128 : The Flow: Episode 128 - How to Build a Real Community With Your Podcast (New Monthly Series Kickoff) | The Flow

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Podcasting, especially video podcasting, can be a great way to share your message with the world. There are so many things to learn and do, but it's hard to know where to start if you've never done it before. Producing a podcast can initially seem daunting; it's easy to feel overwhelmed when starting something new. Using a Video First approach with Ecamm Live will make it much easier and save you lots of time. The Flow is here to help. We'll take you step-by-step through creating a video podcast, from planning and production to promotion and monetization. You'll learn how to build an efficient workflow that will make your content shine, leaving you to focus on creating great content. This month on The Flow, we’re going deep on community building through podcasting and this episode kicks off an entirely new format for the show. In this week 1 episode, Katie and Doc introduce our monthly focus and unpack a big question: How do you build a real community with your podcast... and why does it matter more than ever? We’re sharing why podcasts are uniquely positioned to create connection (not just downloads), what community-first podcasting actually looks like, and how this new 4-week Flow structure is designed to help you move from ideas → action → reflection. This episode sets the foundation for the entire month: Week 1: Framing the topic Week 2: Expert guest interview Week 3: Take action together Week 4: Mailbag + Q&A with you, the Flow Riders If you’ve ever felt like your podcast is “going out” but nothing is really coming back… or you want listeners who stick around, engage, and grow with you, this is for you. You’ll learn: 🎙️ What community-driven podcasting really means 👥 Why community matters more than audience size 🧭 How podcasts naturally foster trust and belonging 📣 Simple ways to invite listeners into participation 🔁 How this month-long format helps you take action, not just consume ⚡ Why consistency + intention beat growth hacks every time This episode is about shifting from broadcasting to belonging and setting the stage for a more connected podcast in 2026 and beyond. 🎧 Listen & Subscribe: https://flow.ecamm.com Welcome to The Flow. Created by Ecamm and hosted by Doc Rock and Katie Fawkes, this weekly show will take you step-by-step through the process of video podcasting. Our focus is on building efficient and effective workflows so that your content shines. Join us Tuesdays at 12pm Eastern on YouTube and subscribe and listen on your favorite podcast platform. Audio-only podcast episodes drop a week after the live video streams.

Welcome to The Flow. Created by Ecamm and hosted by Doc Rock and Katie Fawkes, this weekly video podcast will take you step-by-step through the process of video podcasting.

Want to see behind-the-scenes? Join the studio audience of our live recordings every Tuesday at 12 pm Eastern on YouTube.

This video podcast is powered by Ecamm. With Ecamm, you can plan, produce, and record your podcast, bring on co-hosts and interview guests, add graphics and animations, and much more. Ecamm makes podcasting easy. Try it today for free at https://ecamm.live

Watch Past Episodes: https://ecamm.tv/theflow

Episodes & Show Notes:

Podcasting, especially video podcasting, can be a great way to share your message with the world. There are so many things to learn and do, but it's hard to know where to start if you've never done it before. Producing a podcast can initially seem daunting; it's easy to feel overwhelmed when starting something new. Using a Video First approach with Ecamm Live will make it much easier and save you lots of time. The Flow is here to help. We'll take you step-by-step through creating a video podcast, from planning and production to promotion and monetization. You'll learn how to build an efficient workflow that will make your content shine, leaving you to focus on creating great content. It’s time for a reset. In this special episode of The Flow, Katie and Doc hit pause on the usual format and bring you fully behind the scenes as they plan the future of the podcast — live, on camera, and with you, our Flow Riders. We’re walking through how The Flow is evolving in 2026, why we’re restructuring the show, and what it looks like to design a podcast in real time instead of behind closed doors. From content themes and episode flow to live production decisions and audience involvement, this episode is part strategy session, part creative reset, and part live experiment. If you’ve ever wondered how a podcast actually comes together, or if you’re thinking about refreshing your own show, this episode is for you. You’ll learn: 🎙️ Why we’re resetting The Flow for 2026 🧭 How we’re structuring the show moving forward 📺 What it looks like to plan a podcast live on camera 🎛️ How live production tools shape creative decisions 👥 Ways to involve your audience in the process ⚡ Why clarity and intention matter more than perfection 💡 FREE Podcasting Course: https://ecamm.tv/freepodcastcourse This episode is about transparency, momentum, and giving yourself permission to rethink what’s working... and what’s not. We'll see you there. 🎧 Listen & Subscribe: https://flow.ecamm.com Welcome to The Flow. Created by Ecamm and hosted by Doc Rock and Katie Fawkes, this weekly show will take you step-by-step through the process of video podcasting. Our focus is on building efficient and effective workflows so that your content shines. Join us Tuesdays at 12pm Eastern on YouTube and subscribe and listen on your favorite podcast platform. Audio-only podcast episodes drop a week after the live video streams.

