In this episode of the Elevate Media Podcast, host Chris Anderson sits down with Andrew Stallings, founder and president of Athelo Group. Andrew redefines athlete marketing in the modern era, having partnered with over 130 brands and properties. With over 15 years of experience shaping how athletes, brands, and media connect, Andrew shares his journey from producing NASCAR radio to building one of the fastest-growing agencies in sports. He discusses the importance of community over currency, navigating challenges in building relationships, and the evolving landscape of athlete partnerships and NIL. Tune in to learn, grow, and elevate your business with insights from a prominent figure in the sports industry.

Main talking points:

• Andrew Stallings' Background: Founder of Athelo Group, an athlete marketing agency, with 15+ years in sports branding.
• Athelo Group's Philosophy: "Community over currency" – building resources for rising sports talent.
• Business Challenges: Emphasizes value, networking, adaptability, and personal journey.
• Timing & Preparation: Importance of planning, backup plans, and consistent work routines.
• Entrepreneurial Mindset: Continuous improvement, managing finances, and balancing self-interest.
• Community as Network: Network extends beyond business; being a connector is key.
• Navigating Egos: Challenge egos inquisitively, offer solutions, and recognize varied approaches.
• Evolving Partnerships: Shift from "sponsorship" to "partnership" and digital engagement.
• Impact of NIL: Concerns about fragmentation and need for more structure in college sports.
• Athlete Marketing: Diversified revenue streams, engaged audiences, and understanding long-term value.
• Advice for Aspiring Professionals: Proactively find and solve problems to advance careers.

This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.

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⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/

⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application

⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.com

Our mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.

Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer

This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.

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⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/

⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application

⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.com

Our mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.

Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this powerful episode, Chris Anderson sits down with marathon runner and coach Adam Bennett, who turned his multiple sclerosis diagnosis into a mission of endurance and purpose. Over nearly ten years, Adam ran the equivalent of the Earth’s circumference — 24,901 miles — proving that adversity doesn’t define us, it refines us. From the emotional day of his diagnosis to the support of his family and the lessons he’s learned along the way, Adam’s story is one of relentless perseverance, hope, and leadership through action.

Main Talking Points:

• The emotional moment Adam was diagnosed with multiple sclerosis in 2015
• How he set a goal to run 24,901 miles — the Earth’s circumference
• The power of routine, discipline, and small daily steps
• The importance of family, faith, and community support
• Mentoring others living with MS and inspiring hope
• Lessons from 10 years of resilience, running, and personal growth
• “Run for the Fallen” and honoring fallen heroes
• The mindset of never quitting and always looking where you want your life to go

This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.

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⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/

⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application

⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.com

Our mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.

Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of the Elevate Media Podcast, Chris Anderson sits down with Tim Swindle, a 10-year entrepreneur who turned a fun side project into a nationally distributed success. Tim shares how his first Kickstarter-backed game, Utter Nonsense, went from living room play to being sold in Target and Walmart nationwide. He opens up about overcoming self-doubt, leveraging online trends, and using influencers to launch products that stick.

Discover practical lessons on prototyping, scaling, and marketing your product in today’s crowded digital space. Whether you’re just starting out or looking to scale, Tim’s story offers the strategies and inspiration you need to take action.

Main Talking Points:

• Why execution matters more than the idea
• Overcoming self-doubt and just getting started
• How a Target buyer found his game through UK toy news
• Leveraging influencers and viral trends to create demand
• Turning pickleball and spikeball into a new hit game: Paddle Smash
• Building authentic connections and gathering raw product feedback
• The importance of getting out of your comfort zone

This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.

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⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/

⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application

⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.com

Our mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.

Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.