In this episode of The Fashion Algorithm, Gustavo Smidt sits down with Josh Dorfman—CEO of Supercool and co-founder of climate-tech company Plant It—to unpack how real sustainability is transforming fashion e-commerce. From resale models that boost margins to regenerative materials used by top brands like Patagonia and Prada, Josh shares actionable insights on where fashion is headed and why sustainability is now a growth strategy.

This podcast is brought to you by Cloutfit.ai / OutfitAlliance.com — the AI platform connecting fashion e-commerce brands with influencers to drive revenue and product discovery at scale.

Welcome to a deep dive into the forces re-shaping the future of fashion e-commerce! In this episode, we unpack the cutting-edge innovations and evolutionary shifts highlighted in McKinsey's latest Technology Trends Outlook 2025 report. We explore how a 'baker's dozen' of frontier technologies aren't just buzzwords, but are poised to revolutionise how fashion brands operate, connect with customers, and manage their supply chains.

The pace of technological change is accelerating, propelled by fast-moving innovations and an exponentially increasing demand for computing power. Artificial Intelligence (AI) stands out not only as a powerful technology wave on its own, but also as a foundational amplifier for the other trends. Its impact increasingly occurs via a combination with other trends, accelerating progress within individual domains and unlocking new possibilities.

Here’s how these key trends are set to transform your fashion e-commerce business:

• The AI Revolution: Beyond just chatbots, Agentic AI has rapidly emerged as a major focus for interest and experimentation in enterprise technology. It promises "virtual coworkers" capable of autonomously planning and executing complex, multistep tasks. For fashion e-commerce, imagine AI agents managing personalised customer service interactions, streamlining order processing, or even handling complex returns with unprecedented efficiency. The "small-model explosion" has enabled the creation of highly capable, domain-specific AI models that require much less computing power, dramatically reducing costs and energy consumption. This will allow AI to be integrated into a vast array of devices and applications, democratising AI access for fashion businesses of all sizes. Multimodal AI, which can process and generate text, images, video, and audio, will further enhance the quality and versatility of AI-powered outputs, improving the creation of rich, engaging product content and immersive marketing campaigns.
• Compute and Connectivity Frontiers:
• Cutting-edge Engineering:

This episode will equip you with insights to navigate rising complexity, scale emerging solutions, and build trust in a world where the lines between digital and physical continue to blur. Don't just watch the future unfold; learn how to shape your brand's destiny by strategically applying these frontier technologies today.

Consider this: In the rapidly evolving landscape of fashion e-commerce, embracing these frontier technologies is less like adding new apps to your phone and more like upgrading your entire operating system to one that can learn, adapt, and predict the next big trend.

Are you in fashion e-commerce or influencer marketing? Ever wondered how to unlock massive revenue growth and truly harness the power of the creator economy? This episode dives deep into Voilà (voila.store), the groundbreaking social commerce platform that's redefining how brands, creators, and shoppers connect in the fashion and lifestyle space.

Join us as we explore Voilà's innovative strategies, which have propelled it to host 20,000+ brands and 40,000+ creators. Founded by former Google ML engineer Ke Shang, Voilà's vision is to replace traditional "link in bio" solutions with AI-powered shoppable storefronts, drawing inspiration from the highly successful Chinese e-commerce model.

In this episode, you'll discover:

• For Brands: How Voilà offers simplified creator partnerships and custom merchandise solutions using AI-powered tools for logo and artwork design. Gain direct access to their vast creator network and learn how major partners like Nordstrom, Nike, Urban Outfitters, and ASOS leverage Voilà for revenue uplifts and market insights from affiliate orders. With its Shopify integration, setting up an affiliate program is a one-click process.
• For Creators: Uncover how Voilà empowers content monetisation through multiple revenue streams, including merch, affiliate marketing, and subscriptions, all managed in one place. Creators benefit from a print-on-demand model with no inventory management, order minimums, or upfront costs. The platform boasts AI-powered design assistance and automated revenue generation through AI recognition of products in content. With commissions up to 47% and a completely free-to-use platform, Voilà ensures creators receive a "fair share of attention and revenue," regardless of follower count.
• The AI Advantage: Learn about Voilà's sophisticated AI-powered visual search engine and machine learning model, trained on 50+ million fashion and style photos, recognising over 300 apparel attributes. This technology allows for instant product discovery from social media content, suggests similar items across multiple retailers and price points, and stands out by using visual recognition unlike keyword-based searches.
• Viral Growth & Scaling: We'll break down the viral growth mechanisms, including the ingenious VOILA Link Converter browser extension, which effortlessly transforms any product link into an affiliate link, maximising earnings and saving time. Hear about how Voilà has helped 1,000+ influencers achieve a 9x increase in conversion to sale, driving over $15M in sales.

Discover why Voilà is positioned as "incredibly necessary" for the future of social commerce, making shopping easy for consumers and monetisation accessible for creators.