In this week’s episode of The Accidental Business Owner Podcast, I challenge one of the biggest myths in entrepreneurship: that growth is always the right move.

Bigger markets.

Bigger numbers.

Bigger exits. That’s what the world tells you to chase — but what if scaling up forces you to abandon the very values that made your business successful in the first place?

Growth has a cost.
And not all costs are financial.

🔥 A Client Story: Choosing Values Over Expansion

🎧 This Episode Is For You If…

📘 What I Break Down in This Episode

1️⃣ The difference between a Scale & Exit mentor and a typical business coach

2️⃣ Why growth at any cost often leads to regret

3️⃣ A real-world example of value-led decision-making

4️⃣ How to assess opportunities beyond the revenue

5️⃣ Why saying no can be a powerful strategic move

6️⃣ How to scale with intention, not pressure

In this episode, I dive deep into value‑led leadership and what it really means to scale with integrity rather than ego. For many business owners, the pressure to “level up” can be intense — investors, competitors, and even well‑meaning friends can push you toward opportunities that look impressive but feel wrong.
I’m here to remind you: if growth requires you to compromise your values, it’s not growth — it’s self‑sabotage.

I share the true story of one of my clients who was offered a massive opportunity to expand into the American market. On paper, it looked perfect:

• Huge audience
• Explosive growth potential
• Big financial upside

But the deeper we looked, the clearer it became that the opportunity came with strings attached. Conditions that clashed directly with the company’s culture, ethics, and mission.

Instead of chasing the shiny promise, they stepped back, evaluated the real cost — ethically, operationally, and culturally — and ultimately made the bold decision to walk away.

That wasn’t a loss.
It was leadership.
It was clarity.
It was integrity in action.

You want to grow without losing your soul
You feel pressure to scale in ways that don’t sit right
You’re tired of the “bigger is always better” narrative
You value purpose as much as profit
You want direction, not dilution

If any of that resonates, this episode will give you the clarity you’ve been looking for.

And why it matters more than most people realise.

The hidden traps behind “big opportunities.”

Not theoretical — this is lived experience.

Culture, ethics, alignment, lifestyle impact, and long‑term consequences.

Sometimes the best move for your business is the one you don’t make.

And create a business that grows stronger — not just bigger.

👉 Download Your FREE Business Freedom Assessment:
www.mytruenorth.club/bfa

👉 Access all My TrueNORTH resources, platforms & social links:
https://linktr.ee/MyTrueNORTHUK

If this episode brought you insight or clarity, please:
✅ Subscribe to the channel
✅ Share this episode with your network
✅ Comment with your biggest takeaway

Your support helps more purpose‑driven business owners scale without selling out.

This content is for education only and does not constitute financial, legal, tax, HR, or professional advice. Always seek appropriate guidance before taking action.

If the idea of raising your prices makes you uncomfortable, anxious, or worried about losing customers, this episode of The Accidental Business Owner Podcast is one you cannot afford to skip.

🔥 In this episode, I break down:

💭 1. Why business owners avoid raising prices

📉 2. How undercharging slowly suffocates your business

📖 3. The story of six years without a price rise

💡 4. Why a price increase is not greed — it’s survival

🎯 5. How to raise your prices confidently and correctly

🎧 Why This Episode Matters

In this episode, I dive into one of the most common — and most damaging — patterns I see in small businesses: staying underpriced out of fear.

I share a real story of a business owner who hadn’t raised their prices in over six years. Costs went up. Workload increased. Margins eroded. Yet prices stayed frozen — not because it made sense, but because of fear.

Fear of backlash.
Fear of customers complaining.
Fear of rocking the boat.
Fear of not being “worth it.”

And they’re not alone. Most pricing problems aren’t financial — they’re emotional.

From guilt to comparison to discomfort with confrontation, I explain the real (and often hidden) reasons owners resist change — even when they know their pricing no longer works.

When prices stay still but costs rise, the maths stops working. You look busy, but underneath the surface, you’re struggling to breathe.

I walk you through the powerful, real-world example of a business owner who didn’t raise prices for six years — and how dangerously close they came to breaking the business without realising it.