Podcasting, especially video podcasting, can be a great way to share your message with the world. There are so many things to learn and do, but it's hard to know where to start if you've never done it before. Producing a podcast can initially seem daunting; it's easy to feel overwhelmed when starting something new. Using a Video First approach with Ecamm Live will make it much easier and save you lots of time. The Flow is here to help. We'll take you step-by-step through creating a video podcast, from planning and production to promotion and monetization. You'll learn how to build an efficient workflow that will make your content shine, leaving you to focus on creating great content. This week on The Flow, Katie and Doc are joined by Paul Gowder, founder of PowWows.com and longtime community builder, to talk about one of the most important (and often overlooked) parts of creator growth: moving viewers and listeners onto your email list. Paul breaks down why email is still the most reliable way to build real relationships with your audience, how creators can naturally invite people off-platform without sounding salesy, and what actually works when it comes to turning attention into trust. You’ll learn: 📬 Why owning your audience matters more than ever 🎥 How to connect video and podcast content to email seamlessly 🎙️ Where and how to invite your audience to subscribe 🧠 What creators get wrong about email marketing ⚡ Simple workflows to grow an engaged email list without burning out Whether you’re just starting your email list or looking to make better use of the one you already have, this episode will help you build an audience you can reach — anytime. 🎧 Listen & Subscribe https://flow.ecamm.com Guest: Paul Gowder — Founder, PowWows.com Website: https://paulgowder.com Paul Gowder is a longtime community builder and email marketing strategist who helps creators turn views and listens into real relationships. He’s the founder of PowWows.com and has spent decades experimenting with video, podcasts, and email to build engaged audiences creators actually own. Today, Paul teaches practical, trust-based strategies for connecting content to community without relying on algorithms. CHAPTERS: 00:00 - Welcome to the show 01:13 - Introducing today’s guest, Paul Gowder 04:22 - Evolution of Email Marketing 05:46 - Current Trends in Email Marketing 08:26 - Using Segments and Tags Effectively 11:28 - Benefits of Using Kit for Email Marketing 12:55 - Choosing the Right Tools for Email Success 13:53 - Importance of Email in Business Growth 16:28 - Starting an Email List: When is Too Small? 17:30 - Mistake 1: Email List as Your Call to Action 22:09 - Launching Email Marketing with Products to Sell 22:15 - Avoiding Overcomplication in Tools and Automation 23:39 - Re-engaging After a 6-Month Email Hiatus 25:25 - Strategies for Increasing Email Engagement 28:13 - Factors That Increase Email Open Rates 31:30 - What Drives Click-Through Rates in Emails 32:35 - Understanding Marketing Perceptions 36:13 - Q&A Session 39:55 - Alternative Uses for Your Email List 44:33 - Repurposing Content for Email Campaigns 49:02 - Final Thoughts and Takeaways 51:39 - Worst Video Experience Shared 55:58 - Last Minute Tips for Postable Content 57:58 - Where to Connect with Paul 58:48 - Updates from The Flow 59:57 - Finding The Flow Online Join us Tuesdays at 12pm Eastern on YouTube and subscribe and listen on your favorite podcast platform. Audio-only podcast episodes drop a week after the live video streams.