The China E-commerce Podcast is produced and presented by Pinduoduo, the world's largest interactive mobile commerce platform. For the latest news about Pinduoduo and the e-commerce industry, go to https://stories.pinduoduo-global.com. 

In this episode, Nicole Jao, technology journalist from Techinasia took a deep dive on different types of social commerce models, the history of its development in China, and whether the same model can take off in South East Asia, the new ventures adopting similar models, what are the barriers and opportunities. 

1:46 Nicole's first experience of using social commerce app
3:35 A brief history of social commerce and its development
6:03 Different types of social commerce models
9:24 Success factors to social commerce  
12:45 Barriers to achieving social commerce in South East Asia
16:00 Rising social commerce start-ups in South East Asia 

In this episode, Ashley Galina, China marketing expert, Founder of Alarice & ChoZan shared her stories and insights on the trends Chinese consumers are excited about, the biggest changes brought by COVID-19, the under-addressed growth areas people are not aware of, and what business and brands should be prepared for the last quarter of 2020.

1:44 Introduction of Ashley Galina 
3:40 Misconceptions and biggest changes happened in China consumers in the past decade
7:41  Major changes brought to consumers by Covid-19 
13:50 Underaddressed growth sectors and areas
19:55 How should business get ready for Q4 

1:56  Intro of Ian Tan and Lenovo Legion
3:29  Things you might not know about today's gaming industry 
7:00   Why interaction and user engagement matter to the gaming industry?
11:15  Challenges in engaging users during the pandemic and what did Lenovo do to engage the consumers?
16:31  What changes have Covid-19 brought to online and offline shopping in the gaming laptop industry? 

The China E-commerce Podcast is brought to you by Pinduoduo, the world’s leading interactive social commerce platform. Follow us on Twitter at @pinduoduoinc and sign up for our newsletters to get regular updates about the most competitive and vibrant online marketplace in the world.

In this episode, we discussed the development of livestreaming, its adoption by online sellers, the differentiated impact it brings to experience products vs. the regular search products, and whether it is the future of e-commerce.

2:10  How has livestreaming started?
3: 44  What are the elements of livestreaming that has made it so unique and popular?
8:40   What impact does livestreaming have for online sellers?
10:13  Understanding the behavioral and psychological drivers behind the rising popularity of livestreaming.
14:09  Experience goods vs. Search goods: What are the differences? How does livestreaming improve efficiency?
17:22 What are the challenges to becoming a successful livestreamer?
20:57 Different stage of integration of livestreaming in different markets?
23:08  Future of livestreaming

The China E-commerce Podcast is brought to you by Pinduoduo, the world’s leading interactive social commerce platform. Follow us on Twitter at @pinduoduoinc and sign up for our newsletter to get regular updates about the most competitive and vibrant online marketplace in the world.

Intellectual property protection white paper, Tianjin Seagull Watch, Chinkiang Vinegar and how e-commerce pulled a village out of poverty.

This week, a livestreaming session by Olympic champion Zhang Mengxue attracts more than 1 million views. She introduced specialties of her hometown in Shandong, including donkey-hide gelatin, once a luxury health food for the very rich. Pinduoduo was also at the factory and farm of Junlebao, a dairy brand in China.
The China E-commerce Podcast is brought to you by Pinduoduo, the world’s leading interactive social commerce platform. Follow us on Twitter at @pinduoduoinc or sign up for our newsletter to get regular updates about the most competitive and vibrant online marketplace in the world.