TML 7: Is Any Publicity, Good Publicity? The Keith Lee Effect - Case Study
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TML 7: Is Any Publicity, Good Publicity? The Keith Lee Effect - Case Study
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Keith Lee is a famous influencer that has amassed a massive following on TikTok (over 13 million as of this recording). He goes around rating restaurants and their food. This one restaurant didn't end up receiving the score they wanted and ended up responding rather poorly.
They received a lot of free publicity, but was this good for business? You often hear that all publicity is good publicity but is that always true?
Join us as we uncover if any publicity is good publicity in this marketing case study on The Marketing Lab.
TikTok's which stirred up this conversation:
TikTok 1
TikTok 2
TikTok 3
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