Today on the Coach Yu Show, Dennis reconnects with longtime friend Joshua B. Lee, founder and podcast host of Standout Authority and one of the most recognized LinkedIn strategists in the world, to break down how LinkedIn content is becoming a powerful entry point into generative search. Filmed at DealCon in Miami, this episode explores why LinkedIn articles, not just posts, are getting indexed in ChatGPT, Copilot, Gemini, and Perplexity, sometimes within hours, and how structuring content with clear question-based headlines and direct answers can position you as the go-to authority in your niche.Joshua explains the shift from traditional SEO to Answer Engine Optimization, why long-form content consistently outperforms short posts in AI indexing, and how Q&A blocks mirror the way large language models generate responses. He walks through the exact structure he uses: question-driven article titles, direct answers in the opening lines, layered media such as video and audio, strategic backlinks, and consistent monthly themes divided into weekly content pillars. They also discuss LinkedIn’s connection to Microsoft’s AI ecosystem, how trending news topics and recency influence visibility, and why zero-click behavior means your content must convert without requiring users to leave the platform.Beyond tactics, the conversation turns to reputation and longevity. Dennis and Joshua reflect on more than two decades in the industry, why consistency beats trend-chasing, how trust compounds over time, and why real networking is about connecting people without pitching them. If you want authority that lasts for years instead of days, this episode shows how to structure your content, relationships, and visibility so both AI systems and real people recognize you as the answer.Want the same operating system? Enroll yourself or a young adult into our High Rise Academy. We’ll help you turn your expertise into content that compounds and campaigns that convert: https://highriseinfluence.net/Dennis Yu, Founder of Local Service Spotlight:Facebook: https://www.facebook.com/dennisyu/LinkedIn: https://www.linkedin.com/in/dennisyuTwitter: https://x.com/dennisyuLocal Service Spotlight: https://localservicespotlight.com/

Branding drives conversion, recruiting, and ad costs—far beyond surface visuals. In this conversation, KickCharge Creative founder Dan Antonelli breaks down the “bland tax,” the hidden penalty businesses pay when their brand blends in. We cover the three must-do rules for van wraps, how to check if your website matches your brand, and when a rebrand is overdue—especially if your name is initial-based, hard to say, or forgettable. Dan shares data from 3,000+ projects and the new edition of his book, including 10x lifts in branded search, higher website conversion rates, and lower CAC after a proper rebrand.You’ll hear why trucks are your #1 ad asset, how color choices shape buyer trust (especially for Mrs. Jones, who makes most household service decisions), and why aggressive, macho visuals can suppress bookings. We dig into naming, story, and community presence—parades, youth sports, and five-mile fame—and how those efforts multiply PPC and LSA performance. Real examples include Tommy Mello’s evolution (and 10x revenue growth post-rebrand) and how to weigh owner likeness, legacy assets, and market color ownership in a refresh.Dennis Yu, Founder of BlitzMetrics:Facebook: https://www.facebook.com/dennisyu/LinkedIn: https://www.linkedin.com/in/dennisyuTwitter: https://x.com/dennisyuBlitzMetrics: https://blitzmetrics.com/

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