Can Santa Barbara rival Burgundy? What happens when passion, place, and precision collide in the glass?
Join host Rick Craig for the premiere episode of Decanted with special guest Jeff Nelson, founder and CEO of Liquid Farm, one of Santa Barbara’s most distinctive wineries. In this rich, insightful conversation, Jeff shares the origins of Liquid Farm, his obsession with Chardonnay, and why blending for style—not just site—is reshaping wine narratives in California.
Perfect for wine lovers, industry pros, and those who believe in letting the land lead.
What you'll discover:
– Why Jeff Nelson left wine importing to launch Liquid Farm
– The Burgundy inspiration behind Santa Barbara Chardonnay
– The benefits of blending across vineyard sites vs. single-vineyard wines
– What makes the Santa Rita Hills so geologically unique
– How tariffs, consolidation, and culture shifts are impacting boutique wineries
– Liquid Farm’s expansion into real Champagne—yes, in France
– Tips on food pairings, favorite Santa Barbara restaurants, and more
Who will love this episode:
– Wine and culinary enthusiasts
– Hospitality industry professionals
– Food and wine travelers
– People who value authentic, artisanal experiences
– Aspiring winemakers, sommeliers, and wine entrepreneurs
Timestamps:
00:00 – Welcome + Meet Jeff Nelson, Liquid Farm founder
02:00 – Sushi, Burgundy, and the wine that changed everything
05:30 – The early days: mentorship, mistakes, and Chardonnay dreams
09:10 – Why blending trumps single-vineyard obsession
13:00 – Santa Rita Hills: terroir, diatoms, and world-class soils
17:30 – Growing without selling out: staying boutique in a corporate world
21:00 – Liquid Farm goes global: real Champagne in France
25:00 – Restaurant recs + why Jeff mostly drinks his own wines
28:00 – The future of Liquid Farm + advice for young winemakers
Stay Connected:
– Like this episode if you discovered something new!
– Drop your questions or comments below.
– Subscribe & never miss an episode of Decanted.
Sip deeply, savor fully – this is Decanted.
Resources Mentioned:
– https://liquidfarm.com – Official site of Liquid Farm Winery
– https://patinarestaurantgroup.com – Fine dining group behind top restaurants in Santa Barbara
– https://sbpublicmarket.com – Santa Barbara Public Market, a hub for local food and wine experiences
Available on Spotify, Apple Podcasts, and all major platforms.
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Contact: info@pacificlensstudios.com
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