In this episode of Category Leaders, host Eli Igra Serfaty interviews Robert Laplante, Founder and CEO of Workshop Built, about the vital connection between brand transformation and business growth.

They discuss Robert’s journey, the importance of aligning brand and business strategy, and the challenges of organizational alignment. The conversation covers simplifying brand concepts, executive visibility, measuring brand ROI, and the emotional aspects of branding. Robert emphasizes that brand and product must work together, and that clear, actionable brand strategies drive lasting success. Listeners are encouraged to connect with Robert for further insights on effective brand transformation.

Check out Robert's work at Workshop Built HERE.

Connect with Robert on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.

In this episode of The Category Leaders Podcast, your host Eli Igra Serfaty hosts Draven McConville, Founder and CEO of Klipboard.io.

Draven discusses founding and rebranding Klipboard.io, overcoming challenges like Brexit and COVID-19, and the company’s growth and evolution. Draven highlights the importance of strong branding, the rapidly changing AI landscape, and future innovations such as advanced AI integration. Draven also invites listeners to connect on LinkedIn and explore Kilpboard.io online.

Check out Draven's website HERE.

Check out Klipboard.io HERE.

Connect with Draven on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.

In this episode of The Category Leaders Podcast, the host Eli interviews Matt Kovacs, President of Blaze PR.

Matt shares his journey from retail marketing to leading a PR agency focused on challenger brands. The conversation covers the evolution of PR, its integration with marketing, the impact of AI, and the importance of authentic storytelling and executive thought leadership. Matt also emphasizes collaboration between agencies, building trust through consistent messaging, and the enduring value of human connection. The episode highlights Blaze PR’s strategies for helping brands grow, adapt, and thrive in today’s dynamic media landscape

Check out Matt's work HERE.

Connect with Matt on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.