The Accidental Marketer Podcast Titelbild

The Accidental Marketer Podcast

The Accidental Marketer Podcast

Von: Impact Planning Group
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 I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.All rights reserved Management & Leadership Marketing & Vertrieb Ökonomie
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  • Looking Ahead to 2026: The Trends That Will Shape B2B Strategy

    Looking Ahead to 2026: The Trends That Will Shape B2B Strategy
    Jan 9 2026

    In this episode, Mary, Tom, and Sean look ahead to 2026 by exploring how digital health, AI-driven micro-segmentation, and workforce shifts are beginning to intersect. Rather than focusing on a single dominant trend, they discuss why understanding second-order effects — and viewing change through the eyes of customers and stakeholders — will be critical for effective strategy in the years ahead.
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    20 Min.
  • The Year in Review: What 2025 Revealed About Strategy and Readiness

    The Year in Review: What 2025 Revealed About Strategy and Readiness
    Dec 19 2025

    In this year-end discussion, the team unpacks what 2025 really highlighted about organizational strategy. They examine how high-performing teams used AI to widen the range of strategic choices, why uneven economic shifts made scenario planning a necessity, and how Nike's distribution reset underscored the importance of understanding influence systems. The episode emphasizes that the organizations that made real progress were the ones prepared to act without perfect clarity — because they had built readiness long before they needed it.
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    21 Min.
  • Why Great Companies Lose Their Way

    Why Great Companies Lose Their Way
    Nov 21 2025

    This episode explores why great companies fall behind — and how to avoid the same mistakes. The team breaks down the forces that cause once-dominant brands to lose their way and the practices that keep customer-aware companies on top.
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    18 Min.
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