The Flow State Podcast Titelbild

The Flow State Podcast

The Flow State Podcast

Von: Stuart P. Turner
Jetzt kostenlos hören, ohne Abo

Über diesen Titel

 The Flow State Podcast is made for B2B marketers, by B2B marketers. Join Flow State founder and digital solutions specialist Stuart P. Turner on a wide-ranging journey as he and his guests discuss the evolving remit of marketing, assessing and addressing growth challenges in complex businesses and the rapid pace of development in the digital industry. Marketing & Vertrieb Ökonomie
Folgen
  • S02 E11 - Ashton Tuckerman - The art and science of marketing - how to reconcile the intangible human side of the job with to cold hard facts of the digital industry, and why it's important to be a part of the conversation

    S02 E11 - Ashton Tuckerman - The art and science of marketing - how to reconcile the intangible human side of the job with to cold hard facts of the digital industry, and why it's important to be a part of the conversation
    Jun 13 2025
    This episode features a wide-ranging conversation between host Stuart P. Turner and Ashton Tuckerman, focusing on Ashton's career journey in marketing, her current pursuit of an MBA, and broader discussions about the marketing industry, particularly in the context of startups and the current economic climate. Key themes include the in-house versus agency debate, the challenges of attributing marketing ROI, the value of continued education, and the fundamental role and challenges of marketing within a business. Stu and Ashton also covered: Defining the Role of a Marketer The Challenges and Justification of Marketing Brand, Differentiation, and Startup Challenges The Importance of Customer Retention and Understanding And more... This was a big, broad conversation - hope you enjoy it! Guest: Ashton Tuckerman Ashton is now GM of TwentyTwo Digital. Her career has encompassed working both in-house and agency side, including for big companies like Flight Center and Havas (the fourth largest communications company globally), as well as smaller companies, with a particular focus on startups. Ashton began her career as a content specialist, and has gone on to hold senior positions, notably serving as Chief Marketing Officer and General Manager at the startup Gather, a private chef market place. Ashton enjoys the process of building and growing businesses. She shares her insights through a LinkedIn newsletter titled The startup CMO (now Growth Mode - link below). https://www.linkedin.com/in/ashtontuckerman/ https://www.linkedin.com/newsletters/7059775580778418176/ Host: Stuart P. Turner Stu has over 20 years of experience in digital strategy and product development across the UK and APAC. He's always been at the competitive edge of digital, serving brands both large and small in agencies, as well as building his own businesses. He's currently pretending to work while actually recording this show at Flow State (https://theflowstate.io) and co-founding next-generation B2B technology business Cataylsi (https://catalysi.com/). https://www.linkedin.com/in/stuartpturner/
    Mehr anzeigen Weniger anzeigen
    1 Std. und 14 Min.
  • S02 E10 - Alex Boyd - LinkedIn, Services, Saas and the people who love them - a deep dive into business building, channel analysis and the psychological challenges we face in digital work

    S02 E10 - Alex Boyd - LinkedIn, Services, Saas and the people who love them - a deep dive into business building, channel analysis and the psychological challenges we face in digital work
    May 30 2025
    In this episode host Stuart P. Turner speaks with guest Alex Boyd, the co-founder of Aware. They discuss the challenges and benefits of using LinkedIn for business, focusing on strategic approaches beyond simply using the platform and addressing common complaints about its evolving nature. Alex introduces Aware as a tool to improve LinkedIn usage, born from his personal need while growing his previous service business and generating significant revenue through the platform. The conversation also touches on the transition from running a service-based business to a software-as-a-service (SaaS) company, the differing dynamics of those business models, and the importance of understanding the human element and cutting through jargon in the business-to-business (B2B) world. Guest: Alex Boyd Alex is the co-founder of Aware, with many years experience in both digital agencies and growing his own businesses. His career has spanned a number of different industries, all leading to his current focus on startups and Wildfront: "A unique hybrid of SaaS and B2B cash flow generation, investment, and capital allocation." https://www.linkedin.com/in/alexcboyd/ https://www.useaware.co/ Host: Stuart P. Turner Stu has over 20 years of experience in digital strategy and product development across the UK and APAC. He's always been at the competitive edge of digital, serving brands both large and small in agencies, as well as building his own businesses. He's currently pretending to work while actually recording this show at Flow State (https://theflowstate.io) and co-founding next-generation B2B technology business Cataylsi (https://catalysi.com/). https://www.linkedin.com/in/stuartpturner/
    Mehr anzeigen Weniger anzeigen
    1 Std. und 9 Min.
  • S02 E09 - Stu speaks to Amanda Behre about the mid-career challenges we face in marketing, her new business Dear Thrive, and how the last few years of turmoil are shaping us both at work and in life

    S02 E09 - Stu speaks to Amanda Behre about the mid-career challenges we face in marketing, her new business Dear Thrive, and how the last few years of turmoil are shaping us both at work and in life
    May 15 2025
    Stu and Amanda Behre discuss the challenges and opportunities faced by mid-career marketers. Amanda, who recently launched a business called Dear Thrive, explains that her platform connects mid-career professionals with coaches and advisors to address various work-related issues, from soft skills like communications and leadership to technical expertise like navigating new technologies. They explore the pressures of this career stage, the changing landscape of marketing due to technology and economic factors, and the importance of soft skills and networking for professional growth. The discussion also touches on the concept of a "marketing ceiling" in APAC and the challenges and possibilities of switching industry categories. Guest: Amanda Behre Amanda Behre leads with curiosity, empathy, and intuition; qualities shaped by her experiences across 20+ countries and professional roles in Australia, the US, and UK. Her executive career spans comprehensive marketing and communications leadership, from consumer and B2B marketing to digital strategy and corporate communications. At Wotif, Amanda transformed commercial partnerships into strategic relationships that doubled revenue growth, while her acquisition experience with CarsGuide, Autotrader, and Expedia Inc. strengthened her change management expertise. Having navigated multiple sectors from travel to ecommerce and automotive, Amanda combines data-driven decision making with technology scalability. A respected media spokesperson and industry contributor, her greatest passion remains building high-performing teams where individuals thrive and deliver measurable business impact. https://www.linkedin.com/in/amandabehre/ https://www.linkedin.com/company/dearthrive/ https://dearthrive.com/ Host: Stuart P. Turner Stu has over 20 years of experience in digital strategy and product development across the UK and APAC. He's always been at the competitive edge of digital, serving brands both large and small in agencies, as well as building his own businesses. He's currently pretending to work while actually recording this show at Flow State (https://theflowstate.io) and co-founding next-generation B2B technology business Cataylsi (https://catalysi.com/).
    Mehr anzeigen Weniger anzeigen
    1 Std. und 11 Min.

Das sagen andere Hörer zu The Flow State Podcast

Nur Nutzer, die den Titel gehört haben, können Rezensionen abgeben.

Rezensionen - mit Klick auf einen der beiden Reiter können Sie die Quelle der Rezensionen bestimmen.

Audible-Rezensionen

Amazon Rezensionen
Es gibt noch keine Rezensionen