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The AI Grapple

The AI Grapple

Van: The AI Grapple
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Unravel the complexities of AI with The AI Grapple Podcast, hosted by Kate vanderVoort. Dive into thought-provoking discussions on the most critical AI issues shaping our world. Perfect for marketers and business professionals, this podcast is your guide to integrating AI responsibly and ethically into your organization. Join us as we navigate the future of technology and its profound impact on humanity.Copyright 2025 All rights reserved. Ökonomie
Afleveringen
  • Ep 51: Hiring AI as Your Employee Without Losing Your Voice; With Jodi McGill

    Ep 51: Hiring AI as Your Employee Without Losing Your Voice; With Jodi McGill
    30 Oct 2026
    Kate vanderVoort, Founder and CEO of the AI Success Lab, sits down with Jodi McGill, founder of QuantiMama and the birth sanctuary, for a conversation about AI in the most human business there is. Jodi supports families through pregnancy, birth, postpartum and into parenting. Two years ago she swore she would never touch AI. Today she runs paid AI platforms as her employees, builds resources from her own IP and is about to publish an AI transparency policy on her website. How do you bring AI into a business built on birth without losing the humanity that makes it work? In This Episode We Explore Deciding what feels right when the headlines say AI is dangerous Jodi went from "never touching it" to a full 180 once she saw what AI could do for the families she serves. Her test for every new use is how it sits in her body, not how it plays on Facebook. Why small business owners who don't learn AI will end up paying someone who hasUsing your own values as the compass for which AI uses pass and which don'tWhole body muscle testing as Jodi's tool for decisions big and smallWhy curiosity about someone's reasons is missing from the public AI debateWeighing the cost and benefit of each AI use against your foundational beliefs AI images, privacy and the transparency policy Jodi's birth sanctuary imagery is AI generated, modelled on herself 15 years ago and set against real photographs of the property's native bushland. The reason is reverence for her clients' private moments, and she is about to publish an AI transparency policy to say so. Why pregnant and birthing couples should never become marketing material without real choiceThe promise no business can keep: removing a client's image from the internet in 20 yearsAirbnb rejecting the birth immersion listing because the photos were AI generatedThe "I will never buy from a business that uses AI images" posts in large business groupsPaying for AI platforms so client conversations stay contained, and never entering a client's name, phone number or addressWhy an honest statement about how you use AI earns more credibility than silence, especially with disclosure requirements arriving in Australia Turning 14 hours of course content into a birth quiz Jodi gave AI the transcripts of her High Vibe Birth course, told it not to go outside her content and built a quiz with 12 possible outcomes and around 680 unique answers. Kate once spent hundreds of thousands of dollars learning to build this kind of segmentation quiz. Keeping AI inside your own IP so every answer sounds like youMaking the quiz anonymous, with no email wall between a family and their resultBuilding a separate pathway for expectant fathers after her husband tested itBaking in alerts that point anyone showing signs of postnatal depression towards support servicesReading all 680 answers herself, then asking AI to sweep for anything pushy, preachy or judgemental Letting AI do the doing inside WordPress Jodi moved from pages of chat output to AI working directly in her browser, rebuilding the baby moon bookings page while she watched. She granted permission one action at a time. Why pages of suggestions from a chatbot still leave you doing all the workRebuilding a bookings page roughly ten times faster than working through instructions by handChallenging AI when it quoted the wrong price on a plugin, and getting a better answerA custom date picker built in brand colours instead of an expensive annual subscriptionNever giving AI carte blanche across the whole siteLearning WordPress by watching, the way you learn from a child building Lego Teaching AI to be you Jodi treats her paid AI platforms as employees who need to think like her. Feedback is a conversation, not a correction. Keeping business AI platforms separate from everyday "what's for dinner" chatsReturning edited drafts and asking AI what it noticed and what it will change in its instructionsAccepting that AI has off days, the way any employee doesWhy recent model updates make standing instructions worth re-checkingCompounding intelligence: brand voice skills that improve with every piece of feedbackPutting care and compassion into AI so it reflects more of that back Practical Takeaways Test each new AI use against your own values and ethos, not against the headlinesKeep client details out of AI entirely and use placeholders for names, phone numbers and addressesPay for the AI platforms you use for business so your data stays contained, and keep a free account for everyday odds and endsBuild resources from your own IP by giving AI your transcripts and telling it to stay inside them, then read every word before it goes liveAsk AI to sweep anything written in your voice for language that is pushy, preachy or judgementalPublish an AI transparency policy before regulation makes it compulsoryReturn your edited version of any AI draft and ask what it noticed and what it will change in its instructionsStart with the task that creates the most stress in ...
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    48 min.
  • Ep 50: Mari Smith on Trust, AI, and Staying Human in the Future of Social Media

    Ep 50: Mari Smith on Trust, AI, and Staying Human in the Future of Social Media
    2 Mar 2026
    For our milestone 50th episode of The AI Grapple, Kate vanderVoort (Founder and CEO, AI Success Lab) sits down with social media pioneer Mari Smith, widely known as the “Queen of Facebook.” With nearly two decades at the forefront of social media marketing, Mari has witnessed the rise, peak and reinvention of platforms like Facebook. Now, as AI reshapes marketing, business and human interaction itself, she finds herself at a crossroads, asking the same question many marketers are grappling with: What does authentic connection look like in a world where AI generates most of what we see? This episode explores the future of social media, the erosion of trust online, Meta’s acquisition of Manus, agentic AI, and how Human Design can help business leaders stay grounded and aligned in an AI-saturated world. In This Episode We Explore The Trust Crisis in Social Media Mari reflects on how the early days of Facebook enabled genuine connection and direct access to thought leaders. Today, with AI-generated content flooding platforms and algorithms shaping perception, trust is declining. Key themes discussed: The prediction that 90 percent of online content could soon be AI-generatedWhy community may be the last true moat in businessThe shift from social media to “interest media” and potentially “intent media”The importance of mindful scrolling versus mindless consumptionWhy discernment is becoming a critical business skill Meta’s Acquisition of Manus and the Rise of Agentic AI Kate and Mari unpack Meta’s acquisition of Manus and what it signals for the future of AI integration within social platforms. They discuss: The difference between generative AI and agentic AIWhy agentic AI is a much bigger shift for marketers than simple content toolsHow AI agents may soon manage advertising, workflows and customer interactionsThe implications for small businesses and ad specialistsSecurity, trust and the risks of giving AI deeper access to our systems This conversation highlights how AI is rapidly moving from content assistant to autonomous operator. Human Design and Authentic Marketing in an AI World Mari shares how her deep study of Human Design has reshaped the way she approaches business and marketing. Topics include: What Human Design is and how it differs from traditional personality systemsThe concept of inner authority and body-based decision-makingWhy traditional urgency marketing can conflict with personal alignmentHow understanding your energy type can improve marketing strategyThe importance of saying no to opportunities that do not feel aligned Rather than outsourcing identity to AI or blindly following marketing formulas, Mari advocates returning to self-awareness and personal authority. Staying Human in an AI-Saturated World As AI tools become embedded into everything, the conversation turns to responsibility. Key reflections include: AI as a mirror of human consciousnessThe danger of outsourcing thinking and creativityThe difference between augmentation and replacementWhy live video and in-person experiences may increase in valueThe growing need for trusted guides, coaches and human leadership Mari shares her optimistic vision of a future where empowered individuals collaborate more deeply and bring their uniquely human strengths forward. Practical Takeaways for Marketers Build real community, not just audience sizePrioritise human-to-human conversations in DMs and private groupsUse AI as a co-creative partner, not a replacement for your voiceDevelop discernment before reacting or amplifying contentLean into what energises you rather than rigid posting formulasProtect your authenticity even when using AI tools Mari’s Favourite AI Tools ChatGPT (including a custom GPT trained on her Human Design profile)Fathom AI for meeting notesGranola AI for audio-based summariesDescript for video editing and content repurposing About Mari Smith Mari Smith is a world-renowned social media thought leader and online marketing strategist. Known as the Queen of Facebook, she has helped entrepreneurs and global brands build authentic, high-impact marketing strategies for over 20 years. Today, she blends her marketing expertise with the transformative lens of Human Design, guiding creators and business leaders to align with their true voice and thrive authentically in an AI-driven world. Connect with Mari Smith Organisation: Mari Smith International, Inc. Website: www.marismith.com Facebook (Page): https://www.facebook.com/marismith Facebook (Profile): https://www.facebook.com/maris Instagram: https://www.instagram.com/mari_smith LinkedIn: https://www.linkedin.com/in/marismith/ Final Reflection As AI becomes embedded into social media, marketing and everyday life, the question is no longer whether AI will change business. It already has. The real question is this: Will we use AI to replace our humanity, or to amplify it? Episode 50 of The AI Grapple invites you to grapple with exactly that.
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    58 min.
  • Ep 49 Raising AI-Literate Humans: What Schools and Parents Must Get Right Now

    Ep 49 Raising AI-Literate Humans: What Schools and Parents Must Get Right Now
    26 Feb 2026

    AI is already shaping how young people learn, think, and engage with the world. The real question is whether education systems are preparing them for that reality.

