Today’s episode is about why most businesses misunderstand referrals—and why chasing them is usually the wrong move. We’re talking about how opportunity actually moves between people, why trust and risk matter more than volume, and why consistent growth only happens when relationships are supported by structure, not hope.

Sound intriguing? Let’s jump into it.

Today’s podcast will be an interview format led by Sanctuary’s CEO Kelly Brown where he’ll be chatting with Dale Schott, President and Owner of Flexlink. Dale brings decades of hands-on experience leading and growing an organization in a constantly evolving industry.

In this conversation, Dale shares insights from his journey as an owner and leader and covers a wide range of topics, including, but not limited to:

• Being a market leader in smaller markets
• Entrepreneurship through acquisition
• How to ask good questions
• Dealing with the chaos of a changing world
• How to balance personal and business
• The importance of culture in an organization
• The specialty paper industry
• Paying it forward

It’s a practical, grounded discussion rooted in real experience, not theory. To learn more about Flexlink, please visit flexlinkllc.com.

Let's jump in.

Today I want to talk about something many marketers are starting to feel but may not have fully named yet: an erosion of trust in online content. AI has made it easier than ever to publish at scale, but speed and volume alone aren’t creating the credibility they once did. In fact, for a lot of audiences, they’re doing the opposite.If you’ve been wondering why some content feels hollow while other work still resonates and feels trustworthy, this episode will hopefully help you to see why you feel that way and what you can do to ensure your content cuts through the noise.