In this episode of the Killer Growth Podcast, Sam McVay sits down with Logan Shrag, founder of Diamond Spring Ranch and the Cowboy Experience, for a wide-ranging conversation about entrepreneurship, risk, faith, and building something truly unique in the middle of Kansas.Logan shares how a lifelong entrepreneurial mindset, early business failures, and a deep love for horses led him to create what he jokingly calls a “fast-food ranch experience”—a place where people can slow down, disconnect, and experience a taste of the cowboy way of life without traveling across the country. From trail rides and horseback lessons to a two-story luxury treehouse, covered wagon stays, and curated dinner experiences, Logan breaks down how each part of the ranch came to life step by step.This episode explores:- Turning passion into a sustainable business- Building experiential destinations in non-traditional markets- Taking calculated risks without having everything figured out- Creating community, not just transactions- Faith, obedience, and trusting the process when challenges arise- Why people are craving slower, more grounded experiences- Lessons learned from scaling, reinvesting, and refining the offering over timeLogan also opens up about leadership, responsibility, and why respecting people—and animals—sits at the core of everything they do at the ranch. From buying mustangs through prison rehabilitation programs to hosting families, corporate groups, and couples looking for a memorable escape, this conversation is a powerful reminder that meaningful growth often comes from doing things differently.Whether you’re building a business, dreaming up a destination concept, or simply looking for inspiration to take the next step, this episode offers a grounded, thoughtful look at what it means to build with purpose.Learn more at killergrowth.com