The Auto Ethnographer with John Stech Titelbild

The Auto Ethnographer with John Stech

The Auto Ethnographer with John Stech

Von: John Stech
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The Auto Ethnographer is a journey into the world’s cultures as told through the lived experiences of people who have crossed borders, navigated unfamiliar norms, and built careers in places far from home. Hosted by global executive and cultural storyteller John Jörn Stech, the show blends personal narrative, cross‑cultural insight, and thoughtful conversation to illuminate how humans adapt, thrive, and sometimes stumble when cultures meet.

John brings a rare perspective: over thirty years working for Mercedes‑Benz, Chrysler Corp (now Stellantis), Volvo Cars, and VinFast, across five continents. His career has taken him from the United States to Germany, Egypt, Russia, Vietnam, and now Thailand -each move reshaping how he understands identity, communication, leadership, and belonging.

While the podcast’s origins were rooted in the global automotive world, its lens has widened. Today, The Auto Ethnographer explores culture first—with guests from business, the arts, education, mobility, technology, and beyond. Automotive voices will still appear, but now as part of a broader tapestry of international experience rather than the sole focus.

What You’ll Hear

- Conversations with expats, repats, and locals who bridge cultures in their work and daily lives

- Stories of adaptation, misunderstanding, humor, and growth

- Insights into how cultural norms shape communication, leadership, trust, and collaboration

- Reflections on identity, belonging, and the emotional realities of living abroad

- Occasional deep dives into the automotive world—through a cultural, not technical, lens

Why “Auto Ethnography”?

Drawing inspiration from the academic method of autoethnography, the show uses personal experience as a window into broader cultural truths. John and his guests explore how assumptions, traditions, values, and emotions shape human behavior, and how those forces play out in workplaces, communities, and cross‑border relationships.

Who This Podcast Is For

The Auto Ethnographer is for anyone fascinated by:

- Global cultures and how people navigate them

- International careers and cross‑cultural leadership

- The human side of globalization

- Stories that reveal how culture shapes success, conflict, and connection

Whether you’re a seasoned global professional, a newcomer preparing for your first international assignment, or simply someone who loves learning how people live and work around the world, this podcast offers insight, empathy, and a few laughs along the way.

About John

Throughout his career, John has worked with thousands of people from dozens of cultures, leading teams, launching brands, and building bridges across borders. His life has been a continuous experiment in cultural adaptation, one he now shares with listeners through candid storytelling and thoughtful dialogue.

The Auto Ethnographer brings those experiences to you: one culture, one conversation, one story at a time.

2025
Management & Leadership Marketing & Vertrieb Reiseliteratur & Erläuterungen Sozialwissenschaften Ökonomie
  • EP 44 The Adventures of Learning Languages
    Feb 3 2026

    Learning a new language is one of the most humbling, hilarious, and deeply human experiences we can have. In this light‑hearted episode, I explore the universal journey from sounding like a broken GPS to finally communicating like an actual human being.

    I start with my own early bilingual beginnings, from growing up speaking German before moving to the United States and absorbing English on playgrounds and in classrooms. From there, we jump to Moscow, where I spent years learning Russian the only way my budget allowed: a 99‑lesson CD course played on repeat while stuck in legendary two‑hour traffic jams. If you’ve ever practiced foreign phrases alone in your car while other drivers stare, this one’s for you.

    Fast‑forward to today, where I’m living in Thailand and wrestling with the five tones of the Thai language. One wrong tone and you can accidentally insult someone, order the wrong dish, or simply confuse everyone within earshot. It’s a full return to the “robot phase,” and I’m embracing it.

    Along the way, we talk about why learning one language makes the next easier, how accents are actually beautiful, and why mistakes are not just inevitable — they’re essential. Every mispronunciation, every awkward pause, every accidental insult is a step toward connection.

    This episode is a reminder that everyone who speaks YOUR language with an accent is exactly how YOU sound in theirs. And that’s not something to be embarrassed about — it’s something to celebrate.

    Be sure to visit the Auto Ethnographer's homepage at https://www.auto-ethnographer.com

    And follow on social media...

    FB page: https://www.facebook.com/profile.php?id=61567929329364

    IG page: https://www.instagram.com/auto.ethnographer/

    LinkedIn: https://www.linkedin.com/company/the-auto-ethnographer

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    12 Min.
  • Culture Shock: When a Signed Contract is Just a Suggestion
    Jan 23 2026

    In this episode, host John Jörn Stech explores how contracts reveal the deeper cultural logic behind global business. Drawing on real experiences from the United States, Germany, Russia, China, Brazil, and Egypt, it uncovers how written agreements reflect national attitudes toward trust, risk, negotiation, and long‑term partnership. Whether you work in international business, cross‑cultural management, global mobility, or multinational leadership, this conversation offers a vivid look at why contracts are never as universal as they appear.

    You’ll hear stories from automotive industry negotiations, dealer agreements, joint ventures, and high‑stakes cross‑border partnerships. These examples highlight how contract interpretation shifts dramatically across cultures: from system‑trust environments like the U.S. and Germany to relationship‑trust cultures such as China, Brazil, and Russia, and finally to hybrid bureaucratic‑relational systems like Egypt. The episode breaks down how legal frameworks, institutional reliability, and interpersonal networks shape everything from timelines to renegotiations.

    Listeners will gain insight into why American contracts emphasize legal protection, why German agreements prioritize precision, why Russian and Chinese negotiations rely heavily on relationships, and why Brazilian and Egyptian business cultures blend formal documentation with human connection. These contrasts illuminate the hidden cultural DNA behind global contracting, compliance, and business communication.

    If you’re navigating international deals, leading multicultural teams, or preparing for global expansion, this episode offers practical context for understanding how different societies view obligations, flexibility, and the written word. It’s a guide to avoiding misunderstandings, strengthening partnerships, and reading the cultural signals embedded in every clause and signature.

    By the end, you’ll see contracts not just as legal documents but as cultural artifacts that reveal how people build trust, manage uncertainty, and define professional integrity across borders. This is essential listening for anyone working in global strategy, international negotiations, or cross‑cultural leadership.

    To learn more about the Auto Ethnographer, be sure to visit the homepage at https://www.auto-ethnographer.com

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    16 Min.
  • EP 42: New Year, new horizons for The Auto Ethnographer
    Jan 15 2026

    Welcome to the first episode of the new year — and the beginning of a major new chapter for The Auto Ethnographer. In this episode, host John Stech shares the story behind his five international relocations, the overwhelm that nearly stopped him, and the lessons that shaped his new mission: helping you turn your dream of living overseas into a real, actionable plan.

    For years, listeners have written in with the same struggle: “I want to move abroad… but I’m completely overwhelmed.” Today, John lifts the curtain on the solution he’s been building behind the scenes, and which will be available in the coming weeks.

    In This Episode

    - John’s first international move to Cairo: the excitement, the fear, and the avalanche of logistics that nearly derailed everything

    - The universal mental roadblocks that stop people from pursuing life abroad

    - Why the channel is expanding beyond automotive culture into deeper, broader conversations about global living

    - A preview of upcoming guests, including a renowned culture trainer and author

    - The reveal of John’s biggest project yet: a comprehensive 29‑video relocation course designed to guide you from “someday” to “I’m ready”

    - A breakdown of the course modules, covering mindset, country selection, visas, finances, logistics, settling in, community‑building, and more

    - How this new direction will bring more depth, more variety, and more practical value to every episode

    Why This Episode Matters

    If you’ve ever dreamed of living overseas but felt paralyzed by the complexity (visas, money, logistics, culture shock, loneliness), this episode is your turning point. John shares the systems he built over five relocations and explains how they’ve evolved into a complete roadmap for anyone ready to make a bold change.

    What’s Coming Next

    The channel’s expanded focus begins now, with richer cultural insights, more diverse guests, and content tailored to a wider range of careers and global paths. The relocation course launches soon, just in time for those ready to turn a New Year’s resolution into a real plan.

    Join the Conversation

    Comment with the one country you’re dreaming of — let’s build a community of people ready to take action, support each other, and make global living a shared reality.

    Thanks for being part of this journey. This year, we stop saying “someday.”

    Let’s get started.

    Homepage: https://www.auto-ethnographer.com

    FB page: https://www.facebook.com/profile.php?id=61567929329364

    IG page: https://www.instagram.com/auto.ethnographer/

    LinkedIn: https://www.linkedin.com/company/the-auto-ethnographer

    YouTube: https://www.youtube.com/channel/UCtrD6CPH0KXdKrIRBnTHpuQ

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    15 Min.
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