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Menashe Friedman’s career didn’t follow a straight line. From failing fast in an early sales role to decades later becoming the consultant companies call when their sales teams need clarity and consistency, his journey spans industries, downturns, and hard-earned lessons.

In this episode, Danny and Menashe explore why quality matters more than quantity in sales activity, how to close the gap between sales and marketing, and why trust is built through mindset, not tactics.

Menashe’s experience building from scratch, navigating the 2008 market crash, and selling in every industry he entered delivers insights that resonate far beyond a textbook sales story.

Episode Highlights:

• Quality over quantity in sales isn't just a nice idea, it's the difference between burning through thousands of garbage leads and building a pipeline that actually converts.
• The perfect day is today because there's never a perfect time to start, and waiting for ideal conditions means you'll never begin.
• Sales and marketing aren't separate teams competing for budget and credit, they're one system where marketing makes the promise and sales keeps it.
• Building trust isn't a tactic you deploy to close deals, it's a philosophical approach to how you show up in every conversation.
• The most valuable learning happens when things go wrong, not when they go right, because growth comes from what didn't work.
• Pipeline feeds the funnel, and you're the bus driver who decides who gets on, where they sit, and which stop they get off at.

Episode Links:

• Menashe Friedman on LinkedIn
• M. Friedman Consulting on LinkedIn
• M. Friedman Consulting on Instagram

Follow The Digital Marketing Mentor:

• Website and Blog: thedmmentor.com
• Instagram: @thedmmentor
• Linkedin: @thedmmentor
• YouTube: @thedmmentor

Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:

• Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.
• ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.

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Marketing has quietly shifted to the ends of your funnel stream, are you shifting your efforts?

In this Office Hours episode, Danny breaks down three structural shifts that will separate profitable growth from expensive wheel-spinning in 2026: why AI references matter more than rankings, why trust forms in communities you don't control, and why connecting paid media to your CRM is the difference between guessing and knowing.

An Optidge "Office Hours" Episode

Our Office Hours episodes are your go-to for details, case studies, how-to’s, and advice on specific marketing topics. Join our fellow Optidge team members, partners, and sometimes even 1:1 teachings from Danny himself, in these shorter, marketing-focused episodes. Get ready to get marketing!

Episode Highlights:

• Performance has moved upstream (discovery and trust happen before the click) and downstream (ROI is decided after the form fill), leaving most teams measuring the wrong middle.
• AIO (AI Optimization) means structuring your content so clearly that AI systems can confidently reference your brand as the authoritative source.
• Micro-communities on Slack, Discord, and Reddit are forming buying decisions before your ads ever appear, making trust earned sideways more valuable than polished campaigns.
• CRM integration reveals which campaigns drive actual revenue versus those that just look good on platform dashboards, turning emotional optimization into clear decisions.
• The full buyer journey now looks like: community exposure, AI validation, ad click-to-act (not to learn).

Episode Links:

• Optidge
• The Digital Marketing Mentor
• The DM Mentor on Instagram
• Optidge Case Study Library

Follow The Digital Marketing Mentor:

• Website and Blog: thedmmentor.com
• Instagram: @thedmmentor
• Linkedin: @thedmmentor
• YouTube: @thedmmentor

Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:

• Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.
• ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.

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When there's no handbook for building a career, you rely on tenacity, positivity, and education. David Gavin learned retail marketing the hard way: by watching, asking questions, and looking for the white space everyone else ignored.

In this episode, Danny sits down with his uncle, David Gavin, a worldwide sales and merchandising consultant who went from navigating apartheid-era South Africa to becoming a strategic force in North American jewelry retail.

David shares how focusing on what competitors aren't doing beats racing to the bottom of price, how mentors who throw you in the deep end can change your career trajectory forever, and how the true mark of a salesperson isn’t the sum of a set of soft skills, it’s how you connect with people.

Episode Highlights:

• Success comes from identifying white space, the opportunities competitors overlook, rather than fighting over what everyone else is already doing.
• PowerPoint presentations aren't just sales tools; they're strategic frameworks that help clients see concepts they couldn't articulate themselves.
• Calculated risk-taking means being willing to leave comfort behind when you see a bigger opportunity, even if the path isn't clear.
• Mentorship often looks like being thrown into the deep end with people who believe you'll figure out how to swim.
• Retail success requires understanding both the corporate and independent sides of the business, and being willing to walk into stores and observe what's actually happening.

Episode Links:

• David Gavin on LinkedIn
• David Greg Website
• Rapaport Magazine: The Rise of Desert Diamonds

Follow The Digital Marketing Mentor:

• Website and Blog: thedmmentor.com
• Instagram: @thedmmentor
• Linkedin: @thedmmentor
• YouTube: @thedmmentor

Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:

• Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.
• ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.