The Bolt: Tips, trends and tools for people growing construction brands Titelbild

The Bolt: Tips, trends and tools for people growing construction brands

The Bolt: Tips, trends and tools for people growing construction brands

Von: Expert Trades
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Sharing the latest news, tips, tricks and trends to help grow brands in the construction industry.Expert Trades Marketing & Vertrieb Ökonomie
  • E027 - New features from Instagram, an important delay from Google for media buyers, and good news for TikTok content creators
    May 27 2024

    Here's what we cover on this episode:

    • ⭐️ Instagram Updates Feed Algorithm to Prioritise Original and Emerging Creators
    • 🍪 Google has delayed cookie deprecation (again…)
    • 🎶 TikTok Reaches a New Licensing Agreement With Universal Music
    • ✅ The Complete Checklist for Crafting a Client Video Brief
    • 🧨 13 Cuts & Transitions To Make Your Content POP!



    As usual, here’s some stories from marketing from around the world…


    • #1: YouTube has launched a new ideas generator…
    • #2: Meta’s added some new AI-Powered tools for advertisers
    • #3: Google’s latest 2024 Core update is out, but smaller websites have taken a hit in traffic…
    • #4: There’s over 15m sellers on TikTok worldwide now
    • #5: Google will automatically pause low-activity keywords from June


    Sara and the team at Expert Trades

    ⁠⁠www.experttrades.com

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    10 Min.
  • E026 - New features from YouTube, Meta Ads Lead Gen Tips and tips for shooting and editing video
    May 20 2024

    Here's what we cover on this episode:

    • 📈 App Store Optimisation: 9 Tips to Rank at the Top
    • ⭐️ YouTube Launches Premium Placement Option for Shorts Ads
    • 💡 Meta Shares Lead Generation Ad Tips
    • 🎥 3 Tips to Improve Your iPhone Videos
    • 👨💻 5 Top Tips for Video Editing for Social Media


    As usual, here’s some stories from marketing from around the world…


    • #1: New features coming to Meta Ads? Maybe… find out on May 2nd
    • #2: Backlinks aren’t as important to SEO as they used to be, according to Google
    • #3: TikTok’s ban in the US is coming closer to fruition…
    • #4: TikTok’s customer retention rate is up there with Amazon, where Amazon average 27% of consumers coming back within 5 months…
    • #5: You can now mention other TikTok accounts in your bio (great for brands with multiple accounts)


    Sara and the team at Expert Trades

    ⁠⁠www.experttrades.com

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    12 Min.
  • E025 - Copy that converts, TikTok Photos, Do’s & Don’t of video editing and 6 step Social Media guide for your business
    Apr 30 2024

    Here's what we cover on this episode:

    • ✏️ 7-Step Framework For Writing High-Converting Copy
    • 📸 Instagram is Facing Competition… TikTok Photos!
    • ✅ The Do’s & Dont’s When Editing Your Videos
    • 📲 Level Up Your Video Editing Game: Best Mobile Video Editing Apps in 2024
    • 📈 6 Step Social Media Guide For Your Small Business
    • ⭐️ Meta’s Got a New Reels Update
      🔩 Rounding off The Bolt

    As usual, here’s some stories from marketing from around the world…

    • #1: Believe it or not, Facebook was the most downloaded app last month
    • #2: Running ads? See what not to do in ASA’s latest round of rulings
    • #3: Google Ads may be introducing new carousels
    • #4: Google Universal Analytics is coming to a close on July 1st 2024.
    • #5: Traffic on X is down by 30% YoY
    • #6: You can now use ChatGPT without having an account… finally!

    Sara and the team at Expert Trades

    ⁠www.experttrades.com

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    14 Min.
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