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The Footballco Business Podcast

The Footballco Business Podcast

Von: Footballco
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 From clubs and brands to content creators this show features the most innovative people working in football, or soccer, media, brand and marketing.Footballco American Football Fußball Ökonomie
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  • The most valuable football stadium naming rights in Europe - How much is Spurs' stadium really worth and could New Trafford be the most valuable ever? Ft The Sponsor's Sean Connell

    The most valuable football stadium naming rights in Europe - How much is Spurs' stadium really worth and could New Trafford be the most valuable ever? Ft The Sponsor's Sean Connell
    Feb 17 2026
    On this show, we're speaking to Sean Connel, the Editor of The Sponsor and author of their most recent report on the fair market value of stadium sponsorship in Europe. With Spurs' still looking for a naming partner for their stadium and Manchester United planning a replacement for Old Trafford what is the true fair market value for stadium naming rights? Sean joins us to discuss this and much more, including why Barcelona's Nou Camp and Real Madrid's Bernabeu are the most valuable in Europe, the dangers and opportunities of renaming heritage stadiums, and why stadiums in the US command such a premium. Read more about The Sponsor’s European Stadium Naming Rights Fair Market Value Report - https://www.thesponsor.com/revealed-european-stadium-naming-rights-fair-market-sponsorship-values-2026/
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    28 Min.
  • Identifying, localising, and monetising the next generation of fans from The World Football Summit Riyadh

    Identifying, localising, and monetising the next generation of fans from The World Football Summit Riyadh
    Feb 2 2026
    This episode was recorded live at the World Football Summit Riyadh in December 2025 and covers Identifying, localising, and monetising the next generation of fans, featuring a panel including: Mohammed Basrawi - GM and MARCOM Content for the Saudi Pro League Olek Loewenstein - President of Sports Content at Televisa Univision Shahrukh Sohail - Senior Sports and Entertainment Business Manager at Explere Marc Veelenturf - CEO Middle East & Türkiye and Chief Growth Officer – International markets at Atos It’s moderated by our own SVP for the Middle East, Andy Jackson.
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    45 Min.
  • Football and fashion trends and World Cup expectations for 2026 with Sportsverse's Daniel-Yaw Miller

    Football and fashion trends and World Cup expectations for 2026 with Sportsverse's Daniel-Yaw Miller
    Jan 15 2026
    The relationship between football and fashion has never been bigger, so we're kicking off the New Year with fashion, football and culture journalist Daniel-Yaw Miller to discuss the biggest trends in football and fashion and look ahead to the 2026 World Cup. Listen to hear about... The best fits and kits from AFCON What Nike and adidas have planned for the 2026 World Cup Why clubs are digging into their archives more Why Mario Balotelli was everywhere last year Are Arsenal doing too many collabs? Why clubs need to pay more attention to K-Culture If you like this, subscribe to Dan's Substack for more: https://sportsverse.substack.com/
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    29 Min.
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