    In this episode of The AI Grapple, Kate vanderVoort (Founder and CEO, the AI Success Lab) is joined by educator, author, and AI literacy advocate Lindy Hockenbary (also known as LindyHoc). Lindy brings nearly two decades of experience in instructional technology and curriculum design, working directly with K–12 schools, educators, and EdTech companies to make technology usable, relevant, and human-centred.

    Lindy’s work focuses on one clear message: AI literacy does not belong on the sidelines. It belongs in the core curriculum.

    What We Cover in This Episode

    Why AI literacy belongs in every subject Lindy explains why AI is not a “tech topic” but an extension of foundational learning. From pattern recognition in early maths to writing, research, and civics, AI intersects with every subject students already study.

    What AI literacy actually means Moving beyond buzzwords, Lindy breaks AI literacy down into three practical skills: understanding how AI works, evaluating its outputs, and using it with intention. These skills sit within broader information literacy and are essential for discernment in an AI-driven world.

    There’s no such thing as digital citizenship, just citizenship Online and offline life are no longer separate. Lindy challenges the idea that digital skills can be taught in isolation and explains why civics education must now include algorithms, data, and the influence of technology on democracy.

    How algorithms shape young people’s beliefs and behaviour From search results to social media feeds, students are constantly influenced by systems they don’t fully understand. Lindy shares why teaching kids how these systems work is key to protecting their agency and voice.

    AI, personalisation, and the classroom Kate and Lindy explore the promise of personalised learning, including how AI can reduce teacher workload and support students with anxiety or different learning needs. They also unpack the risks of overuse, screen fatigue, and losing collaboration in the classroom.

    Fear, misinformation, and job loss myths Lindy addresses common concerns among educators and parents, including fears about AI replacing teachers. She explains why those fears are fading as AI literacy increases and how understanding the technology reduces anxiety.

    Why AI literacy reduces misuse Research shows that when people understand AI better, they use it more selectively. Lindy explains the “magical thinking trap” and why low AI literacy often leads to over-reliance rather than thoughtful use.

    What parents and educators can do right now Practical ideas for starting conversations early, modelling healthy AI use, and using tools that encourage curiosity rather than shortcuts. This includes shared learning, asking better questions, and using AI to support thinking instead of replacing it.

    What becomes possible if we get this right Lindy paints a hopeful picture of a future where strong AI literacy creates more creativity, narrows equity gaps, and gives young people the space and confidence to tackle complex global problems.

    Tools and Resources Mentioned
    • NotebookLM – A powerful learning tool for summarising, exploring, and studying content
    • SchoolAI – Guardrailed AI tools designed for educators and students
    • Suno – AI music generation for creative learning and engagement
    • ChatGPT (Study Mode) – Using AI to guide thinking rather than provide answers
    • Varsity Tutors – Parent-Powered AI Webinar
    • The Good Robot podcast – Exploring different perspectives on AI
    About Lindy Hockenbary

    Lindy Hockenbary is an educator, author of A Teacher’s Guide to Online Learning, and a 2025 Women in AI honoree recognised by the ASU+GSV Summit. With a background in classroom teaching, instructional technology, and professional learning, she works globally with educators and EdTech companies to ensure AI tools support real learning needs.

    Her work centres on AI literacy, information literacy, and rethinking civics education for an AI-shaped world.

    Connect with Lindy: Website: https://lindyhoc.com LinkedIn: https://www.linkedin.com/in/lindyhockenbary/

    Listen to the Episode

    🎧 Tune in to The AI Grapple with Lindy Hockenbary on your favourite podcast platform. If this episode sparked ideas or questions, share it with a parent, educator, or leader navigating AI right now.
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    56 min.
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