If your pricing can’t sustain your business, your business can’t sustain you. Raising prices is often the most responsible decision you can make.

I cover what to consider, how to prepare, and how to communicate a price rise in a way that feels ethical, fair, and respectful — without losing your best customers.

If you know your pricing is overdue for review…
If you’ve been putting it off for months or years…
If your business looks successful but feels tight behind the scenes…

This episode is your wake-up call.

You don’t need more clients.
You don’t need longer hours.
You need pricing that reflects reality — not fear.

This isn’t about charging ridiculous fees.
It’s about charging sustainably.

👉 Download Your FREE Business Freedom Assessment:
www.mytruenorth.club/bfa

👉 Access all My TrueNORTH links, platforms & resources:
https://linktr.ee/MyTrueNORTHUK

If this episode helped you, please:
✅ Subscribe so you never miss an episode
✅ Share it with your network — someone you know needs this message
✅ Leave a comment or review to help more owners discover the show

Through the #ADDAZERO Business Challenge, my mission is bold:
to eradicate unemployment in the UK by helping 100,000 business owners scale sustainably — creating more new roles than people actively seeking employment.

This podcast is for education only and is not financial, legal, tax, HR, or professional advice. Always seek appropriate guidance before taking action. Listening does not create a client relationship with My TrueNORTH Ltd.

In this week’s episode of The Accidental Business Owner Podcast, I speak directly to every entrepreneur who is still making decisions based on gut feel, guesswork, or whatever feels urgent in the moment.
If that’s you, this episode has the power to completely change how you run your business.

🔥 Here’s what I walk you through in this episode:

📊 1. Why so many business owners still rely on guesswork

🔍 2. How Data & Decisions fit into the Owner's Operating System

⚠️ 3. The danger of running blind

📈 4. How data empowers you rather than restricts you

🎯 5. The turning point for every business owner

🎧 Why This Episode Matters

Most business owners I meet are busy. They’re working hard. They’re reacting to everything. But they don’t actually know what’s happening inside their business. They don’t have clarity. And when you don’t have clarity, every decision feels risky… because, frankly, it is.

In this episode, I break down why data is the foundation of confident, strategic decision‑making, and why so many business owners unknowingly operate blind. More importantly, I introduce you to the Owners Operating System, with a specific focus on Data & Decisions — the MSOFT pillar that turns chaos into clarity and guesswork into intentional leadership.

This isn’t about spreadsheets, corporate dashboards, or drowning in metrics.
This is about using the right data to take control of your business.

I reveal the hidden reasons entrepreneurs avoid data — lack of time, lack of confidence, and fear of what the numbers might actually say.

This is the backbone of MSOFT, and the key to running your business with clarity instead of crisis.

Without data, you’re reacting instead of leading. You’re hoping instead of planning. And every choice — pricing, staffing, marketing, growth — becomes a gamble.

I show you how understanding your numbers gives you control, confidence, and direction — without turning you into a “corporate analyst.”

Whether you’re just starting out or years into business, learning to measure what matters is the moment everything shifts.

When business owners tell me they feel overwhelmed, uncertain, or stuck, it’s almost always because they’re flying blind. They’re making decisions based on pressure, emotion, or guesswork — and then wondering why results aren’t consistent.

But when you embrace data, you stop feeling at the mercy of your business.
You become proactive, intentional, and strategic.

The Owners Operating System (Data & Decisions) is about three things:

Clarity.
Confidence.
Control.

And those three things change everything.

If you want to stop guessing and start leading with purpose, this episode is essential listening.

🎧 Enjoying the Podcast?

Here’s How You Can Support It

✅ Subscribe

✅ Share it with your network

✅ Leave a comment or review

📌 Helpful Links, Resources & Ways to Support the Show

👉 Take the FREE Business Freedom Assessment:
www.mytruenorth.club/bfa

👉 Access all My TrueNORTH resources, platforms & social links:
https://linktr.ee/MyTrueNORTHUK

If you’ve found value in this episode, the best way to support the show is to:

So you never miss an episode of The Accidental Business Owner Podcast.

Other business owners might be struggling with the same challenges — your share could be the insight they need today.

Your feedback helps more accidental business owners discover the show and get the support they deserve.