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  • D1TW: The Subtle Art of Writing Hooks.
    Oct 17 2022

    The Do One Thing Well podcast is a weekly project.

    The best way to think of this podcast is as a research tool into brands, businesses, and individuals that ‘Do One Thing (INCREDIBLY) Well’.

    My job is to try and unpack the secret sauce of these world-class performers.

    So, we can learn from them and apply some of that magic to our own businesses, brands, and lives.

    The structure is always the same:

    1. We learn the back story.
    2. We, oddly, look at the Key Takeaways at the start.
    3. The turning point.
    4. The strategies.
    5. What drives them?
    6. How they got the message out.

    If you want to check out Hiut Denim Co to see the one thing we do well – the best-made jeans in the world:
    https://hiutdenim.co.uk/

    The Hiut Denim Co produces a weekly newsletter, which has become an optimistic gathering for the creative community.

    The newsletter has been written about in newspapers and magazines and it even inspired a book. Join the community here:

    Newsletter
    https://hiutdenim.co.uk/#newsletter-b...

    Instagram
    https://www.instagram.com/hiutdenim/

    Twitter
    https://twitter.com/hiutdenim/

    TikTok
    https://www.tiktok.com/@hiutdenim

    Facebook
    https://www.facebook.com/HiutDenimCo/

    Listen and subscribe to this podcast on the platform of choice: Apple, Spotify, Google.

    #brand
    #denim
    #hooks
    #founder

    Music by Lesfm from Pixabay

    Music by Lesfm from Pixabay

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    39 Min.
  • D1TW: Hagoromo
    Oct 14 2022

    How geeky mathematicians created a cult brand.

    The Do One Thing Well podcast is a weekly project.

    The best way to think of this podcast is as a research tool into brands, businesses, and individuals that ‘Do One Thing (INCREDIBLY) Well’.

    My job is to try and unpack the secret sauce of these world-class performers.

    So, we can learn from them and apply some of that magic to our own businesses, brands, and lives.

    The structure is always the same:

    1. We learn the back story.
    2. We, oddly, look at the Key Takeaways at the start.
    3. The turning point.
    4. The strategies.
    5. What drives them?
    6. How they got the message out.

    If you want to check out Hiut Denim Co to see the one thing we do well – the best-made jeans in the world:
    https://hiutdenim.co.uk/

    The Hiut Denim Co produces a weekly newsletter, which has become an optimistic gathering for the creative community.

    The newsletter has been written about in newspapers and magazines and it even inspired a book. Join the community here:

    Newsletter
    https://hiutdenim.co.uk/#newsletter-b...

    Instagram
    https://www.instagram.com/hiutdenim/

    Twitter
    https://twitter.com/hiutdenim/

    TikTok
    https://www.tiktok.com/@hiutdenim

    Facebook
    https://www.facebook.com/HiutDenimCo/

    Listen and subscribe to this podcast on the platform of choice: Apple, Spotify, Google.

    #brand
    #denim
    #founder
    #hagoromo

    Music by Lesfm from Pixabay

    Music by Lesfm from Pixabay

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    20 Min.
  • D1TW: Rimowa
    Oct 12 2022

    Do One Thing Well Podcast.
    How to build an iconic brand.

    The Do One Thing Well podcast is a weekly project.
    The best way to think of this podcast is as a research tool into brands, businesses, and individuals that ‘Do One Thing (INCREDIBLY) Well’.
    My job is to try and unpack the secret sauce of these world-class performers.
    So, we can learn from them and apply some of that magic to our own businesses, brands, and lives.

    The structure is always the same:

    1. We learn the back story.
    2. We, oddly, look at the Key Takeaways at the start.
    3. The turning point.
    4. The strategies.
    5. What drives them?
    6. How they got the message out.

    If you want to check out Hiut Denim Co to see the one thing we do well – the best-made jeans in the world:
    https://hiutdenim.co.uk/

    The Hiut Denim Co produces a weekly newsletter, which has become an optimistic gathering for the creative community.

    The newsletter has been written about in newspapers and magazines and it even inspired a book. Join the community here:

    Newsletter
    https://hiutdenim.co.uk/#newsletter-b...

