The Trade Desk Revenue Report The Trade Desk recently reported Q2 earnings, showcasing revenue of $423 million. This marks an 8 percent increase year-over-year, falling short of Wall Street's projections for a more robust growth rate. The company continues to navigate challenges in a competitive programmatic advertising landscape.

Connected TV Market Trends Connected TV platforms are experiencing significant shifts in ad spending as marketers seek to optimize their reach. As traditional TV viewership declines, connected TV becomes a focal point for advertisers looking to leverage audience targeting capabilities and data analytics to enhance campaign performance.

AI Impact on AdTech Artificial intelligence is taking center stage in the advertising sector, with various companies exploring its potential to refine targeting and creative processes. This technological adoption is aimed at improving efficiency and effectiveness across digital marketing campaigns, promising a transformative effect on the industry's operations.

Industry Predictions for 2025 Experts are forecasting notable changes in the advertising technology ecosystem by 2025. Trends suggest that increased investment in programmatic platforms and enhanced regulatory scrutiny may reshape the landscape, leading to new challenges and opportunities for stakeholders.

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OpenX antitrust lawsuit against Google OpenX filed suit in August 2025, accusing Google of leveraging its 56 percent market share in search and video ads to suppress competition and innovation within the $200 billion programmatic ecosystem.

Programmatic advertising and CTV partnership To counteract competitive pressures, OpenX has partnered with Magnite to strengthen its supply-side platform in Connected TV, a channel now accounting for roughly one-quarter of video ad spend.

Decline of traditional CPM and rise of AI retargeting Jaysen Gillespie of RTB House highlights that CPM yields are falling, while AI-driven smart retargeting—referrals to publisher sites grew 25× from H1 2024 to H1 2025—is driving more personalized engagement.

Ad fraud risks in app marketplaces A joint report from The Hacker News and Infoblox reveals that the VexTrio syndicate uses fake VPN and spam-blocker apps—each charging $14.99 weekly—to defraud millions of users, exposing gaps in Apple’s and Google’s app-store defenses.

For more information visit: https://adcoach.app/podcast/

In this episode, we dive into the latest news impacting the AdTech world, including Shell’s surprising announcement to shutter its Volta EV Charging and Media Division by 2025. We’ll discuss the implications of this decision on digital advertising strategies and industry shifts.

Plus, explore new appointments and other stories that are shaping the landscape of AdTech.

For more information visit https://adcoach.app/podcast/