What does it take to sell 60,000+ books in a year and keep the momentum going? In this final episode of Season 6, Alison Fragale returns to share the behind-the-scenes journey of writing her debut book, building a strong brand, and leveraging speaking opportunities to drive lasting impact. From navigating PR to engaging authentically on social media, Alison discusses practical, actionable strategies for author success. Stay tuned after the action steps to hear Alison answer some bonus questions from Threads!

During the episode, you’ll learn:

• About Alison, her work in the world, and how she started on her author journey.
• If the final idea for Likeable Badass was the same as the one Alison started with.
• Some of the feedback Alison has received that helped her realize the difference her book, Likeable Badass, is making in the world.
• What has been the biggest driver of book sales for Likeable Badass, and how Alison has sustained those sales for more than one year after launch.
• About the value of having a strong and supportive PR team.
• How Alison balances authenticity with visibility when showing up in online spaces.
• What advice Alison would give to any women leaders or authors who are still trying to find their unique value proposition.
• How Alison adjusted from writing the book to taking on the role of published author, with speaking and media engagements, public events, and many other responsibilities.
• Some of the best advice Alison has received from her agent.
• About the recent release of Likeable Badass in paperback.
• About Alison’s experience as a speaker and her journey over the years.
• How Alison honed her storytelling and writing skills before writing her book.
• The biggest contributors to Alison’s highest week in book sales.
• How Alison’s success as an author has impacted her relationship with her author community and network.
• About Alison’s experience running marathons and if she would ever run another one.

Don’t forget to check out our show notes, which include action steps and resources.

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In this episode, Becky is joined by Carol Morgan—founder and president of Denim Marketing and author of Social Media Marketing for Your Business, Second Edition—to talk about how she has used her books to establish credibility, grow her business, and show up with intention across multiple platforms. Carol shares how her marketing background helped her launch her books with purpose, how she leverages speaking and podcasting to build momentum, and why social media marketing should always start with strategy.

During the episode, you’ll learn:

• About Carol and the work of her team at Denim Marketing.
• About Carol’s decision to write books as a means of fueling her thought leadership brand and her business efforts.
• How focusing on a niche market and providing specific content for that audience has been an impactful strategy for Carol.
• Some of the changes Carol has seen in social media marketing since she released the first edition of Social Media Marketing for Your Business, as well as the major updates she made to the latest edition.
• How Carol’s background as a marketing professional has shaped the way she promotes and launches her books.
• What has worked best for driving sales of Carol’s books and converting new customers for her company.
• How Carol measures the success of each book project.
• The top three things Carol hopes readers will take away when they read Social Media Marketing for Your Business, Second Edition.
• How Carol decides where to show up with her various brands, and why intentionality plays an important role.
• Which social media platforms Carol enjoys most.
• How Carol has used her books to support her business and build credibility, as well as how her company helps spotlight her books.
• The principles and habits that have made the biggest difference for Carol in growing the brand of her books, her personal brand, and her company’s brand.

Don’t forget to check out our show notes, which include action steps and resources.

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In this special episode, Becky Robinson and Amy Driehorst share the exciting news about Weaving Influence Press—Weaving Influence’s new publishing hybrid. Learn about the types of books Weaving Influence Press will publish, how the model differs from other hybrid publishers, and why marketing support is built into the foundation of this innovative new imprint.

During the episode, you’ll learn:

• Why Weaving Influence decided to explore hybrid publishing.
• The types of books Weaving Influence Press will publish.
• How many books Weaving Influence Press hopes to publish in 2026.
• The timeline authors can expect when working with Weaving Influence Press.
• About the planned partnerships with Porchlight Books and Twin Flames Studios.
• What makes Weaving Influence Press unique.
• How authors can get started working with Weaving Influence Press.
• About the excitement surrounding Weaving Influence Press.

Don’t forget to check out our show notes, which include action steps and resources.

Explore our publishing support services and learn more about Weaving Influence Press.

Sign up for the bi-weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.