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Creating a value proposition sounds simple... until you try to get a global team to agree on one.

In this episode, Dan and Joe unpack the real, behind-the-scenes work of defining a value proposition that actually drives alignment across marketing, sales, and leadership.

They explore why most companies overcomplicate this work, why clarity beats cleverness every time, and how to avoid the jargon and internal politics that make value props fall apart. You’ll also hear practical guidance on features vs. benefits, tailoring messaging to different audiences, and how collaborative workshops bring stakeholders together across regions.

Whether you're in B2B marketing, professional services, consulting, or enterprise tech, this episode gives you a clear roadmap for crafting value propositions that are simple, strategic, and genuinely useful to the people who need them.

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How do you come up with creative ideas?

How do you create a script that people will remember?

How do you create visuals that stick in your prospect's minds?

In this episode Dan Beresh chats with one of Fide's top video editors, Hugh Noonan, about how Hugh takes nebulous consulting concepts and transforms them into marketing material that moves the needle.

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Dan and Joe take a buzzer to the most overused marketing clichés. Kicking things off by unpacking why “AI at the forefront of digital transformation” is more filler than hook. From there, they wade through the swamp of frictionless, digitally augmented solutions and the dreaded “value-add activities.” They break down a podcast description, debate whether “innovation” means anything anymore, and find a gem in the phrase “starting from what you have, accelerating from where you are.”

It’s part roast, part workshop, and a reminder that clarity and specificity always outshine the jargon.