SHOW NOTES

Yesterday, a Claude plugin announcement moved billions in market value. Today, Anthropic pledged Claude will remain permanently ad-free. These stories look unrelated — but they're the same story. Today we unpack the legal plugin market meltdown, the growing Claude ecosystem, and the business model that makes it all possible.

**In this episode:**

- The legal plugin launch and the market's immediate reaction — Pearson, Relx, Thomson Reuters all down

- Midpage's MCP integration and what platformization looks like in legal

- "Claude is a space to think" — the ad-free commitment and its Super Bowl campaign

- Why the business model is the engine behind the disruption

- The sleeping trouble example and why "the most useful AI interaction might be a short one"

Links:

- Legal IT Insider: "Anthropic unveils Claude legal plugin and causes market meltdown"

- Artificial Lawyer: "Midpage Links With Claude for 'Seamless Workflows'"

- Anthropic blog: "Claude is a space to think"

- TechBuzz: "Anthropic pledges Claude stays ad-free as ChatGPT embraces ads"

- CNBC: Anthropic Super Bowl campaign coverage

**Referenced in this episode:**

- EP005: The ChatGPT Moment — capability discovery vs. product launch

- EP006: The Enterprise Question — Boris Cherny's "enterprise AI company" revelation

- EP009: On Whose Terms — MCP expansion and the platformization strategy

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