You don't need more leads. You need a business that stops resetting itself every few months. In this episode, Lori breaks down the final two stages of the client journey, Refer and Return, where real momentum and sustainability are built.

Referrals are not about luck or asking harder. They are created through clear results, a strong client experience, and giving clients the language to talk about what you do. Lori explains why even happy clients often do not refer, how testimonials support referrals, and why both are essential for shortening your sales cycle.

You will also learn why most clients do not return, not because they are unhappy, but because they do not know what comes next. By intentionally seeding the next step and staying visible without selling, you can turn one-time clients into long-term relationships and predictable growth.

• Why referrals must be designed, not hoped for

• How testimonials and referrals work together to build trust faster

• How to create a clear next step so clients return instead of disappearing

Schedule your Profitable Path Blueprint call. If you're considering working together and want to see if it's a fit, book a Profitable Path Blueprint Call. It's a simple, no-pressure conversation to decide whether working together makes sense.

Resources:

Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Build Trust and Boost Sales

Join Lori's private Facebook group - The Midlife Business Academy. A Facebook group for The Typewriter Generation! A community to share business growth strategies that work for us! Join now!

Connect with Lori Follow me on social media - grab other free resources of book a call - it's all right here!

Most businesses don't stall before the sale, they stall after it. In today's episode, Lori continues the Client Journey Series with two stages that determine whether trust strengthens or disappears: Convert and Experience. Convert is not about convincing someone to buy. It's about stabilizing the decision, setting clear expectations, and helping a new client feel steady enough to move forward without second-guessing.

Then Lori breaks down why Experience is not what you deliver, it's how your clients feel while working with you. When communication is clear and progress is acknowledged, clients feel safe, confident, and capable. When it's not, even strong results can feel disappointing. You'll also hear how these stages shift across the four business phases (Figure It Out, Work It Out, Rock It Out, Boss It Out) so you can design a process that creates momentum, referrals, and repeat business.

• How to turn the post-sale moment into a trust-building orientation that prevents hesitation and drop-off

• How to design a client experience that reduces friction and increases retention and referrals

• How Convert and Experience should evolve based on your current stage of business growth

Schedule your Profitable Path Blueprint call. If you're considering working together and want to see if it's a fit, book a Profitable Path Blueprint Call. It's a simple, no-pressure conversation to decide whether working together makes sense.

Resources:

Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Build Trust and Boost Sales

Join Lori's private Facebook group - The Midlife Business Academy. A Facebook group for The Typewriter Generation! A community to share business growth strategies that work for us! Join now!

Connect with Lori Follow me on social media - grab other free resources of book a call - it's all right here!

In this Hot Seat Coaching episode, Lori guides Alyson Williams through a series of coaching strategies designed to help midlife women business owners get clearer, more confident, and more visible. Alyson brings the same challenges so many entrepreneurs face - hesitation to be seen, uncertainty around messaging, and bouncing between systems - and Lori coaches her through practical, doable solutions.

During the session, Lori helps Alyson shift her website and social messaging from "all about me" to speaking directly to the symptoms her ideal clients actually feel. She also walks her through simple list-building ideas, using testimonials more strategically, and creating an easy lead magnet without tech overwhelm.

If you've ever struggled with what to say, how to say it, or how to show up consistently, this coaching session will give you clear takeaways and a behind-the-scenes look at how Lori helps business owners move forward with clarity and confidence.

In this episode, Lori coaches Alyson through:

• Shifting her messaging from "here's who I am" to speaking directly to the symptoms her audience actually feels

• Simplifying visibility and social media by focusing on clarity, not perfection

• Creating easy list-building tools like lead magnets and testimonial-driven content without tech overwhelm

Ready to get support for your own business messaging and visibility? Apply for Lori's hot seat coaching at MyCoachLori.com.