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In today's episode, we explore the significant transformation that occurs when you transition from being a practitioner to a thought leader.

We discuss the mindset shifts, brand evolution, and new opportunities that arise when you become the go-to expert in your field. We delve into the essence of thought leadership, moving beyond mere personal branding to focus on leading conversations and shaping industry trends. We also tackle the challenges of relinquishing hands-on work, developing robust frameworks, and maintaining a balance between directing and doing.

We highlight the importance of taking a stand, even if it means facing controversy, to truly influence your industry. Join us for an in-depth discussion on how to elevate your career and become a recognised thought leader.

The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide.

Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career.

Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing.

Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed.

Talk To Us Directly

In this episode, we tackle the critical decision every speaker faces: should you focus on your local market or take your message to the global stage? We discuss the pros and cons of both approaches, including the expanded impact of going global and the complexities and costs involved.

We share personal experiences and practical tips on how to decide which path aligns best with your goals and lifestyle. We also delve into the nuances of cultural differences, the importance of strategic planning, and how to leverage international speaking opportunities for maximum benefit.

Whether you're an established speaker or just starting, this episode offers valuable insights to help you make the right choice for your speaking career. Tune in and get inspired for your next move!

The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide.

Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career.

Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing.

Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed.

Talk To Us Directly

In this episode, Brad and Dixie discuss the importance of niching down to grow faster and make a significant impact. They emphasise that focusing on a specific problem, audience, and message enhances the effectiveness of talks, books, and marketing strategies.

Explore how finding a niche doesn't limit but actually magnetises opportunities, bringing core fans and a wider audience through clarity and specificity.

The episode covers practical steps to identify one's niche and highlights the benefits and challenges of niche marketing. The conversation is enriched with personal anecdotes, expert insights, and actionable tips for speakers, authors, and marketers.

00:00 The Power of a Niche Audience

00:41 Defining Your Niche

01:56 Owning the Problem You Solve

03:12 Evolving Your Niche

05:43 The Importance of Specificity

07:53 Building a Tighter Echo

11:39 Niching as Brand Gravity

18:42 Final Thoughts and Takeaways

The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide.

Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career.

Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing.

Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed.