In this episode of The Digital Drop Podcast, we’re joined by Katherine Bunting, CPD strategist and expert in professional development across the membership sector.

We unpack why Continuing Professional Development (CPD) is one of the most overlooked levers for member engagement, retention, and revenue growth in 2025—and how to get it right without blowing your budget.

From hybrid delivery models and gamification to sector-specific learning and peer-led content, Katherine shares actionable advice for every size of organisation.

Whether you're launching your first CPD offer or struggling to increase engagement, this episode is your practical guide to building a CPD strategy that actually works.

Timestamps:
00:00 – Why CPD is more relevant than ever
02:17 – Katherine’s journey from drama to development
05:00 – What CPD really is & why it matters
08:40 – The link between CPD, retention & value
12:35 – Why members don’t engage (and how to fix it)
20:15 – Tailoring CPD for early, mid & late-career members
28:50 – Online vs in-person: Hybrid delivery that works
34:20 – Maintaining CPD credibility & quality
39:30 – Gamification, automation & smarter delivery
44:00 – How to launch CPD from scratch
51:10 – Partnering, scaling & staying relevant
54:05 – Katherine’s 3 tips for CPD success
57:45 – Final thoughts & where to connect

🔗 Connect with Katherine: linkedin.com/in/katherine-bunting-cmgr-fcmi-49963b75