Blue-collar grit. White-collar systems. A path to freedom, presence, and legacy.

In this episode of The Craft & Calling, host Christene Marie sits down with Mike Abramowitz, co-founder of Better Than Rich, to unpack what it truly means to move from constant hustle into a Time Rich life.

Mike shares his personal journey growing up in the trades, watching relentless work ethic come at the cost of presence, relationships, and emotional health - and how he chose to break that generational cycle. Together, they explore how business systems, emotional intelligence, nervous system regulation, and intentional leadership are inseparable when building something that lasts.

This conversation is for trades owners and operators who are tired of firefighting, want their time back, and are ready to build a business that fuels family, freedom, and legacy - not burnout.

What if your business could support your life instead of consuming it?

🔍 WHAT WE TALK ABOUT

• How trades leaders move from survival mode into predictable, scalable businesses
• The hidden cost of hustle culture on family, health, and legacy
• Emotional intelligence as a leadership skill, not a “soft” add-on
• The Time Rich Six Framework for buying back time and building systems
• Why implementation beats ideas, and how immersive “war rooms” accelerate growth

0:00 Intro

2:25 Growing Up in the Trades

5:16 Out of the Grind and into Creating a Predictable Business

13:12 Generational Legacy: Reparenting, Healing & Emotional Maturity

15:20 Buy Back Freedom for Inner Work and Emotional Health

21:41 Simple Emotional Intelligence Frameworks

24:42 Nervous System, Boredom & Creativity

30:36 The Time Rich Six Framework Explained

39:29 Why Immersion Beats Coaching

47:27 Books and Next Steps You Can Take

⭐RESOURCES The Time Rich Six Framework by Mike Abramowitz:

• Founder Lifestyle

1. Boundaries
2. Communication Guidelines

• Business Predictability

1. Systems
2. Playbooks
3. Team
4. Tech

🎁Complimentary Offer:

Mike will Build 4 Systems. 30 minutes. No Pitch.

Book your Call Today:

https://betterthanrich.com/gsd/

📚Books Recommended in this Episode:

• Rich Dad Poor Dad by Robert Kiyosaki and Sharon Lechter
• Buy Back Your Time by Dan Martell
• The E-Myth Revisited by Michael E. Gerber

https://thecraftandcalling.com/linktr/

Mike Abramowitz is the co-founder of Better Than Rich, where he helps high-earning home service and trades business owners buy back their time, scale predictably, and lead with intention.

Drawing from his upbringing in the trades and decades of experience building systems-driven companies, Mike developed the Time Rich Six Framework, which blends business systems, AI-powered operations, and leadership boundaries to help owners grow past $5M without burnout.

Through immersive installs and proven playbooks, Mike has helped hundreds of businesses reclaim tens of thousands of hours - allowing owners to build profitable companies while staying present for family, health, and life.

LinkedIn: https://www.linkedin.com/in/mikeabramowitz1/ Website: https://betterthanrich.com/ Offer: https://betterthanrich.com/gsd/

💡 THANK YOU FOR WATCHING

• Like this video to help more trades leaders find it
• Comment with your biggest takeaway or challenge
• Subscribe for weekly conversations on leadership, systems, and legacy
• Share this episode with a fellow business owner who needs their time back
• Join The Craft & Calling Community for deeper conversations and resources

#CraftAndCalling #TradesLeadership #TimeRich #SystemsThinking #BusinessSystems #LegacyBuilding #TradesBusiness #EmotionalIntelligence #BlueCollarLeadership #FounderLife #BusinessFreedom #HomeServices #ContractorLife #LeadershipDevelopment

You don’t need a studio. You just need your phone and your story.

In this episode of The Craft & Calling, host Christene Marie sits down with Reuben Rock, one of the most trusted digital marketing voices in the home-services world, to talk about the shift every contractor, cleaner, and trades owner needs to prepare for, and why it starts with simple selfie-style videos shot on your phone.

Reuben breaks down why authentic, real-location videos outperform polished agency ads, how field technicians can become your best content engine, and why 2026 will be a turning point for marketing in the trades. He also shares the exact systems he used to scale home-service companies using iPhone ads, YouTube placements, and Google’s full ad ecosystem.

If you’re a trades leader who wants more leads, more clarity, and a marketing engine that feels human, you’ll take notes on this one.

