Have you ever caught yourself justifying a purchase with creative mental math?

Maybe thinking that preloaded app money makes your coffee free, or that a dress is automatically 50% off because you only bought one item.

In this episode, Alison and Adrian Castellano explore the viral trend of girl math and what it reveals about our relationship with money. They share relatable examples from their own lives and discuss how these mental shortcuts can work for us or against us.

The conversation focuses on understanding the emotional side of spending, building awareness around purchases, and creating systems that align with personal values and financial goals.

Key takeaways:

• How girl math reveals the emotional and psychological patterns behind spending decisions
• The importance of awareness when making purchases and catching yourself in justification mode
• Practical strategies like paying yourself first automatically and creating a dedicated fun fund for guilt-free joy
• Why aligning spending with personal values eliminates the need for mental gymnastics
• How to redirect natural spending instincts toward habits that support long-term financial goals using girl math on purpose
• And more!

Connect with Alison Castellano:

• Iter Financial Wellness
• LinkedIn: Alison Castellano
• Facebook: Iter Financial Wellness
• YouTube: The BamCam Podcast
• Email: alison@iterfw.com
• Call Alison: 205-504-9868

Connect with Adrian Castellano:

• Iter Financial Wellness
• LinkedIn: Adrian Castellano
• Facebook: Iter Financial Wellness
• Email: adrian@iterfw.com
• Call Adrian: 813-385-2804

Connect with Jack Burnette:

• Iter Financial Wellness
• LinkedIn: Jack Burnette
• Facebook: Iter Financial Wellness
• YouTube: The BamCam Podcast
• Email: jack@iterfw.com
• Call Jack: 205-613-4994

People talk about the Santa Claus Rally every December, but most investors never understand what is actually happening beneath the surface.

Jack and Adrian break down why the final trading days of the year often feel surprisingly strong and what it reveals about market psychology, timing, and cash flow. They open up the conversation with humor, a bit of holiday spirit, and a practical look at how optimism, low trading volume, bonuses, rebalancing, and investor behavior all intersect.

What to expect in this release:

• Why the Santa Claus Rally keeps showing up throughout history
• How investor mood affects market movement
• What professional managers do behind the scenes in December
• Why this is something to understand, not chase
• And more!

Connect with Alison Castellano:

• Iter Financial Wellness
• LinkedIn: Alison Castellano
• Facebook: Iter Financial Wellness
• YouTube: The BamCam Podcast
• Email: alison@iterfw.com
• Call Alison: 205-504-9868

Connect with Adrian Castellano:

• Iter Financial Wellness
• LinkedIn: Adrian Castellano
• Facebook: Iter Financial Wellness
• Email: adrian@iterfw.com
• Call Adrian: 813-385-2804

Connect with Jack Burnette:

• Iter Financial Wellness
• LinkedIn: Jack Burnette
• Facebook: Iter Financial Wellness
• YouTube: The BamCam Podcast
• Email: jack@iterfw.com
• Call Jack: 205-613-4994

Publishing Tags:

When the daycare bill finally disappears, most families don’t notice the extra money for long; it vanishes into everyday spending.

Adrian and Alison Castellano explain why the daycare transition is one of the most powerful money moments young families face and how to avoid lifestyle creep. From redirecting half your daycare savings into retirement or college to automating new habits that “pay your future self,” this discussion reveals how small, intentional steps can compound into hundreds of thousands of dollars.

Discover:

• How the daycare transition frees up thousands annually
• Why lifestyle creep erases progress if you’re not intentional
• Simple strategies for investing freed-up dollars
• How to recreate the same effect even if daycare days are behind you
• And more!

Previous Episodes of Interest:

• Financial Intimacy: After The Money Date with Alison and Adrian (Ep. 15)
• Financial Intimacy: Money Date with Alison and Adrian (Ep. 10)
• Financial Intimacy: Tummy Bug Vs. Taco Truck (Ep. 22)
• Financial Intimacy: Year-End Update with Alison and Adrian (Ep. 31)

Connect with Alison Castellano:

• Iter Financial Wellness
• LinkedIn: Alison Castellano
• Facebook: Iter Financial Wellness
• YouTube: The BamCam Podcast
• Email: alison@iterfw.com
• Call Alison: 205-504-9868

Connect with Adrian Castellano:

• Iter Financial Wellness
• LinkedIn: Adrian Castellano
• Facebook: Iter Financial Wellness
• Email: adrian@iterfw.com
• Call Adrian: 813-385-2804