The Dumb Sales Mistake every founder will make this year
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The Dumb Sales Mistake every founder will make this year
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Founders Hike details:
https://phil-graham.com/the-founders-hike/
Most business owners think they’re selling a product or service.
They’re not.
They’re actually competing against every other option their market is considering - competitors, alternatives, DIY solutions, and “doing nothing.”
In this video, I break down the #1 sales mistake that quietly costs business owners tens of thousands each year and show you how to fix it using competitive positioning, smarter messaging, and contrast-based selling.
You’ll learn:
• Why traditional sales pitches fail
• How buyers really compare you to competitors
• How to identify flaws in other market options
• How to position your offer as the obvious choice
• How to shorten sales cycles and close faster
• How to win more sales without discounting
Whether you’re an entrepreneur, coach, consultant, or business owner struggling with slow sales or intense competition, this episode will change how you sell.
