Your life doesn’t change in big moments.
It changes in reps.

In this episode, Shane Ramer breaks down why breakthroughs are overrated, and why discipline, consistency, and daily action are what actually build authority, confidence, and sobriety.

From a random airport encounter in Denver on his way to speak at Amplify Sober Voices and Podfest Expo… to recording early podcast episodes in a Chevy S-10 with no audience and no validation… this episode is about the quiet work most men avoid.

We’ve been conditioned to chase moments: The viral clip.
The big stage.
The emotional breakthrough.

But sobriety isn’t built in moments.
Marriage isn’t built in moments.
Leadership isn’t built in moments.

They’re built in reps.

Shane covers:

• Why most people quit before momentum ever kicks in

• The danger of waiting to “feel ready”

• The three forms every sober leader must train: authenticity, value, and consistency

• How daily alcohol-free decisions reshape your identity

If you’re tired of chasing motivation and ready to build real strength, this episode will recalibrate your mindset.

Moments are loud.
Reps are quiet.
Reps change your life.

Join the Victory Circle, our free digital men’s community, and surround yourself with high-performing men living alcohol-free.

And if you’re ready for deeper transformation, apply for the 12-week Sober Executive Performance Reset at thatsoberguy.com/coaching.

Sober minds see straight.

Invite Shane to Speak - https://www.thatsoberguy.com/speaking

Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout

Check out Shanes New Book, Sober Guy How Do I - https://a.co/d/81ZIgtE

Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days

For More Resources go to http://www.ThatSoberGuy.com

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Great article by Brooke Redelle from The Sober Stack - Your Story is the Catalyst: Reflecting on Amplify Sober Voices

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California voters were promised $370 million in cannabis tax revenue for drug prevention and youth treatment through Prop 64.

So why are tens, even hundreds of millions flowing through activist nonprofits and voter registration efforts instead?

In this episode, we break down what Prop 64 promised… where the money is actually going… and why many critics say “drug prevention” has turned into a political slush fund wrapped in good intentions.

We unpack:

• How cannabis tax dollars are allocated

• The role of The Center at Sierra Health Foundation’s Elevate Youth program

• Why NGOs tied to political organizing are receiving prevention funds

• What this says about accountability, governance, and cultural leadership

And most importantly, what this means for men who choose to live clear-headed, sober-minded, and awake.

Because sobriety isn’t just about quitting alcohol.
It’s about discernment.
It’s about responsibility.
It’s about seeing straight in a culture that profits off distraction.

Join the Victory Circle our free digital men’s community and surround yourself with high-performing men living alcohol-free.

Sober minds see straight… and straight calls make change.

Invite Shane to Speak - https://www.thatsoberguy.com/speaking

Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout

Check out Shanes New Book, Sober Guy How Do I - https://a.co/d/81ZIgtE

Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days

For More Resources go to http://www.ThatSoberGuy.com

Follow us on LinkedIn - https://www.linkedin.com/in/shane-ramer-7534bb257/

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https://caldoge.rhetor.ai/prop-64

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Gentlemen… what if the bar isn’t just a place to “blow off steam”… but a system designed to keep you from leveling up?

In this episode, we break down a controversial idea: bars aren’t evil, but they are efficient. Efficient at sedating ambition. Efficient at normalizing mediocrity. Efficient at keeping men distracted from building legacies in business, family, health, and leadership.

We unpack:

• How bar culture subtly suppresses masculine drive
• Why alcohol reduces ambition while increasing tolerance for mediocrity
• The economic machine behind a $1.5 trillion global alcohol industry
• How bars keep men predictable, distracted, and emotionally underdeveloped
• Why younger men are quietly drinking less and what that means for leadership
• The rise of sober social spaces and cultural shifts happening right now

This isn’t a conspiracy rant. It’s a performance conversation.

You can’t lead your company, your marriage, or your mission if your clarity is being fogged every weekend.

Bars aren’t just “fun.” They shape behavior. They shape habits. They shape culture.

And the real rebellion in 2026?
Leaving early. Staying sharp. Building something meaningful.

If you care about masculinity, leadership, high performance, sobriety, and building a life that actually matters, this episode will challenge you.

Looking for 1 on 1 Coaching? Check out the Sober Executive Performance Reset

Join our FREE online men’s community — The Victory Circle — for connection, accountability, and real conversations about alcohol, performance, and purpose.

Invite Shane to Speak - https://www.thatsoberguy.com/speaking

Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout

Check out Shanes New Book, Sober Guy How Do I - https://a.co/d/81ZIgtE

Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days

For More Resources go to http://www.ThatSoberGuy.com

Follow us on LinkedIn - https://www.linkedin.com/in/shane-ramer-7534bb257/

Follow us on Instagram @ThatSoberGuyPodcast

Follow us on YouTube - https://www.youtube.com/thatsoberguypodcast

Follow us on X @ThatSoberGuyPod

Music - Going Late courtesy of Humans & Haven Sounds Inc.

#ThatSoberGuy #Masculinity #Sobriety #MensLeadership #HighPerformance #AlcoholCulture #SelfMastery #EntrepreneurMindset

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