This is the audio edition of B2B GTM Live with Nigel Maine from salesXchange.
This episode was originally broadcast as a live show with supporting visuals and illustrations. To watch the full video version and access the supporting resources, use the links below.

In this episode, Nigel explains why many B2B growth problems are not execution failures but architectural failures. When pipeline looks busy, Martech is running, and SDRs are active, yet growth remains weak or unpredictable, the issue is often the commercial model itself.

This session explores the shift in buyer behaviour that has broken the traditional funnel, why anonymous research and delayed engagement change the GTM equation, and why modern B2B firms need a system built around visibility, trust, education and readiness rather than more campaigns and more tools.

Key themes in this episode:

• Why growth problems are often architectural, not tactical
• How modern B2B buyers stay anonymous for longer
• Why traditional GTM assumptions no longer hold
• What a B2B Operating System looks like in practice
• Why CEOs must rethink visibility, credibility and commercial structure

Watch the full video and access the supporting resources: Episode #01

==============================

If this episode resonates, start with the three papers below. They explain the strategic thinking behind the salesXchange approach and are the best first step for any CEO or GTM leader reviewing how their business develops pipeline, trust and revenue.

➡︎ Download Revenue Reset PDF
Why many modern GTM engines are structurally misaligned.

➡︎ Download GTM Landscape
A map of how modern B2B revenue systems are evolving.

➡︎ Download GTM Architecture Audit
A practical framework to assess whether your current revenue engine is structurally aligned.

The Academy is the training and adoption layer for the salesXchange Operating System. It is designed to help CEOs and GTM teams replace outdated assumptions, align around a modern operating model, and prepare for wider change. The programme includes:

• 20 modules
• 170 bite-sized lessons
• 30+ hours of training
• playbooks, templates and GTM frameworks
• quizzes and practical exercises
• CPD certification

Link to Explore the Academy:

Speak with us directly: If your business is reviewing its current GTM architecture, revenue model or readiness for change, you can request a private strategy discussion - Book here: