You’ve heard the advice: post more, start a Telegram group, run a masterclass, DM everyone who votes on your poll. But what if none of it works, not because you’re bad at business, but because it was never meant for you?

In this episode, Ivy sits down with energy strategist and projector Ieva Drazniece to unpack the real cost of following strategies designed for someone else’s wiring. They share the flops, the burnout, and the quiet power of doing less—but in alignment. Expect Human Design truth bombs, behind-the-scenes marketing confessions, and a refreshing reminder that being magnetic isn’t about doing more. It’s about being more you.

About Ivy: Ivy Malik helps creatives and coaches step into premium pricing, high-value sales, and effortless business growth. All without overworking, undercharging, or second-guessing their worth. With 19+ years of business experience, she combines pricing psychology, sales strategy, and intuitive coaching to help her clients raise their rates, attract premium clients, and scale with confidence. Through Ivy Malik Coaching, she teaches entrepreneurs how to sell with ease, align their business with their energy, and multiply their revenue without force or burnout

If you enjoyed this conversation, please take a moment to leave a 5-star rating and review, it really helps more people discover the show.

Thanks for tuning in, and I hope you enjoyed the flight. Find me on:

Website: https://ivymalik.com/

Instagram: https://www.instagram.com/ivymalikofficial/

LinkedIn: https://www.linkedin.com/in/ivymalik/

Youtube: https://www.youtube.com/@ivymalikofficial

You can also tag the show and share your thoughts, I always love hearing what resonated with you.

About Ieva Drazniece: Ieva Drazniece is a speaker and coach with over 25 years in communications, she empowers executives and business owners to grow their influence on LinkedIn and beyond, by aligning strategy with authenticity. As a guest on this episode, she shares how Human Design, empathic leadership, and authentic personal branding can help you scale inbound trust.

https://www.linkedin.com/in/ieva-drazniece/

https://www.instagram.com/ieva_drazniece/

In this refreshingly candid conversation, Ivy Malik sits down with Conrad Ford, fintech founder and C-suite exec at Allica Bank, to explore the money truths that creatives often avoid. From building one of Europe’s fastest-growing companies to hiring bold creatives over bloated agencies, Conrad shares brutally honest advice on financial literacy, pricing, and what it actually takes to land big clients. They discuss why understanding the difference between profit and cash is life or death for a business, how creatives sabotage their own growth by avoiding uncomfortable money conversations, and what companies like Allica look for when hiring talent. I

About Ivy: Ivy Malik helps creatives and coaches step into premium pricing, high-value sales, and effortless business growth. All without overworking, undercharging, or second-guessing their worth. With 19+ years of business experience, she combines pricing psychology, sales strategy, and intuitive coaching to help her clients raise their rates, attract premium clients, and scale with confidence. Through Ivy Malik Coaching, she teaches entrepreneurs how to sell with ease, align their business with their energy, and multiply their revenue without force or burnout

If you enjoyed this conversation, please take a moment to leave a 5-star rating and review, it really helps more people discover the show.

Thanks for tuning in, and I hope you enjoyed the flight. Find me on:

Website: https://ivymalik.com/

Instagram: https://www.instagram.com/ivymalikofficial/

LinkedIn: https://www.linkedin.com/in/ivymalik/

Youtube: https://www.youtube.com/@ivymalikofficial

You can also tag the show and share your thoughts, I always love hearing what resonated with you.

About Conrad Ford: Conrad Ford is a fintech entrepreneur and business leader with a rare blend of corporate strategy and startup grit. After an early career in banking and a leadership role at a Deloitte Fast 500 tech firm, he founded Funding Options—named one of the Financial Times' fastest-growing companies in Europe and loved by customers with a 95%+ Trustpilot rating. Today, he’s helping scale Allica Bank, the UK’s fastest-growing company, while drawing on deep experience in building high-performing teams, direct and partner-led growth, and leading through disruption.

Summary

In this engaging conversation, Ivy Malik and James Barnard explore the intricacies of building a successful design business, the importance of networking, and the transformative power of social media. James shares his journey from struggling with sales to establishing a team and leveraging social media for client acquisition. They discuss the challenges of public speaking, the impact of imposter syndrome, and the strategies for creating engaging content. The conversation concludes with James's current obsession with designing a deck of cards, highlighting his creative aspirations.

About Ivy: Ivy Malik helps creatives and coaches step into premium pricing, high-value sales, and effortless business growth. All without overworking, undercharging, or second-guessing their worth. With 19+ years of business experience, she combines pricing psychology, sales strategy, and intuitive coaching to help her clients raise their rates, attract premium clients, and scale with confidence. Through Ivy Malik Coaching, she teaches entrepreneurs how to sell with ease, align their business with their energy, and multiply their revenue without force or burnout

If you enjoyed this conversation, please take a moment to leave a 5-star rating and review, it really helps more people discover the show.

Thanks for tuning in, and I hope you enjoyed the flight. Find me on:

Website: https://ivymalik.com/

Instagram: https://www.instagram.com/ivymalikofficial/

LinkedIn: https://www.linkedin.com/in/ivymalik/

Youtube: https://www.youtube.com/@ivymalikofficial

You can also tag the show and share your thoughts, I always love hearing what resonated with you.

About James Barnard: James Barnard is an award-winning logo and visual identity designer, educator, and speaker. With over 15 years of experience at major UK publications like The Daily Telegraph and Hearst Magazines, he now runs his studio, Barnard Co., from the Gold Coast, Australia. James balances client work with design education, creating content for an audience of 900K+ and speaking at global events like Adobe MAX. His mission is to craft logos with meaning and help the next generation of designers master their craft.

In this episode:

Website https://barnard.co