Close your eyes and imagine 25 acres of lush tropical fruit trees. You hear the rustle of palms and the sound of water trickling into a grotto carved from natural coral limestone. You'd swear you were in the heart of Bali... but you're actually just outside of Miami.

Today, we're going behind the scenes of BAYA, a brand-new landscape resort that isn't just opening doors; it's defining an entirely new category of hospitality.

I'm joined by co-founder Ben Wolf to discuss the 'spark' moment on this land, the challenge of building an elite team, and how they are weaving wellness rituals directly into the earth. If you've ever wondered what it looks like to dream big and build differently in unique outdoor hospitality and luxury glamping stays, this conversation is for you.

__________________

More Information

Sarah Riley - Glamping, retreats, events, and guest attraction

Courses. Guided Growth. Done-for-You Marketing.

Glamping Academy & Owners Club https://inspiredcourses.com

Boutique marketing studio for small businesses https://inspiredcollectiveltd.com/

__________________

Ben Wolff

Websites: stayoasi.com and stayonera.com

Email: bw@stayoasi.com

What does it take to build a beautiful, thriving glamping brand from scratch, with no hospitality background, limited funds, but a whole lot of creativity? It takes guts to dream big with ambition but no experience, and we can all learn a lot from those who do it.

In this episode, we sit down with Eamon Heggarty, the founder of Coorie Retreats, to unpack the inspiring story behind one of the UK's most talked-about boutique retreat brands.

From resourceful financing and clever design choices to mastering social media storytelling, Eamon shares the realities of building a dream business from the ground up. We also explore Coorie's bold next chapter, with new sites planned in Edinburgh, Donegal, and the UAE, and how innovation (including their now-famous salt floating tubs) keeps the brand ahead of the curve.

Whether you're a retreat owner, creative entrepreneur, or someone dreaming of escaping the 9–5 for a business in nature, this conversation will leave you inspired and full of ideas for what's possible when passion meets purpose. In this chat with Sarah Riley, Eamon shares:

• How to launch a glamping business with little experience or capital
• Creative ways to finance and design on a budget
• Why authentic storytelling drives bookings better than ads
• The inspiration (and science!) behind salt floating tubs
• How to expand internationally while staying true to your brand

More Information

Sarah Riley - Glamping, retreats, events, and guest attraction

Courses. Guided Growth. Done-for-You Marketing.

*learn it *join our tribe *or let us handle it

Glamping Academy & Owners Club https://inspiredcourses.com

Boutique marketing studio for small businesses https://inspiredcollectiveltd.com/

Eamon Heggarty, Coorie Retreats

Website: https://coorieretreats.co.uk/

Instagram: https://www.instagram.com/coorieretreats/

*Please show your thanks by leaving a review*

We're tackling a hot topic that's causing a stir across the experiential travel world—from glamping hosts and retreat leaders to boutique accommodation owners:
Is traditional SEO… officially dead?

If you've ever found yourself wondering how on earth you're meant to keep up with the pace of change in the digital world... you're not alone. And today's episode is one you won't want to miss if you want help keeping up.

With AI search, zero-click results, and Google's new overviews changing the way people find information, website traffic is down across all industries by an average of 20%. So the real question becomes:
What now? And what should you be doing differently?

To unpack all of this, I'm joined by the brilliant Kenny Ridgell from Ridge Media. Kenny works with some huge hospitality names, but what I love most is how grounded and practical his advice is, especially for those of us building meaningful businesses without a corporate marketing team in our back pocket.

We get into:

• What these AI-driven search changes really mean for smaller, independent brands
• Why the "old way" of doing SEO just isn't cutting it anymore
• And what you can do now to stay visible, relevant, and bookable in this fast-changing landscape

We also share some incredibly useful tools, smart strategies to optimise your presence online, and ideas to help you adapt... even if you're doing all the marketing yourself.

So… grab your cuppa, get comfy, and take a deep breath.
This isn't about panic. It's about learning about what matters and changing what you do so you can keep up with everything. Because once you understand what's important, you'll be ready to lead the way forward.

__________________

More Information

Sarah Riley - Glamping, retreats, events, and guest attraction

Courses. Guided Growth. Done-for-You Marketing.

*learn it *join our tribe *or let us handle it

Glamping Academy & Owners Club https://inspiredcourses.com

Boutique marketing studio for small businesses https://inspiredcollectiveltd.com/

Kenny Ridgell, Ridge Media

C: 864-354-6175 | O: 864-230-2546

1565 Laurens Road, Greenville, SC 29607

https://ridgemediallc.com/