Episode SummaryBrad Coverdale challenges one of the biggest assumptions in entrepreneurship: that the answer is always more. More leads, more marketing, and more hours rarely solve the real problem. Instead, Brad helps solopreneurs identify the work that's stealing their time without producing income so they can build a business that supports both their finances and their family.The conversation explores why so many business owners stay busy without making meaningful progress, how small changes create lasting results, and why sustainable growth starts by fixing your business structure before adding more opportunities. Brad also shares how his own health journey reshaped the way he coaches entrepreneurs today.Key TakeawaysWhy more leads won't solve a broken business structure.How to identify tasks that never generate revenue.The importance of aligning your income with your effort.Small, consistent changes outperform dramatic overhauls.Why family shouldn't be the price of business success.How coaching helped Brad transform both his health and business.The biggest messaging lesson Brad learned as a coach.Why speaking and podcasts have become his best marketing strategy.Connect with Brad Coverdale→ Free Stop Doing, Start Earning Report: stopdoingstartearning.com (Coupon code: Jordan)→ LinkedIn: https://www.linkedin.com/in/bradcoverdale90dayraiseHosted by Jordan Ring→ Ghostwriter, book coach, and developmental editor helping coaches turn their expertise into books that build trust and grow their business.→ Learn more: jmring.com→ LinkedIn: linkedin.com/in/jordanring

Episode SummaryKristina Tyler is a leadership identity and systemic team coach with more than a decade of experience helping leaders build stronger teams and healthier organizations. In this episode, she shares why she stopped trying to solve her clients' problems and learned that great coaching creates space for people to discover their own answers. She explains how leadership identity shapes decision-making, why coaching and therapy serve different purposes, and what separates highly coachable clients from those who struggle to make progress.Kristina also discusses the challenges of building a coaching business, finding clarity in your offer, handling rejection, and developing the confidence to communicate your value. She shares her mission to eliminate bad bosses and create workplaces where people feel supported, challenged, and excited to contribute. This conversation is packed with insights on leadership, self-awareness, coachability, and personal growth.Key Topics→ Why coaches should stop trying to fix their clients→ The difference between coaching, consulting, and therapy→ How leadership identity impacts performance and culture→ What makes someone highly coachable→ Recognizing when a client needs therapy instead of coaching→ Building confidence as a coach and business owner→ Handling rejection and refining your offer→ Why leadership is a responsibility, not a title→ Creating workplaces with fewer bad bosses→ The importance of self-awareness and honest feedbackMemorable Quote"By taking ownership of the solution, I was robbing people of the opportunity to show how smart they were."Connect with Kristina Tyler→ LinkedIn: Kristina Tyler https://www.linkedin.com/in/kristina-tyler-mba-8071a813/→ Website: floatfiero.comHosted by Jordan Ring→ Ghostwriter, book coach, and developmental editor→ Helping coaches turn their expertise into books that build trust and grow their business→ Website: jmring.com→ LinkedIn: linkedin.com/in/jordanring

Cathryn Baker joins the podcast to discuss her journey from building and selling two staffing companies to becoming an executive coach. She shares lessons on coaching, client accountability, imposter syndrome, and why it's never too late to make a major life change.Key TakeawaysGreat coaching isn't about fixing people—it's about helping clients discover their own solutions.The clients who get the best results are willing to do the work, stay open to feedback, and take ownership of their growth.Discovery calls are a two-way interview. Coaches should evaluate potential clients just as much as clients evaluate coaches.Cathryn's coaching focus has evolved toward helping people navigate their "third act"—major life transitions after a successful career or significant life chapter.Imposter syndrome affects everyone, including highly successful leaders. The goal isn't to eliminate it, but to move forward despite it.LinkedIn, podcast appearances, and speaking engagements have been some of the most effective ways she's grown her coaching business.Meaningful change starts with recognizing opportunities, assessing risks, and taking action.Memorable Quote"You are your own limitation."Contact InformationCathryn BakerLinkedIn: Cathryn BakerAvanzara Coaching

Hosted by Jordan Ring→ I'm Jordan, ghostwriter, book coach, and developmental editor.→ Let's turn your coaching insights into a book that builds trust and grows your business.→ Connect with me at jmring.com→ LinkedIn: linkedin.com/in/jordanring