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The Drum: TV Talks

The Drum: TV Talks

Von: The Drum
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 John and Hannah return for series two of The Drum's TV Talks. In this series we catch up with top TV buyers, adtech execs and media owners to find out all the new ways brands can advertise on TV from the traditional ad spot to the funkiest branded content.

Hosted on Acast. See acast.com/privacy for more information.

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  • TV streaming trends in 2022 unwrapped

    TV streaming trends in 2022 unwrapped
    Nov 23 2022
    Media editor John McCarthy and TV journalist Hannah Bowler recap the past 12-months of streaming news and boy it was a big one. 2022 was the year Netflix got ads, Warner Bros and Discovery merged, and cinema was dealt a huge blow by changing streaming habits.

    Hosted on Acast. See acast.com/privacy for more information.
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    41 Min.
  • From GamesMaster to Pimp My Ride, how brands can make good TV

    From GamesMaster to Pimp My Ride, how brands can make good TV
    Nov 16 2022
    Advertiser funded content is a tough nut to crack you need three perfectly aligned partners from brands, to producer to publisher. Channel 4, Vice and eBay share their best practices.

    Hosted on Acast. See acast.com/privacy for more information.
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    43 Min.
  • Why Love Island is a match made in heaven for sponsors

    Why Love Island is a match made in heaven for sponsors
    Nov 9 2022
    Love Island is hailed as the crème de la crème of TV sponsorship opportunity. We catch up with 2022's Love Island sponsors to find out why its the gift that keeps on giving.

    Hosted on Acast. See acast.com/privacy for more information.
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    51 Min.
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