What if new mothers were treated with the same level of attention, expertise, and reverence as their newborns?

In this powerful season-finale conversation, I sit down with Hiba Siddiqui, founder of The Tenth—a groundbreaking postpartum wellness service redefining what support can (and should) look like for new mothers. Women can either check into The Tenth's retreat at London’s Mandarin Oriental or receive postpartum care in the comfort of their home, The Tenth delivers deeply personalised, round-the-clock care during the most vulnerable early days after birth.

Inspired by Eastern traditions that honour the first 40 days postpartum, The Tenth places the mother at the centre, combining 24/7 baby care, expert-led parenting guidance, wellness therapies, emotional and mental health support, and meaningful community connection. It’s a model that asks an important question: why have we ever expected women to do this alone?

In this episode, we explore:

• The reality of motherhood, and why it isn’t always instinctive or easy
• Why so many women struggle silently in the postpartum period
• How structured, compassionate support can be truly transformative
• Hiba’s own journey of becoming a mother and how it sparked The Tenth...and so much more!

If you’ve ever wondered how postpartum care could be better, or wanted to feel seen in the realities of early motherhood, this episode is for you.

If you enjoy listening, I’d be so grateful if you followed the show or left a rating or review.

Thank you for being here and thank you for listening!

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LINKS

The Tenth website

The Tenth on Instagram

Rebecca Crawforth is the powerhouse founder of Navy Professional, the beauty tool brand trusted by celebrity technicians around the world and celebrated for setting the gold standard in quality.

Navy was born from Rebecca’s determination to give beauty professionals access to the kind of premium, durable, rust-resistant tools that other industries take for granted. And behind that mission lies an extraordinary personal story.

In this episode, Rebecca opens up about the grit, courage, and unshakeable resilience that have shaped her journey, both as an entrepreneur and as a woman who has navigated more than her fair share of life’s curveballs.

We dive into:

✨ Becoming a mother at 20 and how it changed everything

✨ Introducing beauty salons into shopping malls long before it was the norm

✨ The health scare that forced her to slow down, and sparked the idea for Navy

✨ The realities of building a standout brand from the ground up

✨ Creating the life she longed for as a child

✨ What success and legacy truly mean to her...and so much more.

This conversation is uplifting, honest, and deeply inspiring. Rebecca’s story is a powerful reminder that even when life doesn’t go to plan, hard work, resilience, and kindness can lead you somewhere extraordinary.

If the episode resonates, I’d love for you to follow the show or leave a rating or review — it really helps more people find the podcast.

Enjoy the episode, and thank you so much for listening.

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LINKS

NAVY website

NAVY on Instagram

NAVY on TikTok

Aoife Matthews & Jennifer O'Connell are two of the three powerhouse co-founders of SISTERLY, a supplement brand dedicated to developing superior quality, scientifically-backed supplements designed specifically with the female body in mind.

Their star product - The Elevator - is the most powerful supplement on the market for women. It is an evidence-based, supercharged, daily multi-nutrient that combines 23 ingredients in one pure, potent, powder sachet to help elevate energy and immune defences, and replace the supplement graveyard in your home.

Aoife and Jennifer are both incredibly accomplished, highly driven and deeply intuitive. They are also wonderfully kind and warm. They are the sort of women I aspire to be.

In a space where it would have been so easy for them to take shortcuts in favour of the bottom line, their integrity and commitment to making a real contribution to women's health is something I deeply admire.

We cover so much in this episode, including:

• how little time and money has been invested in women's health, particularly in the supplement space (did you know clinical trials did not take women's bodies into account until 1993(!) and today, less than 5% of research funding is spent on female health?).
• how their lived experience as women juggling a million things and often running themselves down in the process, led to the idea of developing a one-stop solution to ensure that busy women were getting the nutrients they needed and feeling good in their bodies as they did it all.
• their unwavering commitment to ensuring that there were no compromises when it came to the quality, bioavailability and dosage of ingredients when formulating The Elevator. In their own words "SISTERLY was made for our mothers, sisters, girlfriends and ourselves - so only the best will do".
• what made Jennifer and Aoife decide it was time to take the leap and leave behind their successful careers (as a barrister and investment banker respectively) to build SISTERLY.
• how building SISTERLY has redefined their the definition of success and given them a whole new sense of purpose.

If you enjoy this episode, I'd love if you could follow, rate and leave a quick review -it helps more than you know!

Enjoy! Thank you for listening.

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LINKS

SISTERLY website

SISTERLY on Instagram

The Every Muse Podcast on Instagram, and TikTok