The Expert's Journey: Helping Speakers & Authors Succeed! Titelbild

The Expert's Journey: Helping Speakers & Authors Succeed!

The Expert's Journey: Helping Speakers & Authors Succeed!

Von: Dixie Maria Carlton Brad Hauck
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The Expert's Journey: How Authors & Speakers Build Profitable Businesses with Books & Marketing

Turn your book into a business-building asset. Learn proven strategies to leverage your expertise, get booked as a speaker, and create multiple income streams beyond the page.


Are you an author, speaker, or expert who wants to use your book as a powerful marketing tool to book speaking gigs, grow your authority, and build a profitable business? This podcast delivers the strategies you need to transform from writer to sought-after thought leader.


Hosted by Brad Hauck (author of AI Powered Profits and international digital marketing expert "Mr Web Marketing") and Dixie Carlton (publisher and author of Start With the Draft), this show provides actionable insights to help experts monetize their knowledge through books, speaking, and smart marketing.


Brad: www.proficlix.com.au

Dixie: www.indieexpertspublishing.com


What You'll Learn:


✅ Book marketing for speakers – Turn your book into a lead generation machine that attracts high-paying speaking opportunities
✅ Author platform building – Create a strong personal brand that positions you as the go-to expert in your industry
✅ How to write a book – Practical strategies to plan, write, and publish books that build authority and credibility
✅ Speaker marketing strategies – Leverage your published work to get booked for conferences, corporate events, and keynotes
✅ AI-powered content creation – Use artificial intelligence to streamline writing, marketing, and audience growth
✅ Thought leadership – Establish yourself as an industry influencer who shapes conversations, not just joins them
✅ Multiple income streams – Create coaching programs, online courses, membership sites, and subscription models from your expertise
✅ Book to business blueprint – Extend your influence beyond book sales into speaking fees, consulting, and digital products
✅ Publishing and self-publishing – Navigate the publishing landscape to maximize your book's business impact


Perfect for:

  • Published authors looking to monetize their books beyond sales
  • Aspiring authors building their expert platform
  • Speakers who want to write books to boost their speaking career
  • Experts and consultants ready to establish thought leadership
  • Non-fiction authors seeking to turn books into business assets
  • Solopreneurs building authority-based businesses
  • Conference speakers positioning themselves for higher fees


Each episode features conversations on author success, expert positioning, content marketing, and the intersection of writing, speaking, and entrepreneurship. You'll discover how to use your book as the foundation for a multi-six-figure expert business that generates income through speaking, coaching, digital products, and more.


Whether you're writing your first book or scaling your existing author platform, The Expert's Journey provides the roadmap to transform your expertise into influence and income.


New episodes weekly. Subscribe now and start your journey from author to authority.

© 2026 2024 The Expert's Journey Kunst Marketing & Vertrieb Persönliche Entwicklung Persönlicher Erfolg Ökonomie
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  • Should You Kill a Product That Still Makes Money?

    Should You Kill a Product That Still Makes Money?
    Feb 19 2026

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    You have products or services that still bring in revenue—but they may no longer match where you’re headed. In this episode, we explore how to make the hard call between steady income and clear direction, including how legacy offers can dilute your funnel, confuse your market, and anchor your positioning to who you used to be.

    You’ll hear practical ways to decide whether to keep, refresh, update, or retire older books, courses, and content based on industry speed of change, relevance, and actual sales performance—plus why sometimes the market is telling you it’s time to move on. You’ll also learn why archiving matters (even when you stop selling something), and how to store old assets safely so you can revisit them later.

    The episode wraps with resources to help you turn your expertise into a book and to clarify your message so your marketing works better.

    The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide.

    Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career.

    Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing.

    Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed.

    FIND US

    Brad Hauck Proficlix.com.au
    Dixie Carlton Indieexpertspublishing.com
    Mehr anzeigen Weniger anzeigen
    18 Min.
  • Why Your Best Stories Aren’t Landing

    Why Your Best Stories Aren’t Landing
    Feb 13 2026

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    In this episode, we look at the critical importance of story selection over storytelling techniques. Hosts Dixie and Brad discuss how the most meaningful and impactful stories can transform audience perception and inspire action.

    They share insights on how to recognize stories that resonate, the practice and stagecraft involved in effective storytelling, and how to use personal experiences to create memorable, emotionally engaging narratives.

    The conversation touches on the importance of metaphor frameworks, the role of AI in enhancing but not replacing authentic stories, and practical tips for integrating storytelling into your presentations.

    Whether you're a seasoned speaker or just getting started, this episode offers valuable advice on making your stories impactful and earning the audience’s belief.

    The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide.

    Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career.

    Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing.

    Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed.

    FIND US

    Brad Hauck Proficlix.com.au
    Dixie Carlton Indieexpertspublishing.com
    Mehr anzeigen Weniger anzeigen
    19 Min.
  • #50 What Is Your Brand Actually Known For Right Now?

    #50 What Is Your Brand Actually Known For Right Now?
    Feb 4 2026

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    In this episode, we dive deep into the crucial topic of brand clarity and reputation. Discover why you don't get to decide what you're known for – the market does! Learn how to audit your reputation without awkward conversations, and how your existing content may be working against the positioning you want.

    Join Dixie and Brad as they unravel the importance of consistent messaging, how to determine your true market perception, and the value of working with a specialist coach. This video is packed with valuable insights on refining your brand, effectively using tools like ChatGPT, and ensuring your content consistently reflects your desired reputation.

    Don't miss out on transforming how you're perceived in the market!

    The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide.

    Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career.

    Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing.

    Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed.

    FIND US

    Brad Hauck Proficlix.com.au
    Dixie Carlton Indieexpertspublishing.com
    Mehr anzeigen Weniger anzeigen
    27 Min.
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