In this episode of Tea Time with Erin, Erin sits down with Aimee Puglisi for a real, honest conversation about entrepreneurship, motherhood, and what it looks like to build a business through life transitions.

Aimee shares her journey from Ireland to Scotland and eventually the United States during COVID. After stepping into a corporate job for the first time, she quickly realized the traditional 9–5 didn’t align with the life she wanted—especially as she entered motherhood and a blended family.

That realization led her into entrepreneurship, where she built a virtual assistant business supporting women entrepreneurs with social media, while also growing a second business in health and wellness. She opens up about inconsistent income, balancing roles, and redefining success in a season that requires flexibility and grace.

Erin and Aimee also dive into how childhood money beliefs shape how we approach finances—from scarcity and strict budgeting to more intuitive approaches—and how those patterns show up in marriage, parenting, and business.

This episode is a reminder that building a business as a mom isn’t about doing everything perfectly—it’s about aligning your life, values, and finances with your current season.

In This Episode, You’ll Hear:

• Aimee’s journey from Ireland to the U.S. and how that transition shaped her career
• The cultural differences between European and U.S. work environments
• Why the traditional 9–5 didn’t align with her goals as a mom and entrepreneur
• How she started her virtual assistant business and built income from home
• The realities of balancing multiple businesses while raising a toddler
• What entrepreneurship really looks like behind the scenes (income, capacity, trade-offs)
• How motherhood shifts your priorities, time, and definition of success
• The importance of giving yourself grace in different seasons
• How childhood money beliefs influence financial decisions
• Navigating money conversations in marriage, blended families, and parenting

Key Takeaways

• Entrepreneurship offers flexibility—but also requires navigating uncertainty and changing capacity.
• Building a business as a mom is about aligning your work with your life, not sacrificing one for the other.
• Your financial behaviors are often shaped by what you learned about money growing up.
• There is no “perfect” way to balance motherhood, money, and business—only what works for your season.
• Giving yourself grace and adjusting expectations is essential for sustainable success.

Learn more about Aimee at: @apuglisi.va or @apuglisi92

Connect with Erin

Learn more about Erin’s work around money mindset, financial therapy, and building businesses that support your life.

• Book a free financial clarity call with Erin HERE
• Instagram: @‌erinthemoneytherapist

Erin’s Tea for This Episode

Erin is sipping Honey Lavender Rooibos Tea during this episode.

Keep the Conversation Going

If this episode resonated with you, be sure to subscribe and share it with another entrepreneur who might need to hear it.

New episodes of Tea Time with Erin drop every other Tuesday, where we share honest conversations about money, mental health, and entrepreneurship.

Grab your drink of choice, take a deep breath, and join us for the next Tea Time.

Welcome back to Tea Time with Erin, where we share real, honest conversations about money, mental health, and entrepreneurship.

In this episode, Erin sits down with filmmaker and entrepreneur Elisa Trentham of Sherwood Media for a deeply insightful conversation about the relationship between feelings and financial data in business—and why so many entrepreneurs rely on emotion instead of numbers to make decisions.

Elisa shares what happened when she finally sat down and looked at her profit and loss statement after years of running her business based mostly on how things felt. What she discovered surprised her—and completely shifted how she views success, growth, and her financial story.

Together, Erin and Elisa explore the emotional side of entrepreneurship, including financial shame, comparison, uncertainty, and the tension of being in a season of transition. They also dive into how numbers can actually ground you, tell a more accurate story than your feelings, and help you make clearer, more confident decisions in your business.

This episode is a powerful reminder that your financial story is not always what it feels like—and learning to look at your numbers can change everything.