    Instagram
    https://www.instagram.com/hiutdenim/

    Twitter
    https://twitter.com/hiutdenim/

    TikTok
    https://www.tiktok.com/@hiutdenim

    Facebook
    https://www.facebook.com/HiutDenimCo/

    Listen and subscribe to this podcast on the platform of choice: Apple, Spotify, Google.

    #brand
    #denim
    #founder
    #rimowa

    Music by Lesfm from Pixabay

    Music by Lesfm from Pixabay

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    22 Min.
  • D1TW: Therabody
    Oct 10 2022

    In this episode, I researched into Therabody, which was originally called Theragun. What is it? Well, it is a percussive massage tool that uses vibration therapy to give you the best massage in under 2 minutes. It is an incredible story; from years of struggle to finding a business partner that changed everything to becoming endorsed by some of the most famous athletes in the world to becoming one of the fastest growing businesses in America. There is a lot to learn here. Buckle up.

    Do One Thing Well Podcast.
    How to create a category of one.

    The Do One Thing Well podcast is a weekly project.
    The best way to think of this podcast is as a research tool into brands, businesses, and individuals that ‘Do One Thing (INCREDIBLY) Well’.
    My job is to try and unpack the secret sauce of these world-class performers.
    So, we can learn from them and apply some of that magic to our own businesses, brands, and lives.

    The structure is always the same:

    1. We learn the back story.
    2. We, oddly, look at the Key Takeaways at the start.
    3. The turning point.
    4. The strategies.
    5. What drives them?
    6. How they got the message out.

    If you want to check out Hiut Denim Co to see the one thing we do well – the best-made jeans in the world:
    https://hiutdenim.co.uk/

    The Hiut Denim Co produces a weekly newsletter, which has become an optimistic gathering for the creative community.

    The newsletter has been written about in newspapers and magazines and it even inspired a book. Join the community here:

    Newsletter
    https://hiutdenim.co.uk/#newsletter-block

    Instagram
    https://www.instagram.com/hiutdenim/

    Twitter
    https://twitter.com/hiutdenim/

    TikTok
    https://www.tiktok.com/@hiutdenim

    Facebook
    https://www.facebook.com/HiutDenimCo/

    Listen and subscribe to this podcast on the platform of choice: Apple, Spotify, Google.

    #brand
    #denim
    #founder
    #theragun

    Music by Lesfm from Pixabay

    Music by Lesfm from Pixabay

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    28 Min.
  • D1TW: Grace Coddington
    Aug 1 2022

    In fashion, no one represents our corner of the world better.
    A lifetime spent at Vogue.
    A fiery redhead, with a career full of stories.
    At the age of 80, she proves you are never too old to give up something you love.
    And she does it all with grace.

    Music by Lesfm from Pixabay

    Music by Lesfm from Pixabay

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    30 Min.
  • D1TW: Sage
    Nov 19 2021

    The subject for this one is Sage - the appliance company.
    Who does a toaster with a button that says 'a little bit more?'
    Who makes a lemon press for someone with arthritis?
    This is about an Australian company that had sold its name, it's about two designers who collected patents like they were going out of fashion.
    Two best mates working together in a foreign city, and sadly how one of them had to read the eulogy at his best mates funeral.
    Yeah, this...is quite a story.

    Music by Lesfm from Pixabay

    Music by Lesfm from Pixabay

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    27 Min.
  • D1TW: The Iceman Wim Hof
    Sep 30 2021

    Just when we think we've nailed one thing.
    Wim Hof tells us otherwise.
    The Hiut Denim team discuss how we can all make breathing the one thing we do well.
    With little help from the Iceman.

    Music by Lesfm from Pixabay

    Music by Lesfm from Pixabay

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    25 Min.
  • D1TW: Pangaia
    Aug 31 2021

    Flowers, seaweed and peppermint.
    Pharrell Williams, Jaden Smith and Sarah Andelman.
    Incubator, textile technology and bio tech.
    Pangaia.

    Music by Lesfm from Pixabay

    Music by Lesfm from Pixabay

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    25 Min.