Welcome to episode 75! This will be the *last* episode as "Event: Crushed," but don't worry -- we're not going anywhere! Things are evolving and I am excited to be back in a couple of weeks with a brand new vision for the podcast. I hope you'll stick around!

In this episode, Becky chats with copywriter Laura Paetkau of Copy by Laura about the power of connection-driven copy and how wedding pros can use their words to build trust, attract dream clients, and convert inquiries into bookings.

Laura shares her journey from government communications to becoming a full-time copywriter for creative entrepreneurs, and the lessons she’s learned about writing website copy that not only sounds good — but strategically sells. Together, Becky and Laura dive into the psychology behind what makes website copy convert, how to show your personality without losing professionalism, and why today’s buyers are craving authenticity over “pain point” marketing.

If you’ve ever looked at your website and thought, “This doesn’t sound like me,” this episode is a must-listen. Connect with Laura:

• https://www.copybylaura.com
• Copy by Laura on Instagram
• Free Sales Page template

Special Offer: Get $200 off Laura’s Core Website Copy package (three custom-written pages of your choice) when you mention Becky and Event: Crushed! Offer valid for 30 days after this episode airs (until 11/29/25). Loved this episode? Please consider leaving a rating or review, and make sure you're subscribed!

In this inspiring episode, Becky sits down with Kerrie Hileman, founder of The White Magnolia Bridal Collection and Magnolia Laine, to explore her journey from CPA to bridal boutique founder to multi-location business owner and franchisor. Kerrie shares how she turned her love for bridal fashion into a thriving brand with 15 locations across the U.S., leading an all-female team and creating unforgettable experiences for brides.

Together, Becky and Kerrie discuss:

• How Kerrie transitioned from an accounting career to entrepreneurship

• The intentional growth behind expanding to multiple locations

• How franchising works (and what it really takes to do it well)

• Why creating a personalized experience is the foundation of a successful bridal or wedding business

• What it’s like to lead and empower women in business

• The importance of strong company culture and consistent client experience

• Kerrie’s best advice for new or growing wedding professionals

Whether you’re a planner, photographer, or creative entrepreneur, you’ll leave this episode with valuable insights on scaling sustainably, maintaining your brand integrity, and leading with purpose.

• You don’t have to be everything to everyone—focus on your niche and ideal client.

• A consistent client experience starts with clear systems, training, and shared values.

• Franchising isn’t as intimidating as it seems—but it requires strong operations and alignment.

• Building an uplifting company culture eliminates drama and encourages growth.

• Your skin will get thicker over time—growth and resilience come with experience.

Instagram: @whitemagnoliabridal @magnolialainebridal @amberellabridal

Websites: www.whitemagnoliabridal.com www.magnolialainebridal.com

Loved this episode? Please consider leaving a rating or review, and make sure you're subscribed!

If video still feels intimidating, time-consuming, or like something you “should” be doing but can’t keep up with, this episode will change your mind.

Montana-based photographer, videographer, and educator Shayna Lloyd of Montana Diaries joins Becky to unpack the real purpose of video marketing — connection, not perfection. Shayna shares how she went from travel vlogs to running a thriving photo + video business and how video became the most powerful tool for growing trust and visibility in her brand.

You’ll hear how she uses “function-first” content to bring in aligned clients, why your video strategy should start with your buyers’ needs — not trends, and why filming should feel natural, not forced. Shayna breaks down the difference between behind-the-scenes content and face-to-camera video, how to use each at different stages of the client journey, and tips for using video you probably already have on your camera roll.

Key Takeaways

• Serve first. Video is about connection, not performance. Focus on helping your audience, not impressing them.
• Keep it simple. Use what you already have — your camera roll, your phone, your wedding days. Done is better than perfect.
• Show your process. Behind-the-scenes clips build trust and help couples see what it’s like to work with you.
• Talk to your people. Use face-to-camera videos to share your personality and values so the right clients feel drawn to you.
• Make it searchable. Use captions and keywords that answer real questions couples are Googling.
• Share generously. Share clips with your vendor team — it builds goodwill, referrals, and community.
• Start small. You don’t need fancy gear or a strategy deck. One short, helpful video can start momentum.

Resources & Links

• Connect with Shayna on Instagram: @shayna_lloyd
• Montana Diaries website
• Devin & Shay on Instagram: @devin_and_shay
• Podcast: The Devin & Shay Show

Connect with Becky

• Instagram: @eventcrush.ed
• Email: becky@eventcrush.com

If you enjoyed this episode, please subscribe and consider leaving a review! ❤️