In This Episode, You’ll Hear:

• Why many entrepreneurs rely on feelings instead of financial data
• What happened when Elisa finally reviewed her profit and loss statement
• How numbers can tell a different story than your emotions
• The role of rejection and perception in how we evaluate business success
• Why financial shame can show up even when things are going well
• How comparison (especially online) distorts your view of your business
• The reality of building a business through different life seasons
• What it looks like to navigate a major transition in business and life
• How grounding yourself in facts (not feelings) can change your decisions

Key Takeaways

• Your feelings about your business are not always an accurate reflection of reality.
• Financial data (like your P&L) tells a factual story that can ground your decision-making.
• Many entrepreneurs avoid looking at their numbers due to fear or shame.
• Comparison can distort how you perceive your success, especially on social media.
• Business growth happens in seasons—and numbers can help you see that clearly.
• Learning to separate identity from financial outcomes is key to long-term sustainability.

Learn more about Elisa: https://www.sherwood.media/

Connect with Erin

Learn more about Erin’s work around money mindset, financial therapy, and building businesses that support your life.

• Book a free financial clarity call with Erin: https://calendar.app.google/bTLBrJFex9KHpFKz9
• Instagram: @‌erinthemoneytherapist

Erin’s Tea for This Episode

Erin is sipping Pinky Up Tea – Golden Spice Tea during this episode.

Keep the Conversation Going

If this episode resonated with you, be sure to subscribe and share it with another entrepreneur who might need to hear it.

New episodes of Tea Time with Erin drop every other Tuesday, where we share honest conversations about money, mental health, and entrepreneurship.

Grab your drink of choice, take a deep breath, and join us for the next Tea Time.

In this episode of Tea Time with Erin, Erin explores one of the most powerful — and often invisible — forces shaping the financial decisions entrepreneurs make: money scripts.

Money scripts are unconscious beliefs about money formed in childhood that we carry into adulthood. These beliefs influence how we earn, spend, save, and think about money — often without realizing it. For entrepreneurs, these hidden beliefs can quietly drive business decisions, affect pricing, influence spending habits, and even sabotage financial success.

Erin explains how these beliefs develop early in life, often before age ten, and are commonly passed down through families and culture. She walks through the four core money scripts identified by financial psychologist Dr. Brad Klontz, explaining how each shapes financial behavior and shows up in entrepreneurship.

If you’ve ever wondered why you avoid your finances, undercharge for services, overspend on business investments, or feel anxious about money even when your business is doing well, the answer may lie in the money scripts running beneath the surface.

This episode introduces a framework for understanding your financial behaviors and offers practical steps for identifying and rewriting beliefs that may be holding your business back.

In This Episode, You’ll Hear:

• What money scripts are and how they influence financial decisions
• How childhood experiences shape our beliefs about money
• The four primary money scripts identified by financial psychologist Dr. Brad Klontz
• How money avoidance can cause entrepreneurs to undercharge or avoid their financial numbers
• Why money worship can lead to burnout and chasing revenue instead of profit
• How money status ties self-worth to financial success
• The impact of money vigilance and the anxiety it can create around spending and saving
• Why awareness of your money beliefs is the first step to changing them
• How entrepreneurs can begin rewriting unhealthy financial patterns

Key Takeaways

• Many financial behaviors are driven by unconscious beliefs formed in childhood.
• Money scripts often operate beneath the surface, influencing decisions without our awareness.
• Entrepreneurs are especially impacted because they constantly make financial decisions in business.
• Understanding your money beliefs can reveal patterns like undercharging, overspending, or avoiding finances.
• Awareness and intentional practice can help rewrite unhealthy beliefs and create a healthier relationship with money.

Mentioned in this episode:

• Dr. Brad Klontz – Financial Psychologist
• Money Scripts Test

Connect with Erin

Learn more about Erin’s work around money mindset, financial therapy, and building businesses that support your life.

• Erin’s Website
• IG: @‌erinthemoneytherapist
• Book a free financial clarity call with Erin

Erin’s Tea for This Episode

Erin is sipping Soothsayer Tea House – Masala Chai during this episode.

Keep the Conversation Going

If this episode resonated with you, be sure to subscribe and share it with another entrepreneur who might need to hear it.

New episodes of Tea Time with Erin drop every other Tuesday, where we share honest conversations about money, mental health, and entrepreneurship.

Grab your drink of choice, take a deep breath, and join us for the next Tea Time.