Social proof is one of your most important marketing assets. Your POTENTIAL clients are more likely to trust someone else… who was once like them… looking for the service or product that you offer. Social proof is so important because it directly influences your potential customer’s actions.

On this episode, Cara and Kim talk in depth about social proof. What is social proof and why does YOUR animal, pet or equine-based business need it? Animal-based business owners are more than happy to “talk up” their businesses and share the great service or product they offer with all who they come in contact with. However, when other people share their experience with a business it carries so much more weight!  In this episode you will discover: the four main types of social proof available to your business; how to mindfully cultivate and harvest social proof; how to develop good social proof listening and tracking skills; and tips to develop your very own social proof plan. 

Shifting your mindset away from seeing the businesses in your industry as competition to seeing them as collaborators is not always an easy feat — and yet doing it can change the level of success. In this episode, Kim and Cara discuss tactics to help you make this essential shift in mindset.

Customer segmentation allows animal businesses to identify and understand different groups of customers at different phases of their customer journey. By dividing your customer base into segments, you can develop more targeted and effective marketing strategies tailored to each segment. This will help you deliver the right message to the right customers, increase your chances of engagement, conversion, and overall customer satisfaction.