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The Craft of Custom

The Craft of Custom

Von: Paul LaRoche & Emily Aborn
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Whether you’re dreaming of building a forever home, looking to create a custom vacation getaway, or looking for a home that supports your lifestyle, this podcast is for you!


Join us as we provide behind-the-scenes insights and advice for intelligent homeowners looking to renovate or build a dream home in the Monadnock Region. We’ll get into the art and science of the custom home-building industry and help you know everything you need along the way!


Cohosted by seasoned NH Builder, Paul LaRoche Owner of LR3 Development, LLC, and Emily Aborn (whose main job is to keep him from chasing shiny objects), we hope you listen, laugh, and walk away with even more ideas and dreams for your luxurious future home!

© 2026 The Craft of Custom
Kunst
  • How Much House Do You Need? Breaking down the real numbers of square footage
    Feb 11 2026

    We all know by now that bigger isn’t always better… but when it comes to building from the ground up, how do you determine the square footage sweet spot?

    In this episode, we break down the truth of square footage and show you the real numbers behind the decisions to go big or go home (good news: you can do both!).

    Let's talk square footage! Inside the episode, you'll learn:

    • What’s the ideal range for square footage for most families that LR3 works with?
    • How Paul helps clients determine what they actually need
    • What’s the difference between liveable square footage and total square footage, and how does it impact the bottom line?
    • Can a small home feel just as spacious as a large one?
    • TOP advice for deciding how big to build your dream home
    • And of course, more!

    Connect with LR3 Development

    Email: paul@lr3development.com
    Phone: 603.320.0337
    Instagram
    Facebook

    About Host, Paul LaRoche, Owner & Founder of LR3 Development, LLC

    Architecture and design are in Paul’s DNA.

    When Paul was a young man, he had the opportunity to learn about the trades from firsthand experience and watch the process for himself. He learned about building, design, and construction. He developed an impeccable appreciation for style, decor, and quality. Inspired by his family, he attended Boston Architectural College, where his professional training began.

    After working for other firms for years, Paul wanted more autonomy in the building process to better provide the quality and innovative solutions he believed in.

    After 20+ years in the construction industry, he opened LR3 in 2020 and never looked back!

    A true industry leader, Paul’s created luxury markets where others have said it couldn’t be done. His work has won multiple awards, including the “Home of the Year” for the State of New Hampshire.

    About Cohost, Emily Aborn, Copywriter & Podcaster

    Emily Aborn is a Small Business Copywriter, Content Marketing Consultant, and Podcast Host of Small Business Casual. She’s been an entrepreneur for over a decade, with experience running brick-and-mortar and online businesses. Emily works with Paul as a cohost, project copywriter, and other write-ups (like this one) that Paul would procrastinate on without her help.

    Visit Emily's website at emilyaborn.com to learn more and connect!

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    11 Min.
  • The ONE Question to Ask Your Builder Before Breaking Ground
    Jan 28 2026

    Just like every home build client is unique, every builder is too! In this episode, we get into some of the special touches that set LR3 apart as a luxury home builder in the Monadnock Region.

    From non-negotiables to balancing signature style with individual visions, this episode guides you in what makes LR3’s process distinct, and how to choose the right home builder for you!

    In the episode:

    • How a builder’s aesthetic can influence your decision
    • Design principles and values that should be non-negotiables for your custom build
    • How to ensure your builder balances their signature style with your unique vision
    • Why quality matters (and what it really means to LR3)
    • How to ensure your builder offers impeccable communication every step of the way
    • The ONE question to ask your builder before you sign the contract
    • And more!

    Connect with Paul at LR3

    Email: paul@lr3development.com
    Phone: 603.320.0337
    Instagram
    Facebook

    About Host, Paul LaRoche, Owner & Founder of LR3 Development, LLC

    Architecture and design are in Paul’s DNA.

    When Paul was a young man, he had the opportunity to learn about the trades from firsthand experience and watch the process for himself. He learned about building, design, and construction. He developed an impeccable appreciation for style, decor, and quality. Inspired by his family, he attended Boston Architectural College, where his professional training began.

    After working for other firms for years, Paul wanted more autonomy in the building process to better provide the quality and innovative solutions he believed in.

    After 20+ years in the construction industry, he opened LR3 in 2020 and never looked back!

    A true industry leader, Paul’s created luxury markets where others have said it couldn’t be done. His work has won multiple awards, including the “Home of the Year” for the State of New Hampshire.

    About Cohost, Emily Aborn, Copywriter & Podcaster

    Emily Aborn is a Small Business Copywriter, Marketing Consultant, and Podcast Host of Small Business Casual. She’s been an entrepreneur for over a decade, with experience running brick-and-mortar and online businesses. Emily works with Paul as a cohost, project copywriter, and other write-ups (like this one) that Paul would procrastinate on without her help.

    Visit Emily's website at emilyaborn.com to learn more and connect!

    Mehr anzeigen Weniger anzeigen
    11 Min.
  • The Psychology of Space & Color: How design impacts the way you live
    Dec 24 2025

    Design isn't just aesthetic; it also impacts behavior. Good design has to align with functionality needs and work seamlessly for everyday life. In this episode, Paul explores how the spaces we create shape our daily patterns, from room flow that encourages family connection to ceiling heights that influence how energized or calm we feel. This conversation covers activity zones, the psychology of open versus closed floor plans, strategic natural light placement, and how to design for your actual personality (yes, introverts and extroverts need different things). If you've ever wondered why some homes just feel better, this episode has your answers.

    In the episode:

    • How flow affects the day-to-day function in a home
    • The psychology behind open concept vs. defined rooms and where each works best
    • The impact of ceiling height on feel and function
    • The role of natural light and layered lighting for mood and comfort
    • Elements that energize vs. elements that calm - what’s the difference?
    • Connected spaces vs. spots for alone time
    • And more!

    Connect with LR3 Development

    Email: paul@lr3development.com
    Phone: 603.320.0337
    Instagram
    Facebook

    About Host, Paul LaRoche, Owner & Founder of LR3 Development, LLC

    Architecture and design are in Paul’s DNA.

    When Paul was a young man, he had the opportunity to learn about the trades from firsthand experience and watch the process for himself. He learned about building, design, and construction. He developed an impeccable appreciation for style, decor, and quality. Inspired by his family, he attended Boston Architectural College, where his professional training began.

    After working for other firms for years, Paul wanted more autonomy in the building process to better provide the quality and innovative solutions he believed in.

    After 20+ years in the construction industry, he opened LR3 in 2020 and never looked back!

    A true industry leader, Paul’s created luxury markets where others have said it couldn’t be done. His work has won multiple awards, including the “Home of the Year” for the State of New Hampshire.

    About Cohost, Emily Aborn, Copywriter & Podcaster

    Emily Aborn is a Small Business Copywriter, Content Marketing Consultant, and Podcast Host of Small Business Casual. She’s been an entrepreneur for over a decade, with experience running brick-and-mortar and online businesses. Emily works with Paul as a cohost, project copywriter, and other write-ups (like this one) that Paul would procrastinate on without her help.

    Visit Emily's website at emilyaborn.com to learn more and connect!

    Mehr anzeigen Weniger anzeigen
    15 Min.
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