Brainrot skins hit the Fortnite item shop and a UEFN studio built the deal. Brendan Stock is the CEO of Chartis, the company behind over 45 brand integrations inside UEFN in a single year and the team that drove the Brainrot collab from a TikTok search all the way to the Fortnite item shop. This conversation starts with the thesis Brendan has been building around since day one: help creators go from hobbyist to professional. That vision took shape when he noticed early on that Sony once ran a UGC platform with solid tools and an existing player base and still could not survive because it failed to attract enough builders. In UGC, the real currency is not how many people are playing. It is how many people are building. That single insight shaped everything Chartis has done since, including putting creators on the cap table as actual owners rather than treating them as contractors.

Brendan breaks down how brand partnerships inside Fortnite actually work, why most brands come in with the wrong frame, and what the real odds look like for a custom game. He covers the Jason Statham Shelter roguelike built in five weeks over the holidays because the team was trusted to lead the creative, why creators with non-combat UEFN maps are sitting on some of the most brand-ready real estate on the platform, and how the Michael Buble collab became Buble's most viewed Instagram post of the year by turning a Christmas song into a game mechanic players could not stop talking about. He also gets into XP Financial, the service Chartis built to help UGC creators handle taxes and business structure before a surprise IRS bill does it for them.

Brendan closes with a bold prediction: Fortnite concurrent users trend upward by the end of 2026, mobile becomes a bigger growth driver than most people in this space are accounting for, and the next Mario or Pokemon level IP is going to come out of Fortnite or Roblox because that is where the attention already lives.

Vote in the first ever UEFN Community Awards here:

https://www.uefncommunityawards.com/

X: https://x.com/BrendanStock

LinkedIn: https://www.linkedin.com/in/brendanstock/?skipRedirect=true

Chartis: https://www.chartis.gg

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Watch the video: https://www.youtube.com/@ImmatureG/podcasts
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Wertandrew is one of the most respected OG creators in Fortnite Creative and UEFN, known for building some of the most ambitious solo experiences in the space including Domus Mortem and Time Skip Chronicles. Matt sits down with Wert to get the unfiltered truth on what actually works in Fortnite Creative in 2026 and why most creators are getting it wrong.

In this episode they cover:

• Why discovery is an amplifier, not a shortcut, and what you actually need before it can help you
• The honest breakdown of Fortnite's new monetization systems and the premium model opportunity
• Why Verse is still a real barrier for designers and artists and what Epic needs to fix
• How to build retention at the creator level instead of just chasing map-level numbers
• What separates creators who ship consistently from those who never finish
• The mindset and lifestyle habits behind long-term longevity in UGC

Whether you are a Fortnite Creative developer, a UEFN builder, or just trying to figure out how to grow in this space, this one is packed.

Follow Wertandrew:

X: https://x.com/Wertandrew

YouTube: https://www.youtube.com/@Wertandrew

Don't hate, create.

Please leave a positive review 💚(Helps out a bunch)

Watch the video: https://www.youtube.com/@ImmatureG/podcasts
Twitter: https://www.x.com/immaturegamer