Building a Business People Can't Imagine Losing starts with a bold idea: love is the most powerful force in business. In this episode, Marcus Buckingham explains why experience intelligence drives customer loyalty, employee engagement, and sustainable business growth. You'll learn how to design experiences that move people from satisfaction to true advocacy using a five-step emotional blueprint. If you want to create emotional connection, strengthen brand loyalty, and build a company customers and employees can't imagine a world without, this conversation shows you how.

Today we discussed:

00:00 Why Love Belongs in Business

03:25 Measuring Love and Experience Intelligence

07:22 Designing Consistent Experiences

11:57 Broken Experiences and Process Thinking

14:33 Designing Love Into Onboarding

18:22 Love as a Strategic Advantage

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Hiring ready-made talent is harder than ever, especially for small businesses competing in an AI-driven job market. In this episode, workplace futurist Alexandra Levit explains how work-based learning programs can help small businesses build a sustainable talent pipeline while addressing the youth employment crisis. Learn how apprenticeships, internships, and mentorship-driven workforce development strategies can close the skills gap, strengthen community ties, and improve employee retention. If you are looking for practical ways to recruit, train, and retain skilled workers without relying solely on traditional college degrees, this conversation offers a clear, actionable roadmap.

Today we discussed:

00:00:00 Introduction

00:00:23 Building a Talent Pipeline with WBL

00:00:56 What Is Work-Based Learning?

00:02:19 Youth Employment Crisis and Skills Gap

00:04:38 Trade Stigma and Shifting Labor Demand

00:07:08 GPS Education Partners Model

00:13:16 Starting Small: Employer Playbook

00:17:22 Certifications, AI Skills, and Metrics

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What if your biggest expense isn't your mortgage, but your income tax? In this episode, John Jantsch sits down with Jack Ojo, founder of Ojo Wealth Strategies and author of Two Smart to Be an Umpire, to break down how small business owners can legally reduce taxes and build real wealth. They cover how to reduce taxes as a small business owner, when to choose S corp vs LLC for tax savings, defined benefit pension plans for high income earners, Roth conversion strategies, and why maxing out your 401k still matters. If you're an entrepreneur looking for smarter tax planning strategies that protect against worst-case scenarios while accelerating long-term wealth, this episode delivers practical, actionable advice.

Today we discussed:

00:00 From Umpire to Wealth Advisor

03:07 Reinventing After a Career Setback

06:52 Biggest Tax Myths Business Owners Believe

10:30 What to Do After a Banner Revenue Year

12:57 Salary vs Distributions Explained

14:35 Multi-State Employees and Tax Strategy

16:36 Why 401k Plans Still Win

18:31 Paying Your Kids Through Your Business

21:07 How to Connect with Jack

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