In this episode of The CLICK Podcast, we’re breaking down modern marketing strategy for leaders. We’ll talk about what works, what doesn’t, and how to stop wasting time on tactics that don’t drive results.

Host Jessica Linder Gallo is joined by Savana Nelson, VP of Marketing and Member Relations at the Peoria Area Chamber of Commerce, to explore how marketing has evolved and what today’s leaders need to understand to stay relevant.

With consumers seeing over 10,000 marketing messages a day, the old playbook of impressions and volume no longer works. This conversation dives into the shift toward storytelling, brand strategy, audience engagement, data-driven marketing, and how even small teams can create meaningful impact.

You’ll learn:

• Why “more marketing is not better marketing” (and what to do instead)

• How to build a modern marketing toolbox using tools like automation, email marketing, Canva, and AI

• The role of brand identity in shaping first impressions and trust

• How to use data and analytics to focus on real engagement, not vanity metrics

• Why direct outreach and human connection outperform mass messaging

• How leaders can better empower marketing teams and get stronger results

Whether you’re a business owner, executive, entrepreneur, or marketing professional, this episode will help you rethink your approach to marketing, leadership, and growth strategy.

Because great marketing isn’t about doing more. It’s about doing what actually works.

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The CLICK Podcast homepage 👉 https://theclickpodcast.podbean.com/

Peoria Area Chamber of Commerce 👉 https://www.peoriachamber.org/

Have ideas for future episodes or experts we should feature? Reach out to us at info@peoriachamber.org.

The CLICK Podcast is a production of the Peoria Area Chamber of Commerce.

What separates good leaders from great ones? Often, it’s the willingness to do hard things, even when they’re uncomfortable.

In this episode of The CLICK Podcast, host Jessica Linder Gallo sits down with broadcaster, leadership coach, and communication expert Denise Tallcott for a candid conversation on what it truly means to lead with courage, clarity, and intention.

With over 18 years of experience in broadcasting and leadership development, Denise shares how her own journey—both the good and the not-so-great leadership experiences—shaped her approach to leading people first, not just managing performance.

Together, Jessica and Denise dive into:

• Why leadership is influence—and how you choose to use it matters

• The power of vulnerability and authenticity in building trust

• How to navigate hard conversations and lead through conflict

• The importance of alignment between your values and your work

• Practical ways to build confidence and resilience as a leader

• Why investing in your people as people changes everything

Denise also shares a preview of her message, “You Can Do Hard Things,” including simple but powerful strategies to build confidence.

One standout reminder from this conversation: “It’s not that great leaders are fearless—it’s that they’re willing to do things others won’t.”

Whether you’re leading a team, growing a business, or stepping into your next level of leadership, this episode will push you to think differently and act more intentionally.

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The CLICK Podcast homepage 👉 https://theclickpodcast.podbean.com/

Peoria Area Chamber of Commerce 👉 https://www.peoriachamber.org/

Denise Tallcott Leadership & Public Speaking homepage 👉 https://www.denisetallcottleadership.com/

Working Moms Redefined Podcast 👉 https://www.workingmomsredefined.com/

Have ideas for future episodes or experts we should feature? Reach out to us at info@peoriachamber.org.

The CLICK Podcast is a production of the Peoria Area Chamber of Commerce.

In the debut episode of The CLICK Podcast, host Jessica Linder Gallo, President & CEO of the Peoria Area Chamber of Commerce, sits down with Laura Gleissner, Chair of the Chamber’s Board of Directors, to introduce listeners to the why behind the podcast—and what’s coming in Season 1.

Together, Jessica and Laura share the vision for creating The CLICK: a space where Career, Leadership, Innovation, Community, and Knowledge come together to spark meaningful conversations and practical insights for business professionals across the Greater Peoria region.

Listeners will get a preview of:

• Why the Chamber launched a podcast now

• What makes The CLICK different from traditional Chamber communications

• Highlights and sneak peeks from upcoming Season 1 interviews

• How the podcast connects to the Chamber’s mission and the regional business community

• Ways listeners can engage, share feedback, and get involved

Whether you’re a business owner, entrepreneur, organizational leader, or emerging professional, this episode sets the foundation for the conversations, ideas, and connections that will define The CLICK.

You’re in the place where it all clicks.

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The CLICK Podcast homepage 👉 https://theclickpodcast.podbean.com/

Peoria Area Chamber of Commerce 👉 https://www.peoriachamber.org/

Have ideas for future episodes or experts we should feature? Reach out to us at info@peoriachamber.org.

The CLICK Podcast is a production of the Peoria Area Chamber of Commerce.