🔍 WHAT WE TALK ABOUT

• Why selfie-style iPhone videos outperform highly produced ads
• How documenting jobs can give you unlimited marketing content
• Why most home-service companies will fall behind by 2026
• How YouTube + Google Ads can scale a trades business fast
• What creators in the trades are doing differently, and why it works

0:00 Intro

3:05 Youtube Ads being Reuben's secret weapon

6:06 How to start creating simple ads with your iphone selfie-style

11:28 Google Business Profile and documenting jobs

14:46 Elevator Pitch and How Trades Teams Can Document Work for Unlimited Content

18:37 Answer Engine Optimization for the trades and your business content

24:04 From yellow pages to Google Ads program: staying ahead of the game

27:15 How companies began to service trades businesses

31:35 How to get started on creating video content

38:19 Creating a 5 star experience for your customer

46:31 Referral partners and how to get them

https://thecraftandcalling.com/linktr/

👤 GUEST BIO: REUBEN ROCK

Reuben Rock is a nationally recognized digital marketing expert and one of the leading Google Ads strategists in the home services industry. Praised by industry leaders: “probably the best Google Ads guy in the world right now,” according to Kasim Aslam. Reuben has spent more than 20 years running high-ROI campaigns for local service companies, national franchises, and Fortune 100 brands. Known for his integrated approach across search, video, and display, he now leads BookCleaningJobs.com, where he helps cleaning and home service businesses scale quickly using proven paid media systems and performance-driven strategy.

🔗 CONNECT WITH REUBEN ROCK

LinkedIn: https://www.linkedin.com/in/reubenrock/ Company Website: https://gosearchparty.com/ Personal Website: https://reubenrock.com/ Youtube Channel: https://www.youtube.com/@BookCleaningJobs

💡 THANK YOU FOR WATCHING

• Like the video
• Comment your biggest takeaway
• Subscribe for weekly episodes
• Join The Craft & Calling Newsletter
• Apply to be a guest on the show
• Share this episode with another trades leader

#CraftAndCalling #TradesLeadership #HomeServiceBusiness #ConstructionBusiness #LegacyLeadership #HomeServicesMarketing #OperationsSystems #ContractorBusiness #BuildYourLegacy #ResultsMarketing #DigitalMarketingForContractors #ServiceBusinessGrowth #LeadershipDevelopment #ScaleYourBusiness

Legacy leadership starts with who you hire, how you develop them, and the mission you reinforce every day.

In this episode of The Craft & Calling, host Christene Marie sits down with Sean Madole, a third-generation trades leader who has carried his family’s construction business forward since the 1970s. Together they dig into what actually scales a trades company: values-based hiring, culture-driven retention, systems that compound, and leadership that evolves as the business grows.

Sean shares what he has learned across decades: how to inspire teams, how to build a company people want to work for, how to use CRMs to grow value, and why the future of the trades belongs to leaders who can evolve.

• Hiring for mindset instead of desperation
• What actually keeps trades talent (and why it’s not just pay)
• How to build mission, culture, and daily leadership rhythms
• Systems that increase valuation and long-term stability
• Who leaders must become to build a business that lasts

0:00 Intro

1:41 Sean’s 3rd-generation story & company origins

3:19 Why developing people is the foundation of growth

5:57 Labor shortages & Retention strategies that actually work

14:56 Social media’s impact on culture & retention

16:53 Why CRMs and systems matter more than ever

24:01 Financial tools & processes that support scaling

27:55 Who leaders must become to build a legacy

⚒️JOIN THE CRAFT & CALLING COMMUNITY

https://thecraftandcalling.com/linktr/

Sean Madole is a third-generation owner and president of Madole Construction, serving Nevada and Northern California since the 1970s. With 40+ years across three generations in the trades, Sean specializes in team development, operations, systems, and scaling high-trust construction teams.

🔗CONNECT WITH SEAN

LinkedIn: https://www.linkedin.com/in/sean-madole-9a95475b/

Website: http://MadoleConstruction.com

💡THANK YOU FOR WATCHING

• Subscribe for weekly episodes
• Join The Craft & Calling Community
• Apply to be a guest (builders + owners welcome)
• Sign up for our free newsletter
• Follow us on TikTok & Instagram for daily clips

#TradesBusiness #ConstructionLeadership #CraftAndCalling #TeamCulture #LegacyLeadership #BlueCollarBusiness #HomeServicesGrowth #TradesPodcast