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The Crazy One

The Crazy One

Von: Stephen Gates
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The Crazy One is an award-winning podcast for creatives, leaders, and anyone who refuses to settle. Hosted by renowned designer and global design leader Stephen Gates, this show delivers unfiltered honesty, actionable insights, and hard-won wisdom to help you grow your creativity, lead with confidence, and build a meaningful career.


With over two decades leading world-class design teams at companies like InVision, Citi, Starwood Hotels, WW, and McCann Erickson, Stephen has built brands and digital experiences for clients including Disney, American Airlines, W Hotels, Verizon, Acura, and more — work that’s earned over 150 international awards and has been featured by Apple in 10 keynotes, 4 commercials, and the Human Interface Guidelines.


Now as the founder of CRZY, an independent strategy and design studio, he’s helping companies find bold new visions for their brands, experiences, and creative futures. Through The Crazy One, he shares everything he’s learned along the way — from integrating behavioral science with human-centered design to navigating imposter syndrome to building a career and creative life on your own terms.


With over 100 episodes and a loyal global audience, The Crazy One has been named:

Webby Award Honoree for Best Technology Podcast

#1 Podcast by Inside Design, HOW Design Live, and Springboard

5-star rated across every iTunes Store worldwide


This is more than a design podcast. It’s a wake-up call. A masterclass. A real-talk guide for finding your voice, owning your crazy, and changing the game.


No BS. No buzzwords. Just real insights from someone who’s been there.

© 2026 @2015 SDGates Creative
Erfolg im Beruf Kunst Management & Leadership Ökonomie
  • Ep 145 Creativity: Stop Asking AI to Agree With You
    May 14 2026

    You've turned the most powerful thinking tool in history into a yes-machine — and it's making your ideas weaker without you even realizing it.

    This episode is about a fundamental shift in how you use AI. Not a new tool, not a better prompt library — a completely different posture. Most people learned to use AI the same way they use Google: ask for an output, take the answer, move on. That habit is quietly eroding your thinking. AI is trained to be helpful, which means it's trained to agree. If you keep asking it questions you already know the answer to, all you're getting back is your own assumptions dressed up in more confident language.

    The fix is treating AI like a sparring partner, not an assistant. That means building the discipline to ask the questions you don't want to ask — the ones that pressure-test your ideas before the room does it for you.

    In this episode:

    • Why AI's confidence is the dangerous part — it states wrong things with the same authority as right ones
    • The sparring partner model: how to shift your posture toward AI so you get genuinely better thinking out of it
    • Four types of challenge prompts: failure, assumption exposure, data validity, and pre-mortem — and exactly how to use each one
    • Why most people skip this step (hint: it's not because they don't know how)
    • A 15-minute exercise you can do today with any idea you're working on

    The people who will be dangerous with AI aren't the ones using the best tools. They're the ones asking the best questions. This episode is for anyone who wants to be one of them.

    Send us Fan Mail

    SHOW NOTES AND MORE:
    https://thecrazy1.com/

    WATCH MORE CONTENT ON YOUTUBE:
    https://www.youtube.com/@StephenGates

    WORK WITH CRZY:
    http://crzydesign.com/

    FOLLOW THE CRAZY ONE:
    LinkedIn, Instagram, Facebook

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    17 Min.
  • Ep 144 AI: Your Company Decided Your Value Before AI Existed
    May 6 2026

    AI didn't build the case to replace you. It just gave companies the tool to finally act on a decision they'd already made.

    In this episode, Stephen Gates gets brutally honest about what's actually happening underneath the wave of creative layoffs — and why asking "is AI going to take my job?" is already the wrong question. Using a framework he's shared with teams and mentors for over fifteen years, Stephen maps out the four quadrants that determine your real value inside any organization: human-led execution, AI-led execution, AI-amplified strategy, and human-led strategy — and explains exactly why where you sit in that grid matters more than any performance review, portfolio, or title ever will.

    He also goes back to the moment that changed how he thinks about all of this: getting laid off while his work was running globally in an Apple commercial. Good work isn't enough. Great execution isn't enough. What matters is what gets said about you when you're not in the room.

    This is an uncomfortable episode — but it's the one you need to hear.

    In this episode:

    • Why AI gave companies cover fire, not a new idea
    • The four-quadrant framework for understanding how leadership actually thinks about your role
    • Why "do you value design?" is the wrong question to ask your leadership
    • The question that will actually tell you where you stand
    • What to do if you don't like the answer

    Send us Fan Mail

    SHOW NOTES AND MORE:
    https://thecrazy1.com/

    WATCH MORE CONTENT ON YOUTUBE:
    https://www.youtube.com/@StephenGates

    WORK WITH CRZY:
    http://crzydesign.com/

    FOLLOW THE CRAZY ONE:
    LinkedIn, Instagram, Facebook

    Mehr anzeigen Weniger anzeigen
    23 Min.
  • Ep 143 AI: AI Isn't a Tool Problem. It's a Culture Problem.
    Apr 29 2026

    Four years into running CRZY, Stephen has watched AI go from an interesting experiment to an organizational crisis that almost nobody is naming correctly. The problem isn't which model you're using. It's not your stack, your workflow, or whether you've got the right prompts. The problem is culture — and most leaders are treating it like a hardware upgrade.

    In this episode, Stephen breaks down the most urgent shifts he's seeing inside teams and companies right now: why being "output drunk" is quietly destroying careers and brands, why speed is the new debt, why the organizational pyramid is flipping — and what happens to an entire generation of creative professionals if we don't start solving for that. He also gets into the practical: what you review in meetings, how you hire, what you kill, and why pre-mortems need to replace post-mortems before it's too late.

    This isn't a conversation about AI tools. It's a conversation about survival — and it's one almost nobody is having yet.

    Send us Fan Mail

    SHOW NOTES AND MORE:
    https://thecrazy1.com/

    WATCH MORE CONTENT ON YOUTUBE:
    https://www.youtube.com/@StephenGates

    WORK WITH CRZY:
    http://crzydesign.com/

    FOLLOW THE CRAZY ONE:
    LinkedIn, Instagram, Facebook

    Mehr anzeigen Weniger anzeigen
    23 Min.
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