In this conversation, Matthew Norton discusses the importance of team dynamics in dental practices, emphasizing a strengths-based approach to leadership and employee engagement. He shares insights on creating a compelling vision, addressing staffing challenges, and the significance of emotional agility in fostering a positive practice culture. The discussion highlights the need for dentists to shift from a transactional mindset to one focused on purpose and collaboration, ultimately leading to a more engaged and effective team.

Takeaways

Most dental practices struggle with staff turnover and communication breakdowns.
Transforming teams involves discovering and building on existing strengths.
Creating a practice culture where people want to work is essential.
Me to we thinking emphasizes the importance of collaboration.
A compelling vision is necessary for team alignment and motivation.
Engagement in the workplace is linked to a purpose-driven mission.
Emotional agility is crucial for effective leadership.
Understanding team members' strengths can enhance collaboration.
Integrating new team members requires a collective effort.
Sustaining momentum in team development is key to long-term success.

Chapters

00:00 Transforming Dental Practices through Team Dynamics
01:53 The Journey of PeoplePlusPurpose
06:59 Me to We: Shifting Mindsets in Dentistry
16:28 Addressing Staffing Challenges in Dental Practices
19:26 Creating a Purpose-Driven Workplace
27:07 The Importance of Emotional Agility
33:25 Building a Cohesive Team Culture
40:39 Guided Implementation for Lasting Change

LinkedIn: https://www.linkedin.com/in/matthew-norton-bb901a7
Website: www.peoplepluspurpose.com/
Email: team@peoplepluspurpose.com

Keywords

on-hold messaging, dental practices, patient education, voice talent, marketing, phone systems, customer service, business growth, patient retention, audio branding

Summary

In this episode, John Waller, known as the On-Hold Guy, discusses the importance of on-hold messaging for dental practices. He explains how custom patient education messages can enhance the patient experience during hold times, the significance of professional voice talent, and the psychology behind effective messaging. John also covers the integration of these services with various phone systems and the cost-effectiveness of his offerings, emphasizing the potential for increased patient retention and practice growth.

Contact:
John Waller
Theonholdguy@gmail.com
Www.theonholdexperience.com
Schedule a meeting with me:
Meetings.hubspot.com/theonholdguy
My thirty second video
https://youtu.be/IzybJ8NEedY

Takeaways

Helping dental practices for over 28 years.
Creating custom patient education messages is essential.
Professional voice talent enhances the on-hold experience.
Messages can be updated easily and at no cost.
Alternating voice talent keeps the message fresh.
Longer messages help patients forget they are on hold.
Cross-promoting multiple locations can drive referrals.
On-hold messaging can be integrated with various phone systems.
The service is cost-effective with a month-to-month commitment.
Custom messages can be tailored to specific promotions.

Chapters

00:00 Introduction and Event Discussion
00:25 Patient Engagement Strategies
05:23 Psychology of On-Hold Messaging
06:58 Cross-Promotion Strategies for Multi-Location Practices
07:54 Managing Patient Hold Times Effectively
09:25 Customizing Patient Education Messages
10:31 Integration with VoIP Systems
12:22 Streamlined Message Updates and Management
13:58 Affordable On-Hold Solutions for Practices
14:45 Transitioning Messages During Practice Changes
15:33 The Importance of Networking and Referrals
16:36 Exploring AI and New Ventures
17:30 Innovative Payment Solutions in Dentistry

Keywords

Local SEO, Google Business Profile, Link Building, Dental Marketing, Content Creation, Online Reviews, SEO Strategies, Digital Marketing, Dental Practices, Marketing Partnerships

Summary

In this conversation, Dan Brian and Monica Cappelli discuss the critical role of local SEO for dental practices, emphasizing the importance of Google Business Profiles, link building, and content creation. They explore how reviews impact SEO and the differences between high intent and low intent marketing channels. The discussion highlights the long-term commitment required for effective SEO and offers insights into navigating marketing partnerships.

Get In Touch!

919-443-6050

https://www.dentalscapes.com/

Takeaways

Local SEO is essential for dental practices to remain competitive.
Google Business Profiles serve as an online business card for practices.
Getting into the top three search results is crucial for visibility.
Link building from local directories enhances credibility.
Blogging is a powerful tool for generating backlinks and educating patients.
SEO requires a long-term commitment, unlike immediate advertising.
Five-star reviews significantly influence local search rankings.
Integrating review requests into practice workflows is vital.
Understanding the difference between high intent and low intent marketing is key.
Investing in SEO provides the best return on investment for dental practices.

Sound Bites

"Blogging helps generate valuable backlinks."
"SEO is a marathon, advertising is a sprint."
"Five-star reviews are critical for SEO."

Chapters

00:00 Introduction to Dental Marketing Insights
03:01 Understanding Google Business Profiles
06:59 Link Building Strategies for Dental Practices
09:41 Content Creation and Blogging for SEO
15:25 The Role of Reviews in Dental Marketing
17:25 Google vs. Facebook: Marketing Strategies
22:14 Long-Term Commitment to SEO
24:04 Final Thoughts on Marketing for Dentists
26:51 DBH Video Outro.mp4