The Beer Can Cold Podcast Titelbild

The Beer Can Cold Podcast

The Beer Can Cold Podcast

Von: JG van Graan and Will Merritt
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Beer Can Cold Podcast is a no-nonsense show for HVAC and home-service professionals who want real insight—not fluff. Hosted by industry veterans JG van Graan and Will Merritt, the podcast breaks down operations, marketing, leadership, customer experience, and the hard lessons learned in the field and the office.

If you care about building a stronger team, running a healthier business, and keeping your operation running beer can cold, this podcast is for you.

Copyright 2025 All rights reserved. Management & Leadership Ökonomie
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  • Building Business Value in HVAC: Financials, Maintenance Agreements, Culture & Systems That Drive Profit

    Building Business Value in HVAC: Financials, Maintenance Agreements, Culture & Systems That Drive Profit
    Feb 5 2026
    Most HVAC companies focus on revenue. The most successful companies focus on building long-term business value. In this episode of the Beer Can Cold Podcast, hosts JG van Graan and Will Merritt break down the key drivers behind creating a stronger, more profitable, and scalable HVAC business. This episode continues our February series focused on building company value and explains why predictable systems, recurring revenue, leadership development, and financial clarity separate average contractors from elite performers. JG and Will discuss how many HVAC companies grow quickly but fail to track financial performance, often operating without clear profit visibility. The conversation explains why understanding EBITDA, maintaining clean financial records, and working with industry-specific accounting and tax professionals are critical to business health. The episode also dives into the power of maintenance agreements and recurring revenue. Maintenance programs provide stability during slow seasons, increase customer retention, and significantly improve company valuation. The hosts share real-world examples of how improving maintenance agreement structure can dramatically impact revenue consistency and growth opportunities. Listeners will also learn how company culture, leadership depth, and cross-training employees increase business stability. Companies that rely on one owner or one top producer often struggle to scale or transfer ownership. Strong teams and clearly defined roles create redundancy, improve customer experience, and increase company value. Additional discussion includes the importance of standardized operating procedures, brand reputation, customer reviews, marketing strategy, and long-term growth planning. The episode concludes with insights into how generative AI is beginning to influence marketing, customer communication, and search behavior in the HVAC industry. Whether you plan to sell your company in the future or simply want to build a stronger, more predictable business, this episode provides actionable strategies and industry insight for HVAC contractors, service managers, and trade business leaders. Sponsored By Praxis HVAC Sales & Pricing Tools Praxis helps HVAC companies create consistent pricing, improve product knowledge, and develop confident technicians and sales professionals. Call Praxis: (678) 680-5926 Visit: www.praxisgroupinc.com What You Will Learn In This Episode • Why financial performance is the foundation of company value • How EBITDA reflects the true health of an HVAC business • Why maintenance agreements create recurring revenue and stability • How culture and leadership depth increase company scalability • The importance of SOPs and standardized operational systems • How branding and customer reputation drive business growth • Why strategic planning and milestone tracking build long-term value • How generative AI is influencing HVAC marketing and customer search behavior Who This Episode Is For HVAC business owners Service managers and team leaders Technicians interested in leadership growth Trade service entrepreneurs Contractors building scalable service businesses Subscribe To The Beer Can Cold Podcast Follow Beer Can Cold Podcast on your favorite podcast platform for HVAC business growth strategies, leadership insights, and real-world contractor experience. PODBEAN TAGS / KEYWORDS (Paste into Podbean keyword section) HVAC business HVAC company growth Maintenance agreements HVAC leadership Recurring revenue HVAC HVAC contractor business tips HVAC company valuation HVAC marketing strategies Trade service business Running an HVAC company HVAC profit strategies HVAC systems and processes HVAC culture and leadership Beer Can Cold Podcast Core Podcast / Branding Hashtags #BeerCanColdPodcast #HVACPodcast #TradesPodcast #ContractorPodcast #ServiceIndustryPodcast ❄️ HVAC Industry Hashtags #HVACBusiness #HVACContractors #HVACOwners #HVACIndustry #HeatingAndCooling #HVACService #HVACTech #HVACLeadership 📈 Business Growth & Value Hashtags #BusinessGrowth #BusinessValuation #RecurringRevenue #MaintenanceAgreements #Profitability #ServiceBusiness #Entrepreneurship #SmallBusinessGrowth #TradeBusiness 🧠 Leadership & Culture Hashtags #LeadershipInTrades #TradeLeadership #CompanyCulture #TeamDevelopment #RightPersonRightSeat 💰 Financial & Strategy Hashtags #EBITDA #BusinessStrategy #OperationalExcellence #ProcessDriven #SystemsMatter 📣 Marketing & Branding Hashtags #HVACMarketing #BrandReputation #CustomerExperience #ServiceMarketing #LocalBusinessMarketing ⭐ Suggested Hashtag Set For Podbean (Best Size) (Podbean performs better with moderate volume) #BeerCanColdPodcast #HVACBusiness #HVACOwners #MaintenanceAgreements #BusinessGrowth #RecurringRevenue #HVACLeadership #ServiceBusiness #TradeBusiness #Entrepreneurship ⭐ Suggested Hashtag Set For Social / Restream / YouTube (Use larger set for reach) #BeerCanColdPodcast #HVACBusiness #...
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    46 Min.
  • Live from SCALT — Beer Can Cold Podcast

    Live from SCALT — Beer Can Cold Podcast
    Feb 1 2026

    We’re coming to you live from SCALT with boots-on-the-ground conversations from the HVAC industry floor. In this episode, JG van Graan and Will Merritt capture real-time insights from contractors, vendors, and industry leaders about what’s actually happening in the trades right now.

    From growth strategies and staffing challenges to technology, marketing, and operations — this episode delivers unfiltered perspectives you won’t get sitting behind a desk.

    If you want to know where the HVAC industry is headed and what successful contractors are doing differently, this one’s for you.

    Tune in for:

    • Live event energy and industry insights

    • Real contractor conversations

    • Trends shaping HVAC in 2026

    • Growth, culture, and operational takeaways

    Hosted by JG van Graan & Will Merritt Beer Can Cold Podcast — Built for contractors, by contractors.

    #HVACPodcast #BeerCanColdPodcast #HVACIndustry #SCALT #HVACBusiness #TradesLife #HVACLeadership #ContractorLife #HVACTechnicians
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    11 Min.
  • Maintenance Mastery HVAC Edition

    Maintenance Mastery HVAC Edition
    Jan 23 2026

    Summary

    In this episode of the Beer Can Cold Podcast, hosts J.G. van Graan and Will Merritt welcome HVAC expert Marty Gildemeyer to discuss the critical role of maintenance agreements in the HVAC industry. They explore how to build a customer-centric culture, the importance of training and empowering technicians, and the financial impact of maintenance plans. The conversation emphasizes the need for effective communication and soft skills training, especially for smaller contractors looking to grow their businesses. Gildemeyer also introduces his Praxis HVAC Sales and Pricing Tools, designed to help contractors improve their sales processes and customer interactions.

    Takeaways

    You can't get where you want to be unless you help others get where they want to be. Maintenance agreements are crucial for long-term success in HVAC. Building a customer-centric culture is essential for retention. Training and empowering technicians leads to better customer service. Soft skills training is often overlooked but vital for success. Every opportunity with a customer is a chance to provide value. Smaller contractors need to be intentional about their growth strategies. Effective communication can prevent customer distrust. Maintenance agreements can significantly impact revenue and cash flow. The right tools can empower contractors to succeed.

    Keywords

    HVAC, maintenance agreements, customer service, training, soft skills, revenue growth, contractor strategies, communication, business culture, HVAC tools

    Sound bites

    "Follow the opportunity, not the dollar." "The culture has to be spoken and felt." "It's not just busy work; it's about value."

    Chapters

    00:00 Introduction to the Beer Can Cold Podcast 01:59 Welcoming Marty Gildemeyer 03:04 The Importance of Maintenance Agreements 06:03 Building a Customer-Centric Culture 08:45 Training and Empowering Technicians 12:05 Soft Skills and Customer Service 15:02 The Role of Maintenance Plans in Revenue 17:51 Strategies for Smaller Contractors 21:00 The Value of Communication in Maintenance 23:51 The Financial Impact of Maintenance Agreements 27:00 The Praxis HVAC Sales and Pricing Tools
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    52 Min.
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