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Tell Me a Story

Tell Me a Story

Von: Finola Kerrigan
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This podcast series, hosted by Finola Kerrigan and Jack Coffin, features dramatised marketing short stories and accompanying discussion with an expert panel.


Originally published in a Special Issue of Marketing Theory, edited by Professor Stephen Brown (Ulster University Business School) and Professor Finola Kerrigan (Birmingham Business School, University of Birmingham), each story addresses a different theme from the world of marketing.


Each story is accompanied by a podcast episode discussing the story, the surrounding research, and ways to present academic research differently. We are grateful to The Marketing Trust for providing funding to produce this podcast through the Academy of Marketing Research Impact funding.


Each episode comes in two parts, the first part is the dramatised short story and the second is the discussion. We hope you enjoy!


Art work by tomnipresent1. Podcast theme tune is Landmine Water from Cast of Characters.

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Finola Kerrigan Sozialwissenschaften Ökonomie
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  • Happy Christmases Are All Alike;

    Happy Christmases Are All Alike;
    Jan 6 2023
    This episode is a dramatic reading of Vivien Blanchet's "Happy Christmases are All Alike", a story that teaches us the real (mythic) meaning of Christmas through the protagonist's repetitive correspondence with Santa. Each year brings new challenges, yet Santa's consistent letters provide reassurance... or do they? Thank you to Rob Ward for lending his voice to this project.

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    34 Min.
  • Happy Christmases Are All Alike... Discussion

    Happy Christmases Are All Alike... Discussion
    Jan 6 2023

    This episode accompanies the story "Happy Christmases Are All Alike; Each Unhappy Christmas is Unhappy in its Own Way."

    In this discussion the author, Dr Vivien Blanchet, talks to Dr Teea Palo, about the myth of Christmas and its relationship to marketing, markets, and consumer culture.

    Further Reading

    Teea’s research on Santa:

    Palo, Teea, Katy Mason, and Philip Roseo (2018), “Performing a Myth to Make a Market: The construction of the ‘magical world’ of Santa,” Organization Studies, 41 (1), DOI: 10.1177/0170840618789192

    Vivien mentioned Marcel Mauss, further reading below:

    Arnould, Eric J. (2017) “Marcel Mauss: The Gift that Moves…” in Canonical Authors in Consumption Theory, Edited by Søren Askegaard and Benoît Heilbrunn, Routledge.

    Arnould, Eric J. and Alexander S. Rose (2015), “Mutuality: Critique and Substitute for Belk’s “Sharing”,” Marketing Theory, 16 (1), DOI: 10.1177/1470593115572669

    Vivien also mentioned Roland Barthes, further reading below:

    Visconti, Luca M. (2017) “Ronald Barthes: The (Anti-)Structuralist,” in Canonical Authors in Consumption Theory, Edited by Søren Askegaard and Benoît Heilbrunn, Routledge.

    And finally, Latour’s Paris Ville Invisible was noted as an example of visual research…


    Latour, Bruno and Emilie Hermant (2006) Paris: Invisible City, English translator Liz Carey-Libbrect.

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    48 Min.
  • Grave Goods Discussion

    Grave Goods Discussion
    Jan 13 2023

    This discussion accompanies "Grave Goods".


    Here the author, Emeritus Professor John F. Sherry Jr., explores the motivations for, and lessons from, with short story with Professor Stephanie O'Donohoe.


    Further Reading


    John Sherry has published several poems. He has also written academic articles advocating for the benefits of poetry. He also mentioned Stephen Brown's new creative journal, JCB, and the special issue on "Presenting Marketing Differently", guest edited by Tim Hill and Jack Coffin. He mentioned Latour's We Have Never Been Modern and neo-animism, which Eric Arnould has recently written about. Finally, the work of Clifford Geertz was discussed, highlighting how reality can be written in many different styles.


    Stephanie O'Donohoe has written about death in relation to caring parenthood, consumer storytelling, and end of life consumption. She also mentioned The Year of Magical Thinking by Joan Didion.

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    46 Min.
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