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The ET project

The ET project

Von: Wayne Brown
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The ET project is produced to support executive talent around the world, by bringing you conversations with leading experts covering the latest industry news, and development topics, while offering guidance along the way. It will be a portal for our talent community - TEAM ET, to ask questions and share their own stories.2024 Erfolg im Beruf Ökonomie
  • The Performance Mindset : How the Top 1% Keep Improving.
    Feb 16 2026

    Today, we're chatting with our guest, Mr. Aaron Trahan. Aaron's career began with a rapid ascent into leadership. Early in his professional life, he found himself navigating the challenges of leadership, often described as streaking through the proverbial fire holes. By the age of 30, Aaron had secured a senior executive leadership role, helping lead a billion-dollar publicly traded company, a remarkable achievement that came with its own set of challenges. With early success came many mistakes and failures, which taught Aaron the invaluable lesson that continuous self-improvement is crucial for sustained success. As Aaron reflects, success has a way of breeding complacency. He had to accept the fact that what got him here won't get him there. It required leaving his ego at the door and stopping avoiding the development areas and the weaknesses that needed attention and refocusing on becoming a better leader.

    Visit the C4C website to gain full access to the transcript, show notes, and guest links. Coaching 4 Companies

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    42 Min.
  • The Inner Metrics That Separate Good Leaders from Great Ones
    Feb 9 2026

    Today, we're flying into Rockford, Michigan, in the USA, and reviewing a new book from our guest, Nora Bouchard. As a master-level coach, Nora is highly skilled in creating opportunities for C-suite and other senior executives to discover personal solutions to their leadership challenges. Nora enables emerging leaders to be more effective as they transition from doing to leading. She begins by creating trust with each leader through an easy-going, comfortable dialogue, ensuring coaching goals are in alignment with the organization's direction. She works with the leaders to create new mindsets and behavior changes necessary to achieve those goals. To ensure sustainable long-term progress for the individual and the organization, Nora capitalizes on the leader's innate strengths, personal values, and personal commitment to success. M. Nora Bouchard, as you will often read about, is an accomplished executive coach with more than 25 years of experience.

    Visit the C4C website to gain full access to the transcript, show notes, and guest links. Coaching 4 Companies

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    40 Min.
  • Outcome - Driven Leadership in an Age of AI
    Feb 5 2026

    Today we're flying in to Dubai and catching up with our guest, Mr. Tim Beattie. Tim is the co-founder of Stellafai, an outcome coaching platform and operating system to connect product sales and customer success teams. Tim advocates for changing traditional consulting models, which he believes are broken. Instead, he envisions a shift towards enabling services where asynchronous coaching empowers teams to become self-sufficient and continually improve. He has over 20 years of experience driving transformation at global organizations, having consulted at PwC, IBM, Deloitte, and BAE Systems before serving as the global head of product at Red Hat Open Innovation Labs. Under his leadership, Stellafai has disrupted the consulting model and enabled boutique consultancies to scale and help technical teams in the cloud infrastructure space articulate and accelerate their impact through measurable outcomes.

    Visit the C4C website to gain full access to the transcript, show notes, and guest links. Coaching 4 Companies

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    42 Min.
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