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What if the reason most bras don’t feel right… is because brands aren’t actually listening?

In this episode of Manders Mindset, host Amanda Russo sits down with Kristen Anderson, co-founder of Iteration, to unpack what happens when product design is guided by real women, not guesswork.

From Kristen’s “Skirt Girl” origins and a wild childhood fashion story to her path through lingerie startups and Target swimwear, this conversation explores the mindset behind creating with intention, building community-driven products, and learning to move forward even when things feel uncertain. Expect laughs, founder truth, and a few unexpected questions, including the one law Kristen would make if she could.

⏰ Timeline Summary:

[06:10] Childhood dynamic, being the youngest, and a healthy co-parenting example after divorce
[11:35] The sewing-machine turning point and how “Skirt Girl” began
[18:40] The Barbie fashion incident that turned into a hospital visit (and a lifelong fashion obsession)
[39:20] Freelancing in the early internet era: uncertainty & learning curves
[45:30] Brutal commutes, startup culture, and developing a growth mindset
[58:05] The idea that lingered: early COVID, abandoning the book, and the start of Iteration

To Connect with Amanda:

Schedule a 1:1 Virtual Breathwork Session HERE

📸 Instagram: @thebreathinggoddess

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To Connect with Kristen/ Iteration:

https://iterationera.com/