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Climb Blueprint "L" (Part 2 - external language)

Most business owners don’t lose customers because they’re bad at what they do — they lose them because their message isn’t clear.

In this episode of Business Growth Made Simple, we continue through The CLIMB Blueprint with Letter Two: Language (Part Two), focusing on how to talk to your ideal client in a way that builds trust, clarity, and confidence.

You’ll learn why the words you use matter more than your credentials, how customers decide whether a business “gets them,” and how clear language reduces hesitation, price resistance, and confusion. This episode breaks down practical, real-world communication principles that help small business owners connect with the right clients and move conversations toward a confident “yes.”

If you’ve ever felt like prospects compare you to everyone else — or walk away without a clear reason — this episode will help you understand why and show you how to fix it.

In This Episode, You’ll Learn:

• Why clear language builds trust faster than experience or credentials
• How customers decide whether a business understands them
• The biggest communication mistake most small business owners make
• How to speak from the customer’s perspective instead of your own
• Why clear messaging reduces price objections and comparison shopping
• How better language improves both marketing and sales conversations

Who This Episode Is For:

This episode is for small business owners, service-based businesses, and entrepreneurs who want to improve their sales conversations, marketing messaging, and customer communication without sounding scripted or salesy.

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• Schedule your 60 minute serve call
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Topics include:

• Small business growth
• Service business coaching
• Business Growth Consulting
• Time management for small business owners
• Leadership for small business
• Small Business Growth